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All Journal Center of Economic Students Journal (CSEJ) Kajian Ekonomi dan Akuntansi Terapan
Ananda Putri Nabila
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Economics, Econometrics & Finance Other

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Pemanfaatan QRIS Dalam Donation Based Crowdfunding: Studi Pada Platform kitabisa.com Saputra, Yusril Handardi Saputra; Ananda Putri Nabila; Sentot Imam Wahjono
Center of Economic Students Journal Vol. 8 No. 2 (2025): April-June (2025)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/csej.v8i2.1130

Abstract

Perkembangan teknologi finansial telah mengubah cara Masyarakat termasuk dalam kegiatan berdonasi, dari metode konvensional menjadi lebih praktis dan digital. Salah satu inovasi penting adalah penggunaan QRIS (Quick Response Code Indonesian Standard) sebagai metode pembayaran donasi di platform seperti Kitabisa.com. Penelitian ini menganalisis bagaimana QRIS mendorong efisiensi dan transparansi dalam crowdfunding berbasis donasi di Indonesia. Melalui pendekatan kualitatif-normatif, data diperoleh dari regulasi, dokumen resmi, serta literatur akademik dan media daring. Hasil kajian menunjukkan bahwa QRIS mempermudah akses masyarakat untuk berdonasi, mempercepat transaksi, dan mengurangi biaya. Namun, tantangan seperti keterbatasan infrastruktur digital, rendahnya literasi keuangan, dan kekhawatiran soal keamanan data masih perlu diperhatikan. Meski begitu, penerapan QRIS di Kitabisa.com menunjukkan langkah maju menuju budaya filantropi digital yang lebih inklusif dan terpercaya. Untuk mengoptimalkan manfaatnya, diperlukan edukasi publik yang lebih luas serta kerja sama antara pemerintah, penyedia layanan keuangan, dan penyelenggara platform digital. Dengan demikian, donasi digital dapat menjadi sarana pemberdayaan masyarakat yang adil dan berkelanjutan.
Pemanfaatan TikTok dan Content Marketing Sebagai Strategi Wirausaha Generasi Z dalam Membangun Personal Branding Bisnis Melia Putri; Ananda Putri Nabila; Yulia Novita; Naskah Naskah
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 1 (2025): Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i4.1955

Abstract

The rapid growth of social media has created new opportunities for Generation Z entrepreneurs to build business identity and brand image through digital content. One of the most popular platforms among this generation is TikTok, a short-form video platform characterized by high interactivity and strong viral potential. TikTok is not only used as an entertainment medium but also as a strategic tool for developing business personal branding. However, the utilization of TikTok by Generation Z entrepreneurs has not yet been optimal, particularly in implementing structured and consistent content marketing strategies. This study aims to analyze the use of TikTok and content marketing strategies in building personal branding among Generation Z entrepreneurs. The research employs a descriptive qualitative method with a literature review approach, examining various academic sources, research articles, and relevant reports related to digital marketing and social media. The findings indicate that effective personal branding on TikTok is strongly influenced by the ability to create creative, authentic, informative, and audience-relevant content. In addition, consistency in content uploads and the effective use of TikTok features contribute to increased audience engagement, consumer trust, and business reach. This study is expected to provide insights and practical references for Generation Z entrepreneurs in designing effective and sustainable digital branding strategies in the creative economy era.
Co-Authors Melia Putri Naskah Naskah Saputra, Yusril Handardi Saputra Sentot Imam Wahjono Yulia Novita