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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Economics and Business (JECOMBI) TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Journal of Innovative and Creativity Nomico Maneggio Nusantara : Jurnal Ilmiah Pariwisata dan Perhotelan
Bambang Suseno
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE INFLUENCE OF PRODUCT VARIATIONS ON PURCHASING DECISIONS WITH CELEBRITY ENDORSER AS A MODERATING VARIABLE Rieneke Ryke Kalalo; Andi Amri; Muhammad Risal Tawil; Bambang Suseno; Noor Akhmad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14732

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used are primary data that researchers obtained from users of shopee, tikthok shop, and facebook marketplaces spread throughout Indonesia. The data was collected in the form of a questionnaire from 24 questions from 300 users of shopee, tiktokshop, and the Facebook marketplace mentioned above. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show shows that the first and second hypotheses used in this article can be proven and accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.021. This is because the more product variations make buyers more interested in making purchasing decisions, the less easily bored, and so on which make purchasing decisions even greater. In the next row, the results answer the second hypothesis where the Celebrity Endorser variable can strengthen the influence of the Product Variation variable on Purchasing Decisions. This is because the same thing is the P-Values that are positive and below the significance level of 0.05, which is 0.000, which is smaller than direct testing of 0.021. Thus it can be concluded that the first and second hypotheses in this article can be accepted and proven. Keywords: Fear of Missing Out, Price Perception, Social Media Promotions, Consumer Satisfaction and Purchase Decision
Reviving Organizational Commitment: The Role of Job Satisfaction, Transformational Leadership, and Work-Life Balance Suseno, Bambang; Dewi, Mustika
Nomico Vol. 1 No. 5 (2024): Nomico-June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/ngjdk858

Abstract

The research's objective is to test the influence of transformational leadership and work-life balance on organizational commitment by adding mediation variables such as job satisfaction. This research uses a quantitative approach with numerical data. This research method involves descriptive surveys and explanatory surveys. The study collected data from approximately 45 teachers at Maitreyawira's private high school. Sampling technique with a saturated sample. The result of this research is that transformational leadership and work-life balance influence organizational commitments. Theoretically, the results of this study confirmed that it was strategically implemented to maintain organizational commitment, and the findings broadened our understanding of the factors affecting organizational communities and job satisfaction. The practical benefits of this research, particularly for an organization operating a full-day school system, include the need to adopt a transformational leadership style and maintain a work-life balance to ensure teacher loyalty.  
Financial Inclusion Knowledge, Spending Behavior, and Ease of Use on Interest in Using the DANA Application Suseno, Bambang
Maneggio Vol. 1 No. 5 (2024): Maneggio-Oct
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/e6ezt587

Abstract

 This study aims to examine how financial inclusion knowledge, spending behavior, and ease of use influence students' interest in using the DANA application. Financial inclusion knowledge is considered important as it provides an understanding of digital financial products and services, while spending behavior reflects how individuals manage their expenses and make financial decisions. Furthermore, the application's ease of use is a key factor that can influence users' interest in adopting financial technology like DANA. This research employs a quantitative approach using a survey method. Data from 100 students in Deli Sumatera University's management study program was collected using a questionnaire and analyzed using multiple linear regression. The research results show that knowledge of financial inclusion, spending behavior, and ease of use have a positive and significant impact on the interest in using the DANA application. Among these three variables, knowledge of financial inclusion has the most dominant influence on the interest in usage. The more students know about financial inclusion, the more they want to use DANA. In addition, planned spending behavior and the ease of using the DANA application also play a significant role in encouraging interest in using the app. Based on these findings, this research contributes to understanding the factors that influence interest in using digital financial applications and supports the enhancement of financial inclusion among students
DUKUNGAN KAMPUS, KESIAPAN KERJA, MOTIVASI BELAJAR Suseno, Bambang
JOURNAL OF HUMANITIES AND SOCIAL STUDIES Vol. 2 No. 03 (2024): AUGUST 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

This research aims to explore the influence of campus support and job readiness on students' learning motivation. In the context of higher education, campus support and job readiness are considered important factors that influence the level of learning motivation. This study used a correlational quantitative design with multiple linear regression analysis to find the relationship between learning motivation (Y) and the independent variables, which are campus support (X1) and job readiness (X2). The data were looked at using statistical software. An R square value of 0.655 shows that campus support and job readiness can explain 65.5% of the variation in students' motivation to learn. The remaining variation is caused by things that are not part of the model. The results of the ANOVA test show that this regression model is significant, with an F value of 43.674 and a significance level of 0.000. This suggests that the combination of campus support and job readiness significantly influences students' learning motivation. The regression coefficients indicate that work readiness has a more dominant influence compared to campus support on learning motivation, with a coefficient value of 0.517 for work readiness and 0.213 for campus support. This finding emphasizes the importance of campuses in providing adequate support and preparing students for the workforce in order to enhance their learning motivation.
Strategi Mengembangkan Talenta Generasi Z Di Perusahaan Pialang Asuransi Digital Bambang Suseno; I Wayan Kamika; Sutrimo; Sitti Rakhman
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 2 No. 3 (2024): TEKNOBIS : Teknologi, Bisnis Dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Tujuan Penelitian: Mengeksplorasi persepsi manajer terkait faktor-faktor dari Generasi Z untuk mengembangkan talentanya. Metodologi: Studi penelitian kualitatif naratif menggunakan triangulasi sumber data dari wawancara, observasi dan dokumentasi. Temuan/Hasil: Data disajikan melalui tiga area eksplorasi utama: Masalah pengembangan bakat untuk Generasi Z; akar penyebab dominan masalah; dan strategi untuk mengembangkan talenta Generasi Z. Rekomendasi: Literatur ilmiah telah dengan jelas merekomendasikan agar strategi pengembangan talenta Generasi Z mempertimbangkan faktor fleksibilitas, pertumbuhan pribadi - teknologi, orientasi pengembangan karir, dan inklusifitas.
Enhancing MSME Performance: Optimizing Work Engagement and Knowledge Sharing Suseno, Bambang
Journal of Economics and Business (JECOMBI) Vol. 6 No. 02 (2025): Journal of Economics and Business (JECOMBI), May 2025
Publisher : SEAN Institute

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Abstract

Micro, small, and medium enterprises (MSMEs) play a crucial role in economic growth and job creation. However, their performance is often constrained by internal challenges, particularly in areas such as work engagement and knowledge sharing. While previous research has recognized the importance of these factors in business success, their combined impact on MSME performance remains underexplored, especially in developing economies like Indonesia. This study aims to address this gap by examining the extent to which work engagement and knowledge sharing influence MSME performance. A quantitative research design was employed, collecting data from 90 MSME owners in Medan City. The hypothesis testing results confirm that work engagement and knowledge sharing both have a significant positive effect on MSME performance. Businesses with high owner engagement and active knowledge sharing exhibit higher operational efficiency and improved decision-making, leading to superior overall performance. However, the findings also highlight key barriers such as limited communication infrastructure, lack of trust, and leadership constraints, which may hinder the effective implementation of these factors. To overcome these challenges, MSMEs should foster an inclusive work environment, invest in employee development, and leverage digital tools for knowledge sharing. This study provides valuable insights for MSME owners and policymakers to enhance business sustainability through better engagement and collaboration. Future research should explore the moderating role of digital transformation and leadership styles in strengthening the relationship between work engagement, knowledge sharing, and MSME performance.
PENGARUH KUALITAS PRODUK, SISTEM AKUNTANSI, DAN PEMASARAN ONLINE TERHADAP KINERJA USAHA UMKM MEDAN THE KITCHEN OF ASIA (MENTAI) DI KOTA MEDAN Ernita, Ernita; Suseno, Bambang; Dewi, Mustika; Ilham, Muhammad
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 1 (2023): Pebruari, 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i1.2023.324-331

Abstract

Perkembangan industri kuliner semakin meningkat, sehingga menciptakan kompetisi bagi pelaku UMKM yang mempengaruhi kinerja UKM. Tentu ada upaya meningkatkan kinerja dengan cara kualitas prodyk, sistem akuntanasi dan pemasaran online.Tujuan penelitian ini untuk mengetahui dan memahami pengaruh kualitas produk, sistem akuntansi, dan pemasaran online terhadap kinerjan UMKM. Populasi berjumlah 34 orang dengan teknik penarikan sampel dengan nonprobabilitymetoda sampel jenuh maka semua anggota populasi dijadikan sampel.Teknik analisis data dengan regresi linear berganda. Teknik pengumpalan data menggunakan kuesionet dan wawanacara. Berdasarkan analisis statistik deskripsi nilai rata-rata kuliatas produk sebesar 38,88 pada ketegori baik, rata-rata sistem akunatasi sebesar 34,12 pada kategori baik, pemasaran onlinerata-rata sebesa5 16,15 pada kategori baik dan kinerja UMKM sebesar 16,19 pada kategori baik. Berdasarkan hasil analisi regresi linerar secara parsial bahwa hasi thitung ttabel. Kualita produk berpengaruh positif dan signifikan terhadap kineja UMKM, sistem akuntansi berpengaruh positif dan signifikan terhadap kineja UMKM dan pemasaran onlineberpengaruh positif dan signifikan
TRADISI MASYARAKAT TENGGER BROMO SEBAGAI SALAH SATU ASET WISATA BUDAYA INDONESIA Rahmawati, Ema; Suseno, Bambang
JURNAL NUSANTARA Vol 4 No 1 (2021): EDISI 7 FEB 2021
Publisher : AKPARDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63986/nsn.v4i1.44

Abstract

Penelitian ini dilakukan untuk mengkaji realita kegiatan masyarakat Tengger Bromo dalam upaya mempertahankan dan melestarikan tradisi budaya yang dapat menjadi salah satu keragaman dan kekayaan khasanah wisata budaya di Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dari Miles dan Huberman yaitu laporan utama reduksi data, penyajian data dan penarikan kesimpulan yang diadakan serentak bersamaan dengan proses pengumpulan data, dalam bentuk siklus selama proses penelitian. Penelitian ini juga berhasil mengidentifikasi aktivitas masyarakat sebagai tradisi budaya yaitu berkaitan dengan siklus kehidupan seperti upacara kehamilan (sesayut), upacara kelahiran (brokohan), upacara perkawinan (praswalagara), dan upacara kematian (entas-entas); kehidupan masyarakat seperti pujan kasanga (pujan mubeng), mayu desa (unan-unan); siklus pertanian (liliwet); gejala alam; dan ritual-ritual tradisi lainnya seperti hari raya kasada dan hari raya karo. Bersama-sama dengan pihak terkait sepertipemerhati pariwisata, pelaku wisata, dinas kebudayaan dan pariwisata, Taman Nasional Bromo Tengger Semeru (TNBTS), serta pihak lain yang terkait, masyarakat Tengger berhasilmempertahankan dan melestarikan tradisi mereka menjadi salah satu kekayaan khasanah wisata budaya dan keberagaman wisata di Indonesia khususnya wisata budaya yang dapat dijual kepada wisatawan sebagai daya tarik wisata budaya.
Pengaruh Manajemen K3 Dan Koordinasi Terhadap Kinerja Karyawan Di PT. Multitech Yasa Guna Deli Serdang Bambang Suseno; Winda Wardhani; Rusli Efendi Damanik
Jurnal ILMAN (Jurnal Ilmu Manajemen) Vol. 13 No. 2 (2025): Juni
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/ilman.v13i2.943

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Manajemen K3 dan koordinasi terhadap kinerja karyawan kontrak proyek PT. Multitech Yasa Guna Deli Serdang. Dengan metode kuantitatif dan analisis regresi linear berganda, penelitian melibatkan 51 responden. Hasil menunjukkan bahwa Manajemen K3 memiliki pengaruh positif signifikan terhadap kinerja, dengan koefisien 0,753 (p < 0,001). Setiap peningkatan satu unit pada variabel ini meningkatkan kinerja sebesar 0,753 unit. Sebaliknya, koordinasi tidak berpengaruh signifikan terhadap kinerja, dengan koefisien -0,036 (p = 0,505). Analisis regresi menunjukkan model yang signifikan secara statistik (F hitung 81,448; p < 0,05) dengan nilai R Square 0,772, yang berarti 77,2% variasi kinerja dijelaskan oleh model, sedangkan 22,8% dipengaruhi faktor lain. Temuan ini menegaskan pentingnya Manajemen K3 dalam meningkatkan kinerja karyawan, meskipun koordinasi tidak memberikan dampak signifikan.
PELATIHAN DAN PENDAMPINGAN PENYUSUNAN PROSES LEGALITAS, LAPORAN KEUANGAN DAN PEMASARAN ONLINE PADA PELAKU UMKM THE KITCHEN ASIA MEDAN Bambang Suseno; Rio Ferdiani Harahap; Mustika Dewi; Nurganda; Elawijaya Alsa
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 1 No. 2 (2023): JULI 2023
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

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Abstract

Pengabdian Kepada Masyarakat (PKM) tentang proses penyusunan legalitas usaha, penyusunan laporan keuangan, dan pemasaran online didasarkan atas beberapa permasalahan yang dihadapi pelaku UMKM. Permasalahan yang dihadapi pada kegiatan ini adalah UMKM hanya berfokus pada transaksi jual beli produknya secara langsung (offline) serta kurangnya pengetahuan terhadap legalitas usahanya, membuat laporan keuangan dan pemasaran produk secara online sehingga usaha yang mereka dirikan tidak berkembang. Untuk itu dilakukan pelatihan legalitas usaha, penyusunan laporan keuangan hingga praktek memasarkan usahanya secara online. Setelah kegiatan PKM ini UMKM dapat mendaftarkan usahanya menjadi Perseroan Perorangan (PT Perorangan) secara elektronik (online) dan mandiri melalui website Kemenkumham RI Direktorat Jenderal Administrasi Hukum Umum, UMKM mampu menyusun laporan keuangan untuk usahanya serta memasarkan produknya secara online sehingga usaha yang mereka jalankan semakin berkembang.
Co-Authors Agus Salim Harahap Agustus Sani Nugroho & Ema Rahmawati Heryaman, Agustus Sani Nugroho & Akhmad, Noor Amri, Andi Andi Amri Dalimunthe, Elda Rosni Damanik , Rusli Efendi Dian Wahyuningsih Elawijaya Alsa Elisabet Simanungkalit Evelina Br. Gurning G. Gunawan Haribowo, Rio I Wayan Kamika Kalalo, Rieneke Ryke M. Endang Asmara Muhamad Risal Tawil Muhammad Ilham Mustika Dewi Mustika Dewi Najmi Ismail Noor Akhmad Nova Azahra Nur Mutiah Nurganda Rakhman, Sitti Rieneke Ryke Kalalo Rio Ferdiani Harahap Siregar, Berman Aprinaldo suratman Sutrimo Winda Wardhani