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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia RENATA Jurnal Pengabdian Masyarakat Kita Semua
Putri, Tri Isniarti
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Humanities Computer Science & IT Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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Pelatihan Pengelolaan Media Sosial dan Manajemen Komunikasi untuk Kemajuan Yayasan Sampora Cendikia di Era New Media Aminah, Siti; Azhima, Nur; Putri, Tri Isniarti; Hakim, Hari Rahman
RENATA: Jurnal Pengabdian Masyarakat Kita Semua Vol. 3 No. 2 (2025): Renata - Agustus 2025
Publisher : PT Berkah Tematik Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61124/1.renata.170

Abstract

Era new media menuntut lembaga pendidikan Islam untuk mengadaptasi strategi komunikasi digital guna mempertahankan eksistensi dan daya saing. Yayasan Al-Furqon Sampora Cendikia menghadapi tantangan dalam pengelolaan media sosial dan sistem komunikasi internal yang belum optimal. Program Kemitraan Masyarakat (PKM) ini bertujuan meningkatkan kapasitas pengelolaan media sosial dan manajemen komunikasi organisasi melalui pendekatan partisipatif dan kontekstual. Kegiatan dilaksanakan selama dua pekan pada April 2025 di Desa Sukamenak, Kecamatan Margahayu, Kabupaten Bandung, melibatkan 17 peserta dari berbagai elemen yayasan. Metode pelaksanaan mencakup ceramah interaktif, workshop aplikatif, pendampingan individual, dan evaluasi reflektif. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman peserta dengan skor pre-test 45,2 meningkat menjadi 78,6 pada post-test (peningkatan 73,9%). Implementasi langsung menghasilkan peningkatan aktivitas posting dari 2-3 menjadi 5-7 postingan per minggu, engagement rate Instagram meningkat dari 2,1% menjadi 5,8%, dan followers bertambah 34%. Terbentuknya tim khusus pengelola media sosial dengan SOP yang jelas menjadi output konkret program. Keberhasilan ini berkontribusi pada transparansi, akuntabilitas, dan modernisasi sistem manajemen organisasi nirlaba di era digital
Bogor City Government’s Communication Crisis in Handling Covid-19 Putri, Tri Isniarti; Lubis, Djuara Pangihutan; Budianto, Heri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 1 (2022): June 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i1.620

Abstract

The massive transmission of Covid-19 has spread in various regions, causing negative trends in various aspects of life. Bogor, West Java, which recorded 1,484 cases  is one of the areas that has  high Covid-19 transmission rate.  In addition, the Bogor City Government as a stakeholder has a large responsibility for overcoming a crisis in the midst of  uncertain situation. This study aims to analyze the development of the Covid-19 crisis communication message in the Bogor city government. This research method uses a qualitative descriptive approach. The data collection is conducted  through interviews, observation and documentation through photos and videos of the COVID-19 Task Force, government regulations and other sources. Based on the crisis emergency risk communication (CERC) model used by the researcher, the results show that the crisis communication process carried out by the Bogor City Government affects five phases, including: Pre-crisis, initial occurrence, maintenance, resolution, and evaluation, each of which has its own application and different handling such as in the pre-crisis phase, the Bogor  City Government presented a crisis message and formed a crisis team as part of preparation to deal with a crisis, the period of initial events, information in terms of meeting the public’s  needs for accurate, timely, credible, and consistent information. Then the stage of maintaining the form of communication is more tangible in the form of action, while the stage of creating new efforts to deal with new risks and the final evaluation, assessing the programs that have been run to get new innovations.
Co-Authors Azhima, Nur Djuara P Lubis Heri Budianto Rahman Hakim, Hari Siti Aminah