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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Abdimas Indonesian Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics and Social Sciences
Fadlullah, Fauzan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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DIGITAL TRANSFORMATION OF INDRAMAYU MSMES WITH DIGITAL MARKETING APPROACH: STRATEGIC STEPS TOWARDS THE 17 SUSTAINABLE DEVELOPMENT GOALS (SDG’S) hermawan, Sabo; Fadlullah, Fauzan; Aditya, Shandy; Suhendry, Bayu; Nur Rahmawati, Alifah; Seno Adriano, Cornellius
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.09

Abstract

This study assesses the efficacy of training, mentorship, and evaluation programs in facilitating the digital transformation of MSMEs in Indramayu through the use of digital marketing, in alignment with the Sustainable Development Goals (SDGs). The curriculum encompasses SEO, social networking, e-commerce, and digital business management. The methods for assessing immediate understanding during direct presentations included observation of responses during interactive discussions and evaluations of conceptual knowledge demonstrated in real-time. Results indicate a clear improvement in the participants' conceptual understanding observed during the presentation sessions. Furthermore, a significant number of participants out of 26 successfully established online enterprises as a result of the overall program. Participation reached 90%, with 92% of respondents expressing high satisfaction and enthusiasm for future sessions. The digital transformation initiative enhances local economic competitiveness and contributes directly to SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). The report advocates for the expansion of similar programs to accelerate digital inclusion among MSMEs and promote sustainable development.
Linking Technology Readiness and eWOM Readiness: Evidence from Indonesian MSMEs Fadlullah, Fauzan; Nuha Ilmawan, Faiz
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.933

Abstract

Electronic Word of Mouth (eWOM) has become a central factor influencing consumer behavior in the digital economy, yet many micro, small, and medium enterprises (MSMEs) remain unprepared to manage it effectively. While prior studies have applied the Technology Readiness Index (TRI) in areas such as e-commerce and customer relationship management, little is known about its role in shaping organizational readiness for eWOM. This study addresses this gap by exploring how the four TRI dimensions—optimism, innovativeness, discomfort, and insecurity—affect eWOM readiness among Indonesian MSMEs. A quantitative survey was conducted, and the data were analyzed using structural equation modeling to capture the relationships between constructs. The findings confirm that technology readiness significantly influences MSMEs’ ability to engage with eWOM, with positive dimensions acting as drivers and negative dimensions serving as barriers. The study extends TRI theory into the underexplored domain of digital customer engagement and highlights the need for MSMEs to develop structured processes and managerial capabilities to leverage eWOM strategically. Policy initiatives such as UMKM Go Digital are encouraged to move beyond platform adoption and strengthen support for review management practices. Limitations of the study include its cross-sectional design and single-country focus, suggesting future comparative and longitudinal research.
ANALYSIS OF THE IMPACT OF DIGITAL MARKETING STRATEGIES IN INVESTIGATION ON ECONOMIC GROWTH Fadlullah, Fauzan; Hermawan, Sabo; Aditya, Shandy; Rahmawati, Alifah Nur; Adriano, Cornellius Seno
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): ON GOING
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6208

Abstract

This study investigates the impact of digital marketing strategies within Indonesia’s burgeoning social commerce sector on national economic growth during 2020–2025. Indonesia, characterized by rapid digital transformation and a growing digital economy valued at USD 124 billion by 2025, faces challenges such as regional disparities and limited digital marketing adoption among MSMEs. To address the research gap on empirical analysis of digital marketing effectiveness in social commerce, this study employs a pragmatist mixed-methods approach. Quantitative data from large-scale surveys (1,750+ respondents) and secondary sources were analyzed using Structural Equation Modeling (SEM), complemented by qualitative interviews and focus group discussions for contextual insights. The SEM results demonstrate that six key digital marketing strategies—Customer Relationship Management (CRM), Brand Communication, Customer Engagement, Data-Driven Decision Making, Pricing Strategy, and Product Development—positively and significantly influence economic growth. CRM emerged as the strongest driver, highlighting the importance of customer retention and personalized engagement, followed by pricing strategy and product innovation. Correlation analysis revealed synergistic and occasionally conflicting relationships among these strategies, underscoring the complexity of digital marketing ecosystems. The findings affirm that a strategic blend of customer-focused, innovative, and data-informed practices fosters sustainable economic performance and supports MSME growth and job creation. This study contributes to academic literature by providing multi-dimensional evidence from an emerging digital economy and offers practical implications for policymakers, businesses, and platform operators aiming to optimize social commerce’s role in inclusive economic development in Indonesia.to maximize its positive impact on national economic growth in the digital era.
Socialpreneurship 5.0: A Digital Workflow Innovation Model for Enhancing MSME Competitiveness and the Creative Economy through Community Partnerships in Kepulauan Seribu Wahono, Puji; Hamdani, Fajri; Aditya, Shandy; Fadlullah, Fauzan
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.985

Abstract

Tidung Island in the Kepulauan Seribu district is home to many micro, small, and medium enterprises (MSMEs) that remain dependent on manual bookkeeping and traditional marketing practices. These limitations reduce operational efficiency and restrict their market reach. To address this, the Socialpreneurship 5.0 program was introduced, featuring SmartFlow dashboards designed on the Notion platform. The system combines three functions: digital financial records, structured social media content planning, and automated business content generation. The program progressed through five stages; socialization, training, application, mentoring, and sustainability, implemented through collaboration between universities, local government, and MSME partners. Outcomes indicate that more than 80% of daily transactions were digitally recorded, monthly financial reports became routine, and social media engagement rose by over 30%. Students also produced five digital business models, and a local MSME digital community was formed. By linking directly to SDGs 8, 9, and 17, the initiative demonstrates how digital inclusion and multi-stakeholder collaboration can strengthen creative economy actors in coastal communities.
Co-Authors Adriano, Cornellius Seno Hamdani, Fajri Hermawan, Sabo Nuha Ilmawan, Faiz Nur Rahmawati, Alifah Rahmawati, Alifah Nur Seno Adriano, Cornellius Shandy Aditya, Shandy Suhendry, Bayu Wahono, Puji