Apakama, Lusi Mgbemgasha
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Rhetorical Strategies In Prabowo Subianto’s 2024 Presidential Debate: Implications For Language and Civic Education at The Tertiary Level Sari, Lusi Komala; Apakama, Lusi Mgbemgasha
Mindset : Jurnal Pemikiran Pendidikan dan Pembelajaran Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/mindset.v5i1.3377

Abstract

In the 2024 Presidential Debate, Prabowo Subianto (PS) attracted public attention not only due to his political profile and electability, but also because of his rhetorical delivery in presenting his national vision and mission. This study analyzes the persuasive power of rhetorical elements in a five-minute speech segment delivered by PS during the vision and mission session. Grounded in Aristotle’s classical rhetorical theory, the research adopts a descriptive qualitative approach supported by critical discourse analysis. The findings reveal that PS employed the three rhetorical appeals: logos, ethos, and pathos, in a balanced and strategic manner. This suggests a mature rhetorical style and an effective adaptation to the communicative demands of electoral democracy. Furthermore, this study contributes to Southeast Asian rhetorical and political discourse studies by highlighting how classical rhetorical strategies remain relevant and impactful in contemporary political communication. In addition, the findings hold pedagogical significance for higher education, particularly in the teaching of language, communication, and civic education. The rhetorical strategies observed in PS’s speech can serve as authentic learning materials for developing students’ rhetorical awareness, critical thinking, and public speaking skills, especially within the framework of democratic engagement and media literacy.
Perlocutionary Acts In The Film Bidaah Cinta: A Pragmatic Analysis Of Walids Character And Its Educational Implications Komala Sari, Lusi; Azila, Nur; Apakama, Lusi Mgbemgasha
Pedagogi : Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/pedagogi.v5i1.3339

Abstract

This study investigates the perlocutionary acts of Walid, a central character in the Indonesian film Bid'ah Cinta. It focuses on how his utterances not only function as commands or instructions but also help build ideological and moral authority. Using a pragmatic approach based on Speech Act Theory—particularly J.L. Austin’s concept of perlocutionary acts—the research analyzes selected dialogues to identify the power dynamics and ideological messages embedded in Walid’s speech. The analysis shows that Walid’s language influences other characters psychologically and morally. It portrays him as a dominant figure who shapes beliefs and behaviors. These findings have meaningful implications for language and literature education. They highlight the value of teaching students to recognize how language in literary texts reflects and reinforces social values. Integrating film dialogue analysis into the classroom can enhance students’ pragmatic skills, critical thinking, and appreciation of context in communication.
Conversational Implicature In Tampan Market Transactions: A Pragmatic Perspective For Language Learning Sari, Lusi Komala; Putri , Desvia Mulya; Apakama, Lusi Mgbemgasha
Educare : Jurnal Penelitian Pendidikan dan Pembelajaran Vol. 5 No. 1 (2025): Volume 5 Nomor 1
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/educare.v5i1.3391

Abstract

This study aims to examine the violations and adherence to conversational maxims in verbal transactions between sellers and buyers at traditional markets in the Tampan District, Pekanbaru, using a pragmatic approach based on Grice’s theory of maxims. Through a descriptive qualitative method, data were collected via participant observation and direct recordings of natural conversations, which were then analyzed using contextual discourse analysis techniques. The findings reveal that violations of the maxims of quantity, quality, relevance, and manner are often carried out intentionally to generate conversational implicatures that are persuasive, polite, and adaptive to social norms. Sellers use maxim violations to persuade, guide consumer choices, or enhance the symbolic value of their products, while buyers employ them to negotiate subtly, maintain politeness, or foster social closeness. These findings indicate that both violations and adherence to maxims are not forms of pragmatic deviance, but rather represent complex and functional communication strategies. Interdisciplinary analysis reveals that this phenomenon is closely related to the concepts of politeness (Brown & Levinson), social impression management (Goffman), microeconomic negotiation, and reflections of local cultural values. Therefore, this study not only contributes to the field of pragmatic linguistics but also enriches understanding in intercultural communication, language education, and social anthropology. The implication is that integrating pragmatic awareness and real-life communicative strategies into classroom instruction can help students develop more adaptive, context-sensitive language skills for authentic social interaction.