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PENGARUH PEMASARAN MEDIA SOSIAL PADA KINERJA PEMASARAN: PROPOSISI NILAI SOSIAL PRODUK SEBAGAI VARIABEL MEDIATOR Yusmar Ardhi Hidayat; Eva Purnamasari; Sri Wahyuni; Rifah Dwi Astuti; Sandi Supaya
E-Jurnal Manajemen Vol 11 No 11 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i11.p04

Pemasaran media sosial muncul sebagai metode yang tepat untuk membantu UMKM dalam memasarkan produknya dan berinteraksi dengan pelanggan di masa pandemi dan kenormalan baru. UMKM dapat membangun kemitraan bisnis yang signifikan dengan melibatkan konsumen sebagai kolaborator untuk secara aktif meninjau dan membagikan nilai sosial produk di media sosial untuk meningkatkan kinerja pemasaran. Penelitian ini memiliki tiga tujuan: (1) menganalisis pengaruh pemasaran media sosial terhadap nilai produk sosial, (2) menguji pengaruh nilai produk sosial terhadap kinerja pemasaran, dan (3) menyelidiki hubungan antara pengaruh pemasaran digital dan pemasaran. Purposive sampling digunakan untuk memilih 112 responden, termasuk kategori UMKM kuliner, yang gencar mempromosikan produknya di media sosial. Partial Least Squares SEM digunakan sebagai metode analisis. Pemasaran media sosial yang baik mampu meningkatkan nilai produk sosial yang kemudian meningkatkan kinerja pemasaran. Penelitian ini mengungkap nilai sosial produk sebagai variabel mediasi yang memperkuat hubungan positif antara pemasaran media sosial dan kinerja pemasaran. Kata kunci: pemasaran sosial media; nilai sosial produk; kinerja pemasaran; dan UMKM Kuliner

THE INFLUENCE OF CEO CHARACTERISTICS ON COMPANY PERFORMANCE WITH INSTITUTIONAL OWNERSHIP AS A MODERATING VARIABLE Abdillah Arif Nasution; Lia Nurina; Wa Ode Suwarni; Eva Purnamasari; Nurganda Siregar
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14349

ABSTRACT This research is quantitative research with an exploratory approach. The data used in this research is secondary data that researchers obtained from the Indonesian Stock Exchange. The data collected comes from manufacturing companies on the Stock Exchange. The collected data was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the CEO Charactirstic variable can have a positive relationship and a significant influence on Company Performance and the Institutional Ownership variable can moderate the influence of the Company Performance variable on Company Performance. This is because the P-Values value of the CEO Characteristic variable can have a positive relationship towards Company Performance which is below the 0.05 significance level, namely 0.004, and the P-Values value of the Institutional Ownership moderating variable can strengthen the influence of the CEO Characteristic variable on Company Performance, which is below 0.05, namely 0,000. This is because the CEO has an important role in expanding networks, being a negotiator, issuing policies, and so on which can improve employees which ultimately can influence employee performance. Apart from that, Institutional Ownership can give the CEO freedom in determining policies and so on. Thus, the first and second hypotheses in this study can be accepted. Keywords: Ceo Characteristics, Company Performance , Institutional Ownership

The Influence of Product Security on Purchasing Decisions with Hedonic Browsing as a Moderating Variable Ida Harahap; Bangun Sentosa D. Haryanto; Nelly Patria; Marcelitha Tabita Montolalu; Eva Purnamasari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.984

This research is a quantitative study with an explanatory approach that uses previous research as the primary weapon for building, modifying, and proving the hypotheses developed by the researcher in this article. The data used in this study are primary data obtained by the researcher from two hundred and seventy-five Tokopedia consumers spread throughout Indonesia, with a minimum of two shopping categories. The data obtained by the researcher must be validated, the variables must be tested for reliability, and the hypothesis must be proven through the path coefficient. The flows mentioned by the researcher are a sequence of tests using the innovative PLS 4.0 analysis tool. The results of this article show that each hypothesis used in this study is acceptable and even more interesting than the three previous studies. The results from the first row of the third table above indicate that the Product Security variable can have a positive relationship and a significant influence on Purchasing Decisions. The P-values are positive and below the 0.05 significance level, namely 0.019. These results indicate that the higher the level of security of a product, the higher the level of comfort and consumer interest in making a Purchase Decision. The next row shows that the second hypothesis in this study is also acceptable because the P-values are positive and below the 0.05 significance level, namely 0.000. Thus, the higher the consumer's Hedonic Browsing nature, the stronger the influence of Product Security on Purchasing Decisions. Based on this, it can be concluded that the first and second hypotheses in this article can be accepted and proven.

Improving The Quality of Scientific Works Through the Use of Flipbook-Based Mendeley Guidelines for Students of Business Administration Department of Semarang State Polytechnic Ana Putri Nastiti; Rifah Dwi Astuti; Sri Wahyuni; Sandi Supaya; Eva Purnamasari; Mellasanti Ayuwardani
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): March - May, International Journal of Education, Vocational and Social Science
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.2222

Scientific work is a writing or research conducted as part of the academic tasks of academicians, including students. In the process of writing this scientific work, there is an unavoidable risk of plagiarism, whether intentional or unintentional. Writing quality scientific work requires the ability to select and compile a bibliography used as a reference, as well as skills in making accurate citations. Initial studies found that scientific work in the form of Final Projects and Theses produced by students of the Business Administration Department of Semarang State Polytechnic could not be said to be quality scientific work. The concept of a Flipbook-based Mendeley guidebook that the research team adopted in this study was considered to make it easier and more interesting for readers to use the book. The results of the study showed the highest increase of 49.1%, which indicates that the effectiveness of this guidebook has been proven to help students in implementing technical steps for writing citations that have an impact on improving the quality of scientific work.

THE IMPACT OF PRIVACY, SECURITY, AND TRUST ON ONLINE TRANSACTION INTENTIONS AT BANK BCA BANDUNG Eva Purnamasari; Asri Ady Bakri; Eko Cahyo Mayndarto
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.81

Bank BCA is one of the banks that strengthens its efforts in developing service products by utilizing the internet to make online transactions. So this study aims to determine the effect of privacy, security, and trust on the intention to transact online at Bank BCA Bandung. The method used in this research is a quantitative descriptive method. Research location at Bank BCA Bandung No. 18 in October 2022. The population is customers who visited in the October 2022 period. Sampling was carried out using an incidental sampling technique with a total of 97 customers. Data collection techniques using a questionnaire. Data analysis techniques were performed using the t-test and F-test. The results of the study found that privacy, security, trust has a simultaneous and partial effect on the intention to transact online at Bank BCA Bandung. The effect is 51.9%, while the remaining 48.1% is influenced by other variables not examined in this study

The Influence of Product Security on Purchasing Decisions with Hedonic Browsing as a Moderating Variable Ida Harahap; Bangun Sentosa D. Haryanto; Nelly Patria; Marcelitha Tabita Montolalu; Eva Purnamasari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.984

This research is a quantitative study with an explanatory approach that uses previous research as the primary weapon for building, modifying, and proving the hypotheses developed by the researcher in this article. The data used in this study are primary data obtained by the researcher from two hundred and seventy-five Tokopedia consumers spread throughout Indonesia, with a minimum of two shopping categories. The data obtained by the researcher must be validated, the variables must be tested for reliability, and the hypothesis must be proven through the path coefficient. The flows mentioned by the researcher are a sequence of tests using the innovative PLS 4.0 analysis tool. The results of this article show that each hypothesis used in this study is acceptable and even more interesting than the three previous studies. The results from the first row of the third table above indicate that the Product Security variable can have a positive relationship and a significant influence on Purchasing Decisions. The P-values are positive and below the 0.05 significance level, namely 0.019. These results indicate that the higher the level of security of a product, the higher the level of comfort and consumer interest in making a Purchase Decision. The next row shows that the second hypothesis in this study is also acceptable because the P-values are positive and below the 0.05 significance level, namely 0.000. Thus, the higher the consumer's Hedonic Browsing nature, the stronger the influence of Product Security on Purchasing Decisions. Based on this, it can be concluded that the first and second hypotheses in this article can be accepted and proven.

Pelatihan Kewirausahaan Kreatif Guna Membangun Jiwa Young Entrepreneur Melalui Program Osis SMK Nurul Islami Semarang: Pengabdian Eva Purnamasari; Karnowahadi, Karnowahadi; Wiedayanti, Destine Fajar; Noor Suroija; Achmad Zaenuddin; Bagus Yunianto Wibowo; Vika Diyah Ardiyanti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3320

Kegiatan Pengabdian Kepada Masyarakat Pratama (PMP) ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kewirausahaan siswa SMK Nurul Islami Semarang, khususnya anggota OSIS, melalui pelatihan kewirausahaan kreatif. Permasalahan utama mitra adalah rendahnya pemahaman terhadap dunia usaha dan kurangnya motivasi untuk berwirausaha. Pelatihan dilaksanakan dengan pendekatan aplikatif yang mencakup pemaparan teori, studi kasus, sesi brainstorming, dan praktik penyusunan Business Model Canvas. Hasil kegiatan menunjukkan peningkatan signifikan pada motivasi dan kreativitas siswa, dengan 92% peserta menyatakan pelatihan sangat bermanfaat. Program ini juga menghasilkan modul pelatihan serta rencana keberlanjutan melalui pembentukan tim wirausaha OSIS sebagai penggerak kegiatan ekonomi kreatif sekolah. Secara keseluruhan, kegiatan ini berhasil menumbuhkan semangat young entrepreneur di kalangan siswa dan memperkuat peran sekolah dalam membangun ekosistem kewirausahaan berbasis pendidikan.

The Effect Of Capital Expenditure On Environmental Performance With Investment As A Moderating Variable Kusiyah; Eva Purnamasari; Asterina Anggraini; Parlindungan Dongoran; Yusran Zainuddin
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1383

This study aims to examine the effect of corporate Capital Expenditure (CAPEX) on Environmental Performance , and to analyze the role of Investment ( measured as a proportion of assets or strategic expansion) as a moderating variable in this relationship. Environmental performance is a crucial non-financial indicator in the context of corporate sustainability. Theoretically, allocating CAPEX to new assets (e.g., cleaner production technologies) is expected to improve environmental performance. However, the effectiveness of this capital expenditure is thought to depend heavily on the magnitude and strategic direction of the company's total investment. This research method uses a quantitative approach with secondary data from financial reports and sustainability reports of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2018–2023. The Capital Expenditure variable is measured from the cash flow statement, Environmental Performance is measured using the PROPER score (Company Performance Rating Program in Environmental Management), and Investment is measured from total assets or sales growth rate. Data analysis was performed using Panel Data Regression through EViews 12 software, and Moderated Regression Analysis (MRA) to test the interaction hypothesis. The results of the study indicate that Capital Expenditure has a positive and significant influence on Environmental Performance. Furthermore, a key finding is that Investment is proven to significantly and positively moderate the relationship between Capital Expenditure and Environmental Performance (positive interaction variable coefficient, p < .05. This means that companies with high levels of investment tend to gain greater environmental performance benefits from each unit of environmental capital expenditure. The implications of this research highlight that CAPEX allocation for environmental purposes should be aligned with an integrated long-term investment strategy to maximize sustainability outcomes.

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