Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Mutiara: Jurnal Penelitian dan Karya Ilmiah Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Novan Muhammad Saofi Arkaan
Unknown Affiliation
Religion Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Peningkatan Minat Perusahaan Beriklan di Garbarata: Studi Kasus di Bandar Udara Internasional Minangkabau Padang Novan Muhammad Saofi Arkaan; Rafli Aditya Rahman
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 3 No. 4 (2025): Agustus : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v3i4.2666

Abstract

This study aims to analyze strategies that can increase companies' interest in utilizing advertising media at Minangkabau International Airport's jet bridges, Padang. The jet bridge is a strategic area with significant potential as a promotional medium due to the intensity of direct interaction with airline passengers. However, its utilization has not been optimal. This study used a qualitative descriptive approach with data collection methods consisting of in-depth interviews with airport management and advertising companies, observations of advertising media conditions at the location, and documentation studies related to policies and previous marketing data. The results showed that two main obstacles in attracting advertisers were the lack of information provided to potential clients and the high cost of advertising. Many companies were unaware of the strategic potential of advertising media at the jet bridges or the pricing schemes offered. Therefore, strategies identified as effective included increasing digital promotion through social media and the airport's official website, developing a more flexible pricing scheme according to market segmentation, and strengthening collaboration with local stakeholders such as local governments and business associations. The implications of this study emphasize the importance of professional and adaptive advertising media management. Optimizing advertising on boarding bridges not only has the potential to increase non-aeronautical revenue for the airport, but can also strengthen the region's image as a dynamic destination and support local economic growth.
Analisis Identifikasi Hazard Guna Meningkatkan Aspek Keselamatan di Service Road Bandar Udara I Gusti Ngurah Rai - Bali Novan Muhammad Saofi Arkaan; Ubaedillah Ubaedillah; Rini Sadiatmi
Venus: Jurnal Publikasi Rumpun Ilmu Teknik  Vol. 3 No. 3 (2025): Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/venus.v3i3.1013

Abstract

This study aims to analyze hazard identification in order to improve operational safety aspects in the service road area of I Gusti Ngurah Rai International Airport, Bali. This area is a vital part of the airside that has a high level of activity and complex safety risks, thus requiring special attention to potential hazards that may arise. The research method used is a qualitative descriptive approach, with data collection techniques through direct observation in the field, in-depth interviews with related personnel, and documentation studies relevant to the airport's safety system and operational procedures. The results of the study indicate that there are still significant potential safety risks in the service road area. Some key findings include haphazard parking practices by Ground Support Equipment (GSE), undisciplined behavior of ground handling personnel, and passenger movement in the operational area without adequate officer supervision. These problems are largely caused by weak supervision from the Apron Movement Control (AMC) unit, as well as the low level of understanding and implementation of safety culture among field workers. Through the process of identifying and assessing risks using the Hazard Identification and Risk Assessment (HIRA) approach, researchers succeeded in mapping the severity of risks and developing appropriate mitigation measures, such as regulating GSE parking procedures, improving safety training, and adding supervisory personnel at vulnerable points. It is hoped that the findings of this study can be a basis for consideration for the management of I Gusti Ngurah Rai International Airport, Bali, in formulating policies and strategies for improving operational safety as a whole, especially in implementing a more effective and sustainable Safety Management Sistem (SMS).  
Co-Authors Rafli Aditya Rahman Rini Sadiatmi Ubaedillah Ubaedillah