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All Journal Mutiara: Jurnal Penelitian dan Karya Ilmiah Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan
Rafli Aditya Rahman
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Earth & Planetary Sciences Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Other

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Strategi Peningkatan Minat Perusahaan Beriklan di Garbarata: Studi Kasus di Bandar Udara Internasional Minangkabau Padang Novan Muhammad Saofi Arkaan; Rafli Aditya Rahman
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 3 No. 4 (2025): Agustus : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v3i4.2666

Abstract

This study aims to analyze strategies that can increase companies' interest in utilizing advertising media at Minangkabau International Airport's jet bridges, Padang. The jet bridge is a strategic area with significant potential as a promotional medium due to the intensity of direct interaction with airline passengers. However, its utilization has not been optimal. This study used a qualitative descriptive approach with data collection methods consisting of in-depth interviews with airport management and advertising companies, observations of advertising media conditions at the location, and documentation studies related to policies and previous marketing data. The results showed that two main obstacles in attracting advertisers were the lack of information provided to potential clients and the high cost of advertising. Many companies were unaware of the strategic potential of advertising media at the jet bridges or the pricing schemes offered. Therefore, strategies identified as effective included increasing digital promotion through social media and the airport's official website, developing a more flexible pricing scheme according to market segmentation, and strengthening collaboration with local stakeholders such as local governments and business associations. The implications of this study emphasize the importance of professional and adaptive advertising media management. Optimizing advertising on boarding bridges not only has the potential to increase non-aeronautical revenue for the airport, but can also strengthen the region's image as a dynamic destination and support local economic growth.
Analisis Peran Unit Terminal Inspection Service dalam Pelaksanaan Pengawasan Fasilitas Landside di Bandar Udara Internasional Minangkabau Padang Rafli Aditya Rahman; Sundoro Sundoro; Yenni Arnas
Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan Vol. 3 No. 3 (2025): Agustus : Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/globe.v3i3.1005

Abstract

This study aims to analyze the role of the Terminal Inspection Service (TIS) Unit in supervising landside facilities at Minangkabau International Airport. Landside facilities include passenger terminals, drop-off areas, parking lots, and other public spaces that serve as key interaction points between airport services and users. Effective supervision of these areas is essential to ensure safety, comfort, and order within the airport environment. A qualitative descriptive approach was employed in this research, with data collected through field observations, in-depth interviews with TIS personnel and related stakeholders, as well as documentation analysis of existing regulations and supervision procedures.The findings reveal that the TIS Unit plays a strategic role in maintaining service quality and the security of landside facilities. This role is carried out through regular monitoring activities, early detection of potential disruptions, and the handling of various violations in public areas. However, the implementation of TIS duties still faces several challenges. These include limited personnel, which restricts comprehensive supervision of all areas; slow response from relevant units when operational issues are reported; and low discipline and compliance among service users, which further complicates enforcement efforts.To enhance the effectiveness of supervision, this study proposes several recommendations. These include strengthening inter-unit coordination within the airport, providing ongoing training for TIS personnel to improve competency and responsiveness, and implementing an integrated digital reporting system to streamline reporting and follow-up processes. Such measures are expected to support more optimal and sustainable supervision of landside facilities at the airport.
Co-Authors Novan Muhammad Saofi Arkaan Sundoro Sundoro Yenni Arnas