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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Media Penyiaran
Niswa Aceh, Khairatun
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Languange, Linguistic, Communication & Media Social Sciences

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Political Marketing Communication Strategy to be Elected as a Member of The Indonesia’s Parliament Khairatun Niswa Aceh; Nur Kholisoh
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.162

Abstract

The involvement of women in efforts to meet the minimum representation quota of 30% in the legislature is not easy. An appropriate strategy is needed to win seats in the legislature, including implementing a political marketing communication strategy. Political marketing is commonly used in economic or entrepreneurial concepts for political elements. This study aims to determine Hetifah Sjaifudian’s Political Marketing Communication Strategy to be elected as a member of the Republic of Indonesia Parliament for 2019-2024. The research paradigm is constructivist with a qualitative approach and a case study research method. This study uses the political marketing communication theory put forward by Lees-Marshment. In a Product Oriented Party (POP), the leader carries out political planning activities and expects support from members and the public. The Sales Oriented Party (SOP) approach focuses on the communication strategy adopted by a party in persuading voters and the public to choose and want things offered by that party. The Market Oriented Party (MOP) approach focuses on public priorities collected from various data collection methods such as surveys, focus group discussions, consultations, meetings, interviews, gatherings, and internal discussions. The results of the research show that of the nine stages, the market research, communication, and campaign stages were important stages in winning Hetifah Sjaifudian.
Interpretasi Lirik Lagu 'Bukan Orangnya' oleh Juicy Luicy Dalam Semiotika Ferdinand de Saussure Teguh, Teguh Tri Susanto; Adhitya Fadilla, Muhammad; Niswa Aceh, Khairatun; hhe, Herry; Enrieco, Edward
Jurnal Media Penyiaran Vol. 5 No. 1 (2025): Juni 2025
Publisher : LPPM UBSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jmp.v5i1.9264

Abstract

Juicy Luicy merupakan salah satu band pop Indonesia yang musiknya banyak disukai oleh para anak muda. Dengan lirik yang sederhana dan musik yang menggugah, Juicy Luicy menciptakan karya yang tidak hanya menghibur, tetapi juga memberikan makna mendalam bagi pendengarnya. Salah satu lagunya adalah Bukan Orangnya. Melalui penelitian ini akan menganalisis lirik lagu tersebut menggunakan semiotika Ferdinand De Saussure. Tujuan penelitian ini adalah untuk mengetahui makna yang terkandung dalam lirik lagu Bukan Orangnya oleh Juicy Luicy. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif. Hasil dari penelitian ini adalah lagu Bukan Orangnya oleh Juicy Luicy memiliki makna tidak perlu sedih berlarut-larut ketika menghadapi sebuah perpisahan. Walaupun perpisahan itu menyakitkan, namun kesedihan tersebut hanyalah sementara. Selain itu, tidak perlu mencari alasan atas perpisahan tersebut karena mungkin perpisahan tersebut terjadi karena orang tersebut bukanlah jodoh ataupun pasangan yang tepat.
Co-Authors Adhitya Fadilla, Muhammad Edward Enrieco hhe, Herry Nur Kholisoh Teguh Tri Susanto