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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Mahasiswa Fakultas Pertanian (JIMFP)
Afrini
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Social Sciences Other

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STRATEGI PENGEMBANGAN BISNIS PRODUK BAWANG GORENG DI INDUSTRI KECIL MENENGAH (IKM) RAJA BAWANG DI MASA PANDEMI COVID-19 Afrini; Alam, Max Nur; Christoporus; NurT, Fanny Iswarini NurT; Arfanika, Ici
Jurnal Ilmiah Mahasiswa Fakultas Pertanian Vol. 4 No. 1 (2024): JURNAL ILMIAH MAHASISWA FAKULTAS PERTANIAN (JIMFP)
Publisher : Fakultas Pertanian Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52045/jimfp.v4i1.711

Abstract

Raja Bawang Small and Medium Industries (SMI) is one of the fried onion processing industries that has survived in the midst of the COVID-19 pandemic in Palu City. This study aims to see how the marketing strategy of Raja Bawang SMI in the midst of the covid-19 pandemic. This study uses primary data obtained through direct interviews with 5 respondents at the research site. The analytical tool used in this research is SWOT analysis. Based on the calculations, it was found that the total value of IFAS was 1.31 and the total value of EFAS was 2.82. Thus the marketing strategy of the Raja Bawang IKM during the Covid-19 pandemic is in Quadrant II. Thus the IE matrix for Raja Bawang SMEs is in a position of growth and stability. The results of determining the strategy are the first to do promotions, by doing promotions to consumers online, for example on the various kinds of social media available, the second to choose a strategic location, choose a strategic location that is easily accessible by customers, since the corona IKM Raja Bawang has chosen to market its products in all Alfamidi Outlets around Palu City and the third Using Internet marketing, one of the marketing strategies that is widely used by entrepreneurs is internet marketing
Membangkitkan Potensi Petani Muda: Penguatan Kapasitas Kelompok Tani Orbit Milenial untuk Meningkatkan Produktivitas Cabai di Kabupaten Parigi Moutong Dini Rosyada; Afrini; Nurmedika; Dizzi Evansyah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18179

Abstract

Petani muda yang tergabung dalam kelompok tani Orbit Milenial beranggotakan 20 petani muda yang melambangkan semangat dinamis dan progresif kaum muda. Kelompok Tani Orbit Milenial yang dibentuk oleh sekelompok pemuda yang berada di Kecamatan Parigi Selatan, Kabupaten Parigi Moutong, Provinsi Sulawesi Tengah. Kelompok ini merupakan pelaku usahatani cabai. Orbit Milenial memilki kendala lemahnya penyediaan sarana produksi pertanian. Berdasarkan realita tersebut Tim Pengusul Program Kemitraan Masyarakat (PKM) memiliki solusi untuk kendala tersebut dengan penguatan modal melalui penyaluran saprodi berupa bibit unggul, pupuk organik, paranet dan sensor kecil. Dukungan melalui saprodi diikuti dengan Sosialisai dan Pelatihan manajemen usahatani dengan penekanan pada peran petani sebagai pengusaha mandiri yang mampu mengolah usaha dan pelatihan terkait pembukuan kelompok tani tentang perencanaan usaha, pengelolaan aset, hingga pemasaran hasil pertanian agar menajemen poktan lebih tetata. Kata Kunci : Petani Muda, PKM, Usahatani Cabai
Co-Authors Arfanika, Ici Christoporus Dini Rosyada Dizzi Evansyah Max Nur Alam Nurmedika NurT, Fanny Iswarini NurT