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Diana Dwi Putri
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN KEPUASAN PELANGGAN MARKETING STRATEGY ANALYSIS IN IMPROVING CUSTOMER SATISFACTION Diana Dwi Putri; Hendra Riofita
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Juni (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Strategi pemasaran adalah strategi yang digunakan oleh perusahaan secara berkesinambungan untuk memenangkan persaingan pasar dalam jangka panjang. Tujuan penulisan jurnal ini adalah agar perusahaan mempunyai strategi produk dalam hal meningkatkan kepuasan pelanggan. Produk merupakan segala sesuatu yang dapat ditawarkan produsen untuk diperhatikan, diminta, dicari, dibeli, dan digunakan atau dikonsumsi pasar sebagai pemenuhan kebutuhan atau keinginan pasar yang bersangkutan. Produk bisa memberikan manfaat tangible maupun intangible yang berpotensi memuaskan pelanggan. Kepuasan pelanggan adalah faktor yang paling penting bagi perkembangan bisnis. Strategi produk akan berdampak pada kepuasan pelanggan. Oleh karena itu, pelanggan yang puas akan melakukan pembelian ulang terhadap suatu produk dan merekomendasikan produk tersebut kepada pelanggan yang lain.
Implementasi Evaluasi Pembelajaran Berbasis Digital di Sekolah Dasar: Studi Multi-Situs: STUDI MULTI-SITUS Diana Dwi Putri; Jeni Pristiawati; Rafifa Fadhlurahmi; Siti Fatihatun Najwa; Alifah Fawwazah; Muhammadi Muhammadi; Ranti Meizatri
Journal Innovation In Education Vol. 3 No. 4 (2025): Desember: Journal Innovation in Education (INOVED)
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/inoved.v3i4.3550

Abstract

This research aims to identify the implementation of digital-based learning evaluation in elementary schools, analyze the types of digital media used, and evaluate its advantages and disadvantages. Observational studies were conducted in seven different elementary schools with diverse characteristics, including public and private, national and international schools. The research method uses a descriptive qualitative approach with passive participatory observation techniques, semi-structured interviews, and documentation. The results show that elementary schools have adopted various digital evaluation platforms such as Google Form, Quizizz, Wordwall, and Learning Management System with varying levels of implementation. The findings revealed that digital evaluation media increases student motivation and participation, speeds up the assessment process, and provides direct feedback. However, there are obstacles in the form of limited technological infrastructure, a gap in the digital literacy of teachers and students, and dependence on the internet network. This research provides recommendations for infrastructure improvement, continuous training for teachers, and the development of a holistic evaluation system that accommodates cognitive, affective, and psychomotor aspects.
Co-Authors Alifah Fawwazah Hendra Riofita Jeni Pristiawati Meizatri, Ranti Muhammadi Muhammadi Rafifa Fadhlurahmi Siti Fatihatun Najwa