Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Agus Tamrin Reni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALYZING THE IMPACT OF PERSONALIZATION AND USER EXPERIENCE ON TRUST, SATISFACTION, AND LOYALTY IN TOKOPEDIA USERS Agus Tamrin Reni
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3587

Abstract

This study investigates the impact of personalization and user experience on customer loyalty, with trust, customer satisfaction, and positive perception as mediating variables among Tokopedia users in Indonesia. Grounded in Social Exchange Theory (SET) and the Stimulus–Organism–Response (S-O-R) framework, the research explores how digital stimuli influence internal evaluations and behavioral responses in e-commerce settings. A structured online survey was distributed to Tokopedia users, and after data screening, 165 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3. The measurement model demonstrated acceptable reliability (Cronbach’s Alpha and CR > 0.70), convergent validity (AVE > 0.50), and discriminant validity (HTMT < 0.90). Structural model results show that personalization significantly affects trust (β = 0.347, t = 6.426), satisfaction (β = 0.261, t = 4.424), and perception (β = 0.289, t = 5.352), while user experience positively influences trust (β = 0.366), satisfaction (β = 0.311), and perception (β = 0.298). In turn, trust (β = 0.276) and satisfaction (β = 0.317) positively shape perception, and perception directly drives loyalty (β = 0.331, t = 5.707). All hypotheses (H1–H9) were statistically supported (p < 0.001). The findings validate the integration of SET and S-O-R in explaining loyalty formation in digital commerce. This study contributes to the theoretical discourse on e-commerce behavior and offers practical insights for platform developers to enhance user retention through personalized, trust-based, and satisfaction-driven experiences.
ENVIRONMENTAL ANALYSIS AND ALFAMART BUSINESS STRATEGY Agus Tamrin Reni; Della Jane Wijaya; Verina
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 5 (2023): September
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i5.1097

Abstract

This study aims to determine the condition of the retail business in Indonesia by analysing the environment and business strategy of Alfamart. In this study, using a literature review, Data collection was carried out by means of interviews, direct observation, and documentation. The analytical technique used to analyse Alfamart's business environment and strategy is the analysis of 1) Directional Strategy, 2) Portfolio Strategy, and 3) Parenting Strategy. The results of Alfamart's environmental analysis and business strategy are: 1) directional strategy analysis: Alfamart has succeeded in proving its target achievement with the number of outlets reaching 16,492 by the end of 2021. Alfamart can obtain a wider target audience because online shopping methods are easy and can be accessed anywhere. 2) Strategy Portfolio Analysis: Alfamart Company has the potential to gain market share and enter the stars category when its sales exceed those of its competitors; and 3) Parenting Strategy: implementation of the parent company strategy that has been applied to subsidiaries in terms of corporate funding and the determination of investment and development.
SYSTEMATIC LITERATURE REVIEW: FACTORS AFFECTING PROJECT MANAGEMENT SUCCESS Agus Tamrin Reni; Martinus Tukiran
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 2 (2024): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i2.1499

Abstract

Project management is the main thing that affects the success of projects in various industries. This research aims to analyse the factors that influence the success of project management, the application of influencing factors in project management practices, the impact of the application of information technology, and the adaptation of project management methodologies. The research method applied to overcome this problem is the systematic literature review method. The research results show that factors including communication, leadership, planning, risk management, teamwork, adaptation of project management methodology, and the influence of information technology affect project success. Then the application of information technology and appropriate project management methodologies, such as Agile and Lean, can have a positive impact on project management success. This research is expected to provide guidance and recommendations for practitioners and researchers in the field of project management to achieve greater project success.
Co-Authors Della Jane Wijaya Martinus Tukiran Verina