Indonesian Journal of Advanced Research (IJAR)
Vol. 4 No. 7 (2025): July 2025

Persuasive Messages Through TikTok Social Media @Pandawara in Raising Awareness of Environmental Issues

Rahmawati, Ilfa Husnia (Unknown)
Suwitno, Bangbang (Unknown)
Nurfalah, Farida (Unknown)

Article Info

Publish Date
22 Jul 2025

Abstract

Social media has become an effective tool in shaping public opinion, including environmental awareness. This study aims to examine the persuasive communication of the TikTok account @Pandawara in enhancing followers' understanding of environmental issues. Using persuasive theory and a qualitative descriptive approach, data were collected through interviews and observations. The results indicate that short videos with educational and inspirational messages without blaming specific parties successfully attract attention and build environmental awareness. The @Pandawara digital campaign also encourages attitude changes and active participation in maintaining environmental cleanliness. TikTok has proven to be an effective communication tool for spreading environmental messages and driving social action.

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Journal Info
Indonesian Journal of Advanced Research (IJAR)
Website

Abbrev

ijar

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

Description

Indonesian Journal of Advanced Research (IJAR) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is mainly intended for the dissemination of research results by researchers, academics, and practitioners in many fields of science and technology. IJAR publishes ...