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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) JTIULM (Jurnal Teknologi Informasi Universitas Lambung Mangkurat) Abdimas Indonesian Journal Journal of Economics and Social Sciences
Fadlullah, Fauzan
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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DIGITAL TRANSFORMATION OF INDRAMAYU MSMES WITH DIGITAL MARKETING APPROACH: STRATEGIC STEPS TOWARDS THE 17 SUSTAINABLE DEVELOPMENT GOALS (SDG’S) hermawan, Sabo; Fadlullah, Fauzan; Aditya, Shandy; Suhendry, Bayu; Nur Rahmawati, Alifah; Seno Adriano, Cornellius
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 9 No. 1 (2025): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 4 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.009.1.09

Abstract

This study assesses the efficacy of training, mentorship, and evaluation programs in facilitating the digital transformation of MSMEs in Indramayu through the use of digital marketing, in alignment with the Sustainable Development Goals (SDGs). The curriculum encompasses SEO, social networking, e-commerce, and digital business management. The methods for assessing immediate understanding during direct presentations included observation of responses during interactive discussions and evaluations of conceptual knowledge demonstrated in real-time. Results indicate a clear improvement in the participants' conceptual understanding observed during the presentation sessions. Furthermore, a significant number of participants out of 26 successfully established online enterprises as a result of the overall program. Participation reached 90%, with 92% of respondents expressing high satisfaction and enthusiasm for future sessions. The digital transformation initiative enhances local economic competitiveness and contributes directly to SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). The report advocates for the expansion of similar programs to accelerate digital inclusion among MSMEs and promote sustainable development.
Linking Technology Readiness and eWOM Readiness: Evidence from Indonesian MSMEs Fadlullah, Fauzan; Nuha Ilmawan, Faiz
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.933

Abstract

Electronic Word of Mouth (eWOM) has become a central factor influencing consumer behavior in the digital economy, yet many micro, small, and medium enterprises (MSMEs) remain unprepared to manage it effectively. While prior studies have applied the Technology Readiness Index (TRI) in areas such as e-commerce and customer relationship management, little is known about its role in shaping organizational readiness for eWOM. This study addresses this gap by exploring how the four TRI dimensions—optimism, innovativeness, discomfort, and insecurity—affect eWOM readiness among Indonesian MSMEs. A quantitative survey was conducted, and the data were analyzed using structural equation modeling to capture the relationships between constructs. The findings confirm that technology readiness significantly influences MSMEs’ ability to engage with eWOM, with positive dimensions acting as drivers and negative dimensions serving as barriers. The study extends TRI theory into the underexplored domain of digital customer engagement and highlights the need for MSMEs to develop structured processes and managerial capabilities to leverage eWOM strategically. Policy initiatives such as UMKM Go Digital are encouraged to move beyond platform adoption and strengthen support for review management practices. Limitations of the study include its cross-sectional design and single-country focus, suggesting future comparative and longitudinal research.
Socialpreneurship 5.0: A Digital Workflow Innovation Model for Enhancing MSME Competitiveness and the Creative Economy through Community Partnerships in Kepulauan Seribu Wahono, Puji; Hamdani, Fajri; Aditya, Shandy; Fadlullah, Fauzan
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.985

Abstract

Tidung Island in the Kepulauan Seribu district is home to many micro, small, and medium enterprises (MSMEs) that remain dependent on manual bookkeeping and traditional marketing practices. These limitations reduce operational efficiency and restrict their market reach. To address this, the Socialpreneurship 5.0 program was introduced, featuring SmartFlow dashboards designed on the Notion platform. The system combines three functions: digital financial records, structured social media content planning, and automated business content generation. The program progressed through five stages; socialization, training, application, mentoring, and sustainability, implemented through collaboration between universities, local government, and MSME partners. Outcomes indicate that more than 80% of daily transactions were digitally recorded, monthly financial reports became routine, and social media engagement rose by over 30%. Students also produced five digital business models, and a local MSME digital community was formed. By linking directly to SDGs 8, 9, and 17, the initiative demonstrates how digital inclusion and multi-stakeholder collaboration can strengthen creative economy actors in coastal communities.
Digital Innovation Capability in MSME Information Systems and Its Impact on Digital Service Quality and Consumer Loyalty in Indonesia Hardini, Inkreswari Retno; Fadlullah, Fauzan; Shabrina, Fildzah; Atmadja, Ferry Setyadi
Jurnal Teknologi Informasi Universitas Lambung Mangkurat (JTIULM) Vol. 11 No. 1 (2026)
Publisher : Fakultas Teknik Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jtiulm.v11i1.513

Abstract

This research looks at the digital innovation capability as part of the structural element of the Micro, Small, and Medium Enterprise (MSME) information systems and its impacts on the quality of digital services and consumer loyalty in the Indonesian Smart Economy environment. Digital innovation is theorized as the system-level potential, which entails the alignment of online ordering frameworks, online payment gateways, platform interoperability, and responsiveness of online services to MSME digital platforms. This study is partaking that instead of digitalization being a marketing program, digitalization is an information systems capability within operational architecture. The quantitative survey methodology was used in this study, where 50 consumers that had completed transactions with technology-based MSMEs participated in the survey. The relationship between digital innovation capability and consumer loyalty was assessed by simple linear regression analysis. The results show that the impact of digital innovation capability on loyalty behavior is highly significant (R² = 0.536, p < 0.05) and that it explains 53.6 percent of the loyalty behavior. These findings indicate that improved system integration leads to perceived quality of digital service, which subsequently intensifies user retention and repeat purchase intentions. This study contributes to information systems research by empirically validating digital innovation capability as a measurable construct in MSME digital platforms and by supporting the development of capability-based digital transformation models within emerging digital ecosystems.
Co-Authors Bayu Suhendry Ferry Setyadi Atmadja Hamdani, Fajri Hardini, Inkreswari Retno Hermawan, Sabo Nuha Ilmawan, Faiz Nur Rahmawati, Alifah Seno Adriano, Cornellius Shabrina, Fildzah Shandy Aditya, Shandy Wahono, Puji