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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ilmiah Edunomika (JIE) Jurnal Teknologi dan Manajemen Industri Terapan International Journal of Education, Vocational and Social Science
Eva Purnamasari
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PEMASARAN MEDIA SOSIAL PADA KINERJA PEMASARAN: PROPOSISI NILAI SOSIAL PRODUK SEBAGAI VARIABEL MEDIATOR Yusmar Ardhi Hidayat; Eva Purnamasari; Sri Wahyuni; Rifah Dwi Astuti; Sandi Supaya
E-Jurnal Manajemen Vol 11 No 11 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i11.p04

Abstract

Pemasaran media sosial muncul sebagai metode yang tepat untuk membantu UMKM dalam memasarkan produknya dan berinteraksi dengan pelanggan di masa pandemi dan kenormalan baru. UMKM dapat membangun kemitraan bisnis yang signifikan dengan melibatkan konsumen sebagai kolaborator untuk secara aktif meninjau dan membagikan nilai sosial produk di media sosial untuk meningkatkan kinerja pemasaran. Penelitian ini memiliki tiga tujuan: (1) menganalisis pengaruh pemasaran media sosial terhadap nilai produk sosial, (2) menguji pengaruh nilai produk sosial terhadap kinerja pemasaran, dan (3) menyelidiki hubungan antara pengaruh pemasaran digital dan pemasaran. Purposive sampling digunakan untuk memilih 112 responden, termasuk kategori UMKM kuliner, yang gencar mempromosikan produknya di media sosial. Partial Least Squares SEM digunakan sebagai metode analisis. Pemasaran media sosial yang baik mampu meningkatkan nilai produk sosial yang kemudian meningkatkan kinerja pemasaran. Penelitian ini mengungkap nilai sosial produk sebagai variabel mediasi yang memperkuat hubungan positif antara pemasaran media sosial dan kinerja pemasaran. Kata kunci: pemasaran sosial media; nilai sosial produk; kinerja pemasaran; dan UMKM Kuliner
THE INFLUENCE OF CEO CHARACTERISTICS ON COMPANY PERFORMANCE WITH INSTITUTIONAL OWNERSHIP AS A MODERATING VARIABLE Abdillah Arif Nasution; Lia Nurina; Wa Ode Suwarni; Eva Purnamasari; Nurganda Siregar
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14349

Abstract

ABSTRACT This research is quantitative research with an exploratory approach. The data used in this research is secondary data that researchers obtained from the Indonesian Stock Exchange. The data collected comes from manufacturing companies on the Stock Exchange. The collected data was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the CEO Charactirstic variable can have a positive relationship and a significant influence on Company Performance and the Institutional Ownership variable can moderate the influence of the Company Performance variable on Company Performance. This is because the P-Values value of the CEO Characteristic variable can have a positive relationship towards Company Performance which is below the 0.05 significance level, namely 0.004, and the P-Values value of the Institutional Ownership moderating variable can strengthen the influence of the CEO Characteristic variable on Company Performance, which is below 0.05, namely 0,000. This is because the CEO has an important role in expanding networks, being a negotiator, issuing policies, and so on which can improve employees which ultimately can influence employee performance. Apart from that, Institutional Ownership can give the CEO freedom in determining policies and so on. Thus, the first and second hypotheses in this study can be accepted. Keywords: Ceo Characteristics, Company Performance , Institutional Ownership
The Influence of Product Security on Purchasing Decisions with Hedonic Browsing as a Moderating Variable Ida Harahap; Bangun Sentosa D. Haryanto; Nelly Patria; Marcelitha Tabita Montolalu; Eva Purnamasari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.984

Abstract

This research is a quantitative study with an explanatory approach that uses previous research as the primary weapon for building, modifying, and proving the hypotheses developed by the researcher in this article. The data used in this study are primary data obtained by the researcher from two hundred and seventy-five Tokopedia consumers spread throughout Indonesia, with a minimum of two shopping categories. The data obtained by the researcher must be validated, the variables must be tested for reliability, and the hypothesis must be proven through the path coefficient. The flows mentioned by the researcher are a sequence of tests using the innovative PLS 4.0 analysis tool. The results of this article show that each hypothesis used in this study is acceptable and even more interesting than the three previous studies. The results from the first row of the third table above indicate that the Product Security variable can have a positive relationship and a significant influence on Purchasing Decisions. The P-values are positive and below the 0.05 significance level, namely 0.019. These results indicate that the higher the level of security of a product, the higher the level of comfort and consumer interest in making a Purchase Decision. The next row shows that the second hypothesis in this study is also acceptable because the P-values are positive and below the 0.05 significance level, namely 0.000. Thus, the higher the consumer's Hedonic Browsing nature, the stronger the influence of Product Security on Purchasing Decisions. Based on this, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Improving The Quality of Scientific Works Through the Use of Flipbook-Based Mendeley Guidelines for Students of Business Administration Department of Semarang State Polytechnic Ana Putri Nastiti; Rifah Dwi Astuti; Sri Wahyuni; Sandi Supaya; Eva Purnamasari; Mellasanti Ayuwardani
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): March - May, International Journal of Education, Vocational and Social Science
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.2222

Abstract

Scientific work is a writing or research conducted as part of the academic tasks of academicians, including students. In the process of writing this scientific work, there is an unavoidable risk of plagiarism, whether intentional or unintentional. Writing quality scientific work requires the ability to select and compile a bibliography used as a reference, as well as skills in making accurate citations. Initial studies found that scientific work in the form of Final Projects and Theses produced by students of the Business Administration Department of Semarang State Polytechnic could not be said to be quality scientific work. The concept of a Flipbook-based Mendeley guidebook that the research team adopted in this study was considered to make it easier and more interesting for readers to use the book. The results of the study showed the highest increase of 49.1%, which indicates that the effectiveness of this guidebook has been proven to help students in implementing technical steps for writing citations that have an impact on improving the quality of scientific work.
Co-Authors Abdillah Arif Nasution Ana Putri Nastiti Bangun Sentosa D. Haryanto Ida Harahap Lia Nurina Marcelitha Tabita Montolalu Mellasanti Ayuwardani Nelly Patria Nurganda Siregar Rifah Dwi Astuti Sandi Supaya Sri Wahyuni Wa Ode Suwarni Yusmar Ardhi Hidayat