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All Journal PEDAMAS (Pengabdian Kepada Masyarakat) Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship Global Economics: International Journal of Economic, Social and Development Sciences Kapital Deli Sumatera
Nova Azahra
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Leadership and Skills on Improving Employee Performance with Job Satisfaction as a Moderating Variable in Brown Sugar MSMEs in Pegajahan Village, Serdang Bedagai Rukmini Rukmini; Muhammad Rizaldy Wibowo; Nova Azahra; Sri Murniyanti; Nur'Ain Harahap; Nicky Astria Hutapea
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 3 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i3.318

Abstract

This study aims to test and analyze the influence of Leadership and Skills on Employee Performance with an understanding of Employee Job Satisfaction as a moderating variable in Brown Sugar MSMEs in Pegajahan Village, Deli Serdang. The urgency of this research is expected to provide benefits to the general public in terms of HR management in the business world, and especially the owners and employees of Brown Sugar MSMEs in Pegajahan Village, Deli Serdang. Where MSMEs are one of the means of improving the people's economic welfare and alleviating poverty. To be able to perform optimally, leadership knowledge and qualified skills are needed. To be able to improve company performance, it is necessary to pay attention to employee job satisfaction. This study uses an associative approach. The population in this study is all brown sugar MSMEs in Pegajahan Village, totaling 100 people. The sample used is a saturated sample of 100 people in Pegajahan Village MSMEs. Data collection uses observation and questionnaires. Data analysis uses a quantitative descriptive approach, using statistical analysis using the Author Model analysis test, Inner Model and Hypothesis Testing. Data processing using PLS (Partial Least Square) software. This study shows that Leadership and Work Skills have a significant effect on employee performance. Satisfaction is able to mediate the influence of Leadership and Work Skills on Employee Performance in Brown Sugar MSMEs in Pegajahan Village, Deli Serdang Regency. Leadership, Skills and Job Satisfaction affect Employee Performance with an R-Square value of 0.718. The variability of the Performance construct can be explained by the variability of the Leadership, Skills and Job Satisfaction constructs of 71.80%.
Analysis of the Influence of Business Development Services (BDS) on The Profitability of Small and Medium Enterprises (SMEs) in Distro in Medan Area Sri Murniyanti; Nova Azahra; Muhammad Rizaldy Wibowo
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.334

Abstract

This study explores the impact of Business Development Services (BDS) on the profitability of small and medium enterprises (SMEs), with a specific focus on distro businesses in the Medan Area, Medan. BDS refers to a range of non-financial services aimed at enhancing the growth, capacity, and performance of businesses. These services may include training, mentoring, market access, business planning, and other forms of support. The core objective of this research is to determine whether the utilization of BDS has a measurable influence on the financial outcomes of SMEs, particularly in terms of profitability. The study employs a quantitative research approach using a survey method. Data was collected through questionnaires distributed to selected owners of distro businesses who had previously accessed BDS programs. The analysis was conducted using simple linear regression to evaluate the relationship between BDS engagement and business profitability. The results reveal a statistically significant and positive influence of BDS on profitability. SMEs that actively engaged with BDS programs showed noticeable improvements in their financial performance, indicating the effectiveness of these services in supporting business growth. In particular, distro businesses that received BDS assistance experienced increased efficiency, improved market reach, and better management practices, which contributed to higher profit margins. Based on these findings, the study highlights the critical role that BDS can play in enhancing the sustainability and competitiveness of SMEs. It recommends that more business owners in the distro sector take advantage of available BDS programs to support their development. Furthermore, it underscores the importance of governmental and institutional support in promoting and expanding access to BDS to ensure that a wider range of SMEs can benefit from these valuable services.
PELATIHAN PENENTUAN HARGA POKOK PRODUKSI PADA PELAKU UMKM TAPE DI KELURAHAN TANJUNG SARI KECAMATAN MEDAN SELAYANG Ernita; Bambang Suseno; Nova Azahra; M. Endang Asmara
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 2 (2023): JULI 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Saat ini pelaku UMKM di bidang makanan belum memahami penentuan harga pokok pelaku UMKM terutama pada bidang makanan. Pengabdian masyarakat yang diselenggarakan oleh Universitas Deli Sumatera Medan bertempat di Jalan Pasar 1 Kelurahan Tanjung Sari Kecamatan Medan Selayang, dengan tujuan memberikan pengetahuan tentang penentuan harga pokok produksi pada pelaku UMKM tape .Metode dalam pelaksanaan pengabdian masyarakat ini beberapa tahapan yaitu analisa kondisi dan situasi, persiapan materi, pelaksanaan kegiatan dan evaluasi. Dari hasil evaluasi bahwa para pelaku UMKM sudah melakukan penentuan harga pokok produksi dengan hasil kuesioner: (1) Pelaku usaha tape dapat menentukan komponen biaya produksi seperti biaya bahan baku, biaya tenaga kerja langsung dan biaya overhead dengan presentasi dari 40% menjadi 100%; (2) Pelaku usaha tape dapat menentukan harga jual total dan per unit dengan presentasi dari 50% menjadi 100%; (3) Pelaku usaha tape dapat mempraktekan dalam menentukan harga pokok produksi dengan presentasi dari 30% menjadi 95%. Semua tahapan yang telah dilakukan diikuti secara antusias oleh pelaku UMKM. Pelaku UMKM juga menilai bahwa pelatihan penentuan harga pokok produksi ini penting dan bermanfaat.
The Influence of Financial Recording Systems on the Business Performance of Culinary MSMEs in Harjosari I Subdistrict, Medan Amplas Nova Azahra; Sri Murniyanti; Muhammad Rizaldy Wibowo; Rukmini Rukmini
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 4 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i4.407

Abstract

This study aims to evaluate the financial recording system implemented by Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector, and analyze its impact on business performance. MSMEs are a very dynamic sector and contribute significantly to the national economy, but many of them do not yet have an adequate financial recording system. Good financial recording is key in business decision making, budget planning, and profitability assessment. The population in this study were 370 culinary MSMEs in Harjosari I Village. The research sample was taken at 20%, namely 74 respondents. The study used a quantitative approach with a survey method through the distribution of questionnaires to 74 culinary MSMEs in Harjosari I Village, Medan Amplas. Data analysis was carried out using simple linear regression to see the relationship between the quality of the financial recording system as an independent variable and business performance as a dependent variable. The results showed that the better the financial recording system, the better the business performance, this can be shown by the regression equation, Y = 1.395 + 0.308 + e. The research results indicate that improving accounting literacy and the use of digital technologies, such as MSME bookkeeping applications, are essential. The involvement of local governments and financial institutions is crucial in educating and facilitating digital-based bookkeeping systems for culinary MSMEs to enhance their competitiveness and business sustainability.
ANALISIS RETURN ON ASSET, SIZE, ANALYSIS OF RETURN ON ASSETS, SIZE, DEBT TO ASSET RATIO TO FIRM VALUE IN LQ45 COMPANIES LISTED IN INDONESIA STOCK EXCHANGE: return on asset asset, size, debt to asset ratio, Nilai Perusahaan Nicky Hutapea; Nurganda Siregar; Nova Azahra
Kapital Deli Sumatera Vol 2 No 1 (2023): Artikel Riset Volume 2 Number 1 Juli 2023
Publisher : LPPM Universitas Deli Sumatera

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh return on asset asset, size, debt to asset ratio (DAR) terhadap nilai perusahaan di Bursa Efek Indonesia. Populasi penelitian ini adalah perusahaan terindeks LQ45 yang terdaftar di Bursa Efek Indonesia sebanyak 21 perusahaan dengan tahun pengamatan 2017 hingga 2021. Sampel dipilih sebanyak 105 dengan menggunakan metode purposive sampling. Data diolah menggunakan metode uji statistik regresi data panel. Hasil penelitian ini membuktikan bahwa return on asset asset berpengaruh positif terhadap nilai perusahaan sedangkan size, debt to asset ratio berpengaruh negatif terhadap nilai perusahaan pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia. Kata Kunci : return on asset asset, size, debt to asset ratio, Nilai Perusahaan
Women's Empowerment Model With A Creative Economic Community Approach To Improve Family Welfare In Beringin Village Deli Serdang Regency Rukmini Rukmini; Mhd Rizaldy Wibowo; Shita Tiara; Nova Azahra; Sri Murniyanti
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 2 No. 3 (2025): September: Global Economics - International Journal of Economic, Social and Dev
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v2i3.345

Abstract

The worsening economic conditions in this new normal era have made the family economy even worse. The prolonged lockdown conditions have limited employment opportunities, while income has decreased. To balance the amount of expenditure and family income, additional family income is needed, in conditions like this, the role of a woman in a family is needed. This study will try to examine and formulate a model of women's empowerment with a creative economy community approach in improving family welfare. Rural women's empowerment activities that will be carried out are providing entrepreneurial motivation, forming business groups, training and business management. Data were collected using observation, interview and questionnaire methods. This research was conducted on village communities, especially housewives in Beringin Village, Beringin District, Deli Serdang Regency. The research used experimental and survey methods. Data analysis techniques used qualitative and quantitative descriptive methods. The outputs of the research are (1) a draft model of women's empowerment with a creative economy community approach in improving family welfare and (2) publication in a national journal with a Technology Readiness Level (TKT) level three. The results of this first year of research are a draft model of women's empowerment. This empowerment model is able to attract the attention of women to actively participate in improving family welfare.
Co-Authors Bambang Suseno Ernita M. Endang Asmara Mhd Rizaldy Wibowo Muhammad Rizaldy Wibowo Nicky Astria Hutapea Nicky Hutapea nur'ain harahap Nurganda Siregar Rukmini Rukmini Shita Tiara Sri Murniyanti