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Analisis Promosi Negatif dalam Etika Bisnis Terhadap Keputusan Pembelian pada E-Commerce Alvin Firdaus; Halimah Zahrah; Arya Pramudita; M Arsyad; Febby Setya
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 4 (2025): JULI (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1dkzn939

Abstract

This study aims to analyze how marketing strategies and the implementation of business legal ethics influence consumer trust in e-commerce platforms, particularly within the context of digital marketplaces. Trust is a crucial factor in online transactions since consumers do not interact directly with sellers or products. Effective marketing strategies—such as transparent information, customer service, honest promotions, and secure transactions—can enhance consumers' positive perceptions. On the other hand, adherence to business legal ethics, including consumer protection, data privacy, and clear terms and conditions, serves as a fundamental basis for maintaining platform integrity and legality. This research uses a qualitative approach through literature studies and secondary data from relevant journals. The findings indicate that the integration of consumer-oriented marketing strategies and compliance with business legal ethics significantly increases user trust in e-commerce. This study offers essential insights for digital business actors in designing ethical and trustworthy marketing systems and business governance.
Implementasi Instrumen Tes Objektif Berbasis HOTS dalam Evaluasi Pembelajaran PAI di SMA Negeri 1 Jetis Bantul Arya Pramudita; Wahyu Kholis Prihantoro; Naqiyatul Fikriyah; Luthfi Falasifah; Safa’atun Nursolihah
Reflection : Islamic Education Journal Vol. 2 No. 4 (2025): Reflection : Islamic Education Journal
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/reflection.v2i4.1326

Abstract

Learning evaluation is an important element in the educational process because it allows us to determine the extent to which students have achieved their competencies and helps improve the quality of learning. Objective tests are considered relevant because they can measure students' thinking abilities efficiently and systematically. However, in PAI learning, there are challenges because what is assessed is not only knowledge, but also understanding, attitudes, and actions in religion. This study aims to analyze the application of objective test instruments in evaluating PAI learning at SMA Negeri 1 Jetis Bantul, including how teachers create questions, the difficulties they encounter, and the impact on students. This study uses a qualitative approach with interview, observation, and documentation techniques, then content analysis is used to analyze the results. The findings indicate that teachers have applied HOTS-based questions in accordance with the principles of the Merdeka Curriculum. However, students still have difficulty understanding long narrative questions, and objective instruments are not appropriate for assessing affective aspects. In general, students respond positively, but their learning style tends to be instant, relying solely on question outlines. To achieve holistic educational goals in line with the Pancasila Student Profile, continuous innovation is needed in the development of objective testing instruments that are capable of comprehensively measuring cognitive, affective, and psychomotor aspects.