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All Journal Eduvest - Journal of Universal Studies Journal of Social Science
Anggiani , Sarfilianty
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Aerospace Engineering Chemistry Computer Science & IT Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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The Effect of Business Level Differentiation, Integrated Level Strategy and Corporate Level Strategy on Competitive Advantage is Mediated by Internal Innovation at Indonesian Army Hospitals Akbar, Akbar; Usman, Bahtiar; Anggiani , Sarfilianty
Journal of Social Science Vol. 6 No. 2 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

This study aims to analyze the influence of business level differentiation strategies (Business Level Strategy Differentiation), Integrated Level Strategy (Integrated Level Strategy), and Corporate Level Strategy (Corporate Level Strategy) on Competitive Advantage in military hospitals. In addition, this study also explores the role of internal innovation as a mediating variable in the relationship between business strategy and competitive advantage. Taking into account the unique challenges faced by TNI AD hospitals, this research contributes to understanding how business strategies can increase competitiveness through internal innovation. This research was carried out quantitatively using a sampling method using the total sampling technique, where the number of samples used was 162 leaders of TNI AD class C hospitals. Data processing was carried out using the Structural Equation Modeling (SEM) method with SmartPLS Ver 4 software to analyze the relationship between exogenous and endogenous variables and test the mediating role of internal innovation in the model. The results of the study show that from several hypotheses tested, business level strategies (Business Level Differentiation) do not have a direct influence on competitive advantage or internal innovation. However, the Integrated Level Strategy and the Corporate Level Strategy have a positive effect on competitive advantage and internal innovation. In addition, internal innovation has been shown to mediate the influence of integration-level strategies on competitive advantage, but it does not mediate the relationship between business-level strategies and corporate-level strategies on competitive advantage. The theoretical implications of this study confirm that an integrated organization-level strategy can improve competitiveness through operational efficiency and innovation. Managerially, these findings indicate that military hospitals need to strengthen their culture of innovation and optimize integration strategies so that internal innovation can contribute more significantly to competitive advantage. The limitation of this study lies in the scope of the sample that only involves TNI AD class C hospitals, so the results cannot necessarily be generalized to hospitals with different levels or ownership. This research has a novelty in applying the concept of corporate strategy in the context of non-profit public service organizations, especially military hospitals. The study also combines three types of business strategies in one integrative model, providing a holistic perspective on how different strategies can complement each other in improving hospital competitiveness.
Adopting a Tourist Perspective and Organizational Behavior to Strategically Improve Tourism Sustainability Saragih , Darwin Raja Unggul; Idris, Panca Purakusuma; Anggiani , Sarfilianty
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1564

Abstract

Tourism is a rapidly expanding global economic sector, contributing significantly to economic growth and social development. However, its expansion also poses challenges such as environmental degradation, socio-cultural disruptions, and economic inequalities. Sustainable tourism, which aims to balance economic, social, and environmental factors, is crucial for ensuring the long-term viability of the industry. This study explores the role of tourist perspectives, organizational behavior, and strategic management in promoting sustainable tourism, using Lake Toba, Indonesia, as a case study. A quantitative approach employing Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used to analyze the relationships between these variables. Findings reveal that tourist perspectives, organizational behavior, and strategic management all significantly impact tourism sustainability. The research provides insights and practical recommendations for tourism destination managers and policymakers to develop strategies that align with sustainability principles, ultimately contributing to the long-term well-being of local communities and the environment.
Co-Authors Akbar Akbar Bahtiar Usman, Bahtiar Idris, Panca Purakusuma Saragih , Darwin Raja Unggul