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All Journal Indonesian Journal of Advanced Research (IJAR)
Suwitno, Bangbang
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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Persuasive Messages Through TikTok Social Media @Pandawara in Raising Awareness of Environmental Issues Rahmawati, Ilfa Husnia; Suwitno, Bangbang; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i7.14978

Abstract

Social media has become an effective tool in shaping public opinion, including environmental awareness. This study aims to examine the persuasive communication of the TikTok account @Pandawara in enhancing followers' understanding of environmental issues. Using persuasive theory and a qualitative descriptive approach, data were collected through interviews and observations. The results indicate that short videos with educational and inspirational messages without blaming specific parties successfully attract attention and build environmental awareness. The @Pandawara digital campaign also encourages attitude changes and active participation in maintaining environmental cleanliness. TikTok has proven to be an effective communication tool for spreading environmental messages and driving social action.
Co-Authors Farida Nurfalah, Farida Rahmawati, Ilfa Husnia