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All Journal Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Marcelitha Tabita Montolalu
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Influence of Product Security on Purchasing Decisions with Hedonic Browsing as a Moderating Variable Ida Harahap; Bangun Sentosa D. Haryanto; Nelly Patria; Marcelitha Tabita Montolalu; Eva Purnamasari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.984

Abstract

This research is a quantitative study with an explanatory approach that uses previous research as the primary weapon for building, modifying, and proving the hypotheses developed by the researcher in this article. The data used in this study are primary data obtained by the researcher from two hundred and seventy-five Tokopedia consumers spread throughout Indonesia, with a minimum of two shopping categories. The data obtained by the researcher must be validated, the variables must be tested for reliability, and the hypothesis must be proven through the path coefficient. The flows mentioned by the researcher are a sequence of tests using the innovative PLS 4.0 analysis tool. The results of this article show that each hypothesis used in this study is acceptable and even more interesting than the three previous studies. The results from the first row of the third table above indicate that the Product Security variable can have a positive relationship and a significant influence on Purchasing Decisions. The P-values are positive and below the 0.05 significance level, namely 0.019. These results indicate that the higher the level of security of a product, the higher the level of comfort and consumer interest in making a Purchase Decision. The next row shows that the second hypothesis in this study is also acceptable because the P-values are positive and below the 0.05 significance level, namely 0.000. Thus, the higher the consumer's Hedonic Browsing nature, the stronger the influence of Product Security on Purchasing Decisions. Based on this, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
The Influence of Product Security on Purchasing Decisions with Hedonic Browsing as a Moderating Variable Ida Harahap; Bangun Sentosa D. Haryanto; Nelly Patria; Marcelitha Tabita Montolalu; Eva Purnamasari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.984

Abstract

This research is a quantitative study with an explanatory approach that uses previous research as the primary weapon for building, modifying, and proving the hypotheses developed by the researcher in this article. The data used in this study are primary data obtained by the researcher from two hundred and seventy-five Tokopedia consumers spread throughout Indonesia, with a minimum of two shopping categories. The data obtained by the researcher must be validated, the variables must be tested for reliability, and the hypothesis must be proven through the path coefficient. The flows mentioned by the researcher are a sequence of tests using the innovative PLS 4.0 analysis tool. The results of this article show that each hypothesis used in this study is acceptable and even more interesting than the three previous studies. The results from the first row of the third table above indicate that the Product Security variable can have a positive relationship and a significant influence on Purchasing Decisions. The P-values are positive and below the 0.05 significance level, namely 0.019. These results indicate that the higher the level of security of a product, the higher the level of comfort and consumer interest in making a Purchase Decision. The next row shows that the second hypothesis in this study is also acceptable because the P-values are positive and below the 0.05 significance level, namely 0.000. Thus, the higher the consumer's Hedonic Browsing nature, the stronger the influence of Product Security on Purchasing Decisions. Based on this, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Pemanfaatan Digital Marketing Melalui Website dan Pelatihan untuk Peningkatan Pemasaran Produk Rumah Panggung di Kelurahan Woloan Kota Tomohon: Pengabdian Gede Erik Aktama; Marcelitha Tabita Montolalu; Sherly Ernawaty Susanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5007

Abstract

This Community Partnership Program (PKM) was implemented to enhance the digital marketing capacity of the Woloan Jaya Traditional House Craftsmen Group in Tomohon City, North Sulawesi. The main problem identified was that the marketing activities were still mostly conventional, limiting market reach. This program aimed to support the digital transformation of the business through a participatory approach. The implementation method consisted of: (1) initial situation analysis, (2) development of a product marketing website using the WordPress CMS platform, (3) three training sessions (basic digital marketing, website development and management, marketing management), (4) production of digital promotional content, and (5) ongoing mentoring and monitoring. The results indicate that the website www.woloanjaya.com is active and has begun to be accessed by potential customers. Digital promotional content has been created and utilized as part of the initial campaign, and the partners’ skills in managing social media and website content have improved significantly. The initial impact observed includes increased product visibility online, greater customer interaction through WhatsApp Business, and stronger motivation from partners to utilize digital technology independently. This program is expected to increase sales turnover and expand market reach while contributing to the achievement of university Key Performance Indicators (IKU) through the active involvement of students.
Co-Authors Bangun Sentosa D. Haryanto Eva Purnamasari Gede Erik Aktama Ida Harahap Nelly Patria Sherly Ernawaty Susanto