Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management, Economic, and Accounting
Rossanty , Yossie
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Service Quality and Product Quality on Customer Satisfaction in Shopee Cosmetic E-Commerce Online Sales Januardi Sidauruk; Rossanty , Yossie
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.824

Abstract

This study aims to analyse the effect of service quality and product quality on customer satisfaction in online sales of Shopee e-commerce cosmetics. The method used in this research is a quantitative method with a survey approach through a questionnaire to 100 respondents. The data analysis technique uses multiple linear regression with the help of SPSS. The results showed that service quality and product quality have a positive and significant influence on customer satisfaction. Product quality has a more dominant influence than service quality. The implications of this research provide insight to sellers in e-commerce to improve product quality and service to increase customer satisfaction.
Co-Authors Januardi Sidauruk