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Mawardi, Muhammad Cholid
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Economics, Econometrics & Finance

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Pengaruh Kepercayaan, Rating Pelanggan, dan Ulasan Pelanggan Terhadap Keputusan Pembelian Produk Parfum HMNS Pada E-commerce Shopee (Studi Kasus pada Mahasiswa Universitas Islam Malang) Akbar, M. Ananda Fajar; Mawardi, Muhammad Cholid; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to examine the individual and combined effects of trust, customer ratings, and customer reviews on consumers' purchasing decisions. The research population consists of students from the Islamic University of Malang who have previously purchased HMNS perfume products. A total of 80 respondents were selected as the sample, with the sample size determined using the Hair formula due to the unknown exact population size. This research employs a quantitative approach, and the data were analyzed using SPSS software. The findings indicate that trust, customer ratings, and customer reviews collectively have a significant influence on purchasing decisions. Furthermore, each of these variables also has a partial influence on consumer purchasing behavior. Keywords: Trust, Customer Ratings, Customer Reviews, Purchase Decisions
Pengaruh Brand Equity Dan Brand Engagement Terhadap Brand Loyalty. (Studi Kasus Pada Pelanggan Awesam Store Suhat, Malang) Kurniawan, Alfian Bangkit; Mawardi, Muhammad Cholid; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of brand equity and brand engagement on brand loyalty among customers of Awesam Store Suhat, Malang. The research employed a quantitative approach with an explanatory research design. The sample was determined using purposive sampling, and data were collected through an online questionnaire. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that brand equity has a positive and significant effect on brand loyalty, while brand engagement exerts a significant negative influence. Collectively, both variables are proven to contribute significantly to the formation of customer loyalty. These findings suggest that strengthening brand equity is a more effective strategy for enhancing loyalty, whereas the current approach to brand engagement should be re-evaluated to achieve a more constructive impact. Keywords: Brand Equity, Brand Engagement, Brand Loyalty 
Pengaruh Employer Branding dan E-recruitment terhadap Minat Generasi Z untuk Melamar Pekerjaan di Perusahaan Retail (Studi Pada Perusahaan Retail di Kota Malang) Awanji, Muhammad Rif’an; Mawardi, Muhammad Cholid; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of employer branding and e-recruitment on Generation Z's interest in applying for jobs at retail companies in Malang City. The research is motivated by the rise of digital strategies in the recruitment process and the importance of employer branding in attracting job seekers, particularly from Generation Z.This research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents, consisting of active students and recent graduates in Malang. The analysis technique employed is multiple linear regression using SPSS software.The results of the study show that both employer branding and e-recruitment have a positive and significant effect on Generation Z's job application interest. Partially, e-recruitment has a more dominant influence than employer branding. These findings indicate that effective digital recruitment processes and a strong employer image can increase Generation Z's interest in applying for jobs at retail companies. Keywords  : Employer Branding, E-Recruitment, Job Application Interest, Generation Z, Retail Company 
Co-Authors Akbar, M. Ananda Fajar Awanji, Muhammad Rif’an Kurniawan, Alfian Bangkit Millaningtyas, Restu Saraswati, Ety Satria Putra Utama