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Millaningtyas, Restu
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Analisis Brand Image, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Smartphone Merek Vivo (Studi Kasus pada Konsumen Metteor Cell Kota Batu) Prihartini, Wahyu; Arifin, Rois; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim of analyzing brand image, product quality and price perceptions on purchasing decisions for Vivo brand smartphones (case study of Meteor Cell consumers in Batu City). The population in this study were consumers who made purchases at Meteor Cell outlets, and the sample used used a non-probability sampling method with a purposive sampling technique, namely a sample taking technique with certain considerations. The sample collection technique used a quantitative method in the form of distributing questionnaires to 75 respondents. The data analysis method uses multiple linear regression analysis, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, hypothesis test and coefficient of determination using the SPSS application. Based on the research results, it is known that brand image, product quality and price perception simultaneously have a positive and significant effect on purchasing decisions. Partially, brand image has a positive and significant influence on purchasing decisions, product quality has a positive and significant influence on purchasing decisions, and price perception has a positive and significant influence on purchasing decisions for purchasing Vivo brand smartphones. Keywords: Brand Image, Product Quality, Price Perception, Purchasing Decisions
Pengaruh Brand Image, Store Atmosphere, Online Customer Review Terhadap Keputusan Pembelian (Studi Pada Rena Factory Outlet Kab. Tuban) Irawan, Alfina Zahra; Djaelani, Abdul Kodir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Rena Factory Outlet is one of the shopping centers in Tuban Regency which has complete facilities in a modern style. This is what makes researchers want to observe these problems, As a result, the purpose of this study was to determine how the brand image, store atmosphere, online customer reviews on customer purchasing decisions for Rena Factory Outlet Kab. Tuban. This study uses quantitative methods using non-probability sampling techniques because the population is unknown and in determining the sample for research, purposive sampling techniques are used using the Malhotra formula by taking a sample of 80 consumers who have visited and bought at Rena Factory Outlet by distributing questionnaires using google form through social media. The analysis method uses the SPSS version 25.0 application. The results of the Rena Factory Outlet study show that brand image, store atmosphere, online customer reviews tested simultaneously have significant results and influence purchasing decisions. Partially, the variables of brand image and store atmosphere have has a positive and significant effect on consumer purchasing decisions, however, the online customer review factor has a positive but insignificant effect on purchasing decisions. Keywords: Brand Image, Store Atmosphere, Online Customer Review.
Pengaruh Daya Tarik Iklan dan Potongan Harga Terhadap Keputusan Pembelian di Shopee pada Mahasiswa Prodi Manajemen Universitas Islam Malang Angkatan 2020 Aziz, Achmad Ridwan Abdul; Priyono, Achmad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Shopee has a promotional strategy by placing advertisements in various online media and providing lots of promotional discounts on various products. The aim of this research is to analyze the partial and simultaneous influence of advertising attractiveness and price discounts on purchasing decisions among Management Study Program students who use Shopee at the Islamic University of Malang. The research method used was a quantitative survey. Sampling used a non-probability sampling method with a purposive sampling technique of 82 respondents. Data were analyzed using multiple linear regression analysis. The results of this research show that simultaneously the attractiveness of advertising and price discounts have a significant effect on purchasing decisions among Management study program students at the Islamic University of Malang, class of 2020. Partially, the attractiveness of advertising has a significant effect on purchasing decisions for Management study program students at the Islamic University of Malang, Class of 2020. Partially. Price discounts have a significant influence on the purchasing decisions of Management study program students at the Islamic University of Malang class of 2020. Keywords: Purchase Decisions, Advertising Attractiveness, Price Discounts, Shopee
Pengaruh E-service Quality, E-trust Dan E-wom Terhadap Keputusan Pembelian Pada Onlineshop (Studi Pada Pengguna Onlineshop di Kota Malang) Ifah, Nadrian; Djaelani, Abdul Kodir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This exploration means to decide the impact of E-service quality, E-trust and E-wom on purchasing decisions in onlineshops. (investigation of onlineshop clients in Malang City) This examination technique utilizes quantitative strategies. The populace involved was online shop clients in the city of Malang and gotten 70 respondents utilizing purposive testing methods with rules set by the analyst. The information assortment strategy is by utilizing on the web and disconnected surveys. The information examination procedure utilized is different straight relapse investigation with the IBM SPSS Statictic 26 program. The consequences of this exploration show that E-service quality, E-trust and E-wom at the same time impact purchasing decisions. To some degree, E-service quality has no impact on purchasing decisions, E-trust to some extent impacts purchasing decisions. E-wom to some degree impacts purchasing decisions. Keywords: Purchasing Decisions, E-service Quality, E-trust, E-wom
Pengaruh E-Wom, Variety Seeking, Dan Kualitas Produk Terhadap Brand Swiching Mahasiswi Universitas Islam Malang Yang Berpindah Merek Ke Wardah Guci, Aji Rokhmad; Rachma, N.; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), Variety Seeking, and Product Quality on Brand Switching behavior among female students of Universitas Islam Malang who switched to Wardah cosmetic products. This research employs a quantitative explanatory research method. Data collection was carried out through questionnaires distributed to 80 female students of Universitas Islam Malang who use Wardah products. The sampling technique used is purposive sampling. Data analysis shows that E-WOM, Variety Seeking, and Product Quality simultaneously contribute 79% to Brand Switching, while the remaining 21% is influenced by other variables not included in this research model.The research results indicate that E-WOM, Variety Seeking, and Product Quality significantly influence Brand Switching among Wardah cosmetic users. Individually, each variable also significantly affects consumers' decisions to switch to Wardah products. These conclusions provide important insights for Wardah's marketing strategy in retaining and attracting new consumers. Keywords : Electronic Word of Mouth, Variety Seeking, Product Quality, Brand Switching, Wardah, Universitas Islam Malang.
Pengaruh Digital Marketing, Word Of Mouth Dan Product Quality Terhadap Brand Awareness Produk Distro (Studi Pada Pelanggan Produk Distro Davi Mbois Store Malang) Yoherga, Galang; Slamet, Afi Rachmat; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Social media functions as a medium for communication and socialization but can also be utilized for various purposes. This study aims to analyze the impact of digital marketing, word of mouth, and product quality on brand awareness of the Davi Mbois Store Malang's products. The sampling technique used was random sampling with a Likert scale, resulting in 100 respondents. Data collection was carried out through surveys using questionnaires.The results show that digital marketing, word of mouth, and product quality simultaneously (F) significantly impact brand awareness. Partially, the variables of digital marketing (X1) and product quality (X3) have a significant effect on brand awareness (Y), while word of mouth (X2) does not have a significant partial effect (t). The simultaneous test results indicate that variations or changes in brand awareness can be explained by digital marketing, word of mouth, and product quality. The partial test results show that digital marketing and product quality significantly affect brand awareness, while word of mouth does not significantly affect brand awareness. Keywords: Digital Marketing, Word of Mouth, Product Quality and Brand Awareness
Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Minat Beli Pelanggan Produk Camille Beauty (Studi Pada Pelanggan Produk Camille Beauty Di Kota Malang) Abdila, Selvy Aulia Putri; Salim, Muhammad Agus; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study to examine the effect of prices, product quality, and brand image simultaneously or partially on the buying interest of Camille Beauty product customers. The type of research is explanatory research and uses quantitative approach methods. The sampling technique used is non-probability sampling with a sampling method using purposive sampling technique. The population size in this study used primary data sources as well as data collection method used is a multiple linier regression model using SPSS version 25 data processing application. The sample used in this study show that (1) prices variables, product quality, and brand image have a significant effect simultaneously on the buying interest of Camille Beauty customers in Malang City (2) prices variables do not have a partially significant effect on the buying interest of Camille Beauty customers in Malang City (3) product quality variables have a partially significant effect on the buying interest of Camille Beauty customers in Malang City (4) image variable the brand has a partially significant effect on the buying of Camille Beauty customers in Malang City. Keywords: Price, Product Quality, and Brand Image
Pengaruh Penetapan Harga Dan Kualitas Pelayanan PT. Ciomas Adisatwa Terhadap Kepuasan Mitra Kerja Di Kecamatan Tongas Kabupaten Probolinggo Rizki, Miftahur; Farida, Eka; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the effect of pricing and service quality on the satisfaction of PT Ciomas Adisatwa partners in Tongas sub-district, Probolinggo regency. The type of research used is quantitative research. The population in the study were work partners who joined PT. Ciomas Adisatwa, Tongas District Probolinggo Regency for the period from August 2023 to December 2023. The approach method used is purposive sampling with the distribution of questionnaires to 33 respondents. Data processing using SPSS analysis mats. In the results of this study, it can be concluded that pricing and service quality simultaneously affect the satisfaction of PT Ciomas Adisatwa partners in Tongas sub-district, Probolinggo regency. Keywords: Service Quality, Pricing, Work Partner Satisfaction.
Peningkatan Kualitas Pembelajaran Manajemen Sumber Daya Manusia Melalui Magang Perusahaan (Studi Kasus Pada Mahasiswa Manajemen Yang Sudah Mengikuti Praktik Magang Universitas Islam Malang) Fahrezi, Muhammad Ilham; Pardiman, Pardiman; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the description and model of improving the quality of human resource management learning through company internships for management students at the economics and business faculty. Using the phenomonological method, this research focuses on descriptive research with a qualitative approach. There were 4 research informants determined by those who were directly involved in the activities to be researched. Data collection methods were carried out by interviews and documentation. The analysis flow uses an interactive analysis model with techniques used in the analysis including data collection, data reduction, data presentation and drawing conclusions. The results of the research show that overall it can be concluded that there are 3 divisions, namely for students, study programs and companies. For students: increasing work readiness and the importance of internship experience, developing professional competencies and honing skills, establishing professional networks. For study programs: collaboration with industry, improving the quality of graduates, the importance of assessment systems and achievements in internships. For companies: recruitment of potential talent, increasing productivity, building reputation and benefits for the company.  Keywords: Quality Of Learning, Human Resource Management, Company Internships
Pengaruh Daya Tarik Wisata, Aksesbilitas, Harga Dan Fasilitas Terhadap Minat Berkunjung Wisatawan Di Objek Wisata Pantai Bowele Kabupaten Malang Harganes, Genta Dera; Khalikussabir, Khalikussabir; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the influence of tourist attractions, accessibility, price, and facilities on the decision to visit the Bowele beach tourist attraction in Malang Regency. The research method used is quantitative with an explanatory research approach. Data was collected through surveys using valid and reliable research instruments. Data analysis was carried out using statistical techniques to test the hypothesis proposed.The results of this study show that Tourist Attraction, Accessibility, Price, and Facilities simultaneously affect the Interest of Tourists Visiting Bowele Beach. And it partially shows that Tourist Attraction and Price have a significant positive effect, while Accessibility and Facilities do not have a significant negative effect. Keywords: Tourist Attractions, Accessibility, Prices, Facilities, Interest in Visiting
Co-Authors Abdila, Selvy Aulia Putri Abdul Kodir Djaelani Achmad Agus Priyono Afi Rachmat Slamet Anik Malikah Aulia, Nurul Aziz, Achmad Ridwan Abdul Enjelita, Yayang Fahrezi, Muhammad Ilham Farida, Eka Ferdinand, Alang Ade Guci, Aji Rokhmad Harganes, Genta Dera Hartanto, Widya Miranda Putri Hermawan, Anugerah Ifah, Nadrian Irawan, Alfina Zahra Islamiyah, Haiza Isnaini, Eka Hikmatul Fajar Khalikussabir, Khalikussabir Kristaliano, Indira Kurniawan, Alfian Bangkit M. Agus Salim Al Fathoni Mawardi, Muhammad Cholid Mursalina Mursalina Noor Shodiq Askandar Novita Sari Nur Hidayati Oktaviani, Alycia Rahma Pardiman Pardiman Prameswari, Levi Andini Cantika Pratama, Dimas Raka Setya Prihartini, Wahyu Rachma, N Rachma, N. Rizki, Miftahur Rois Arifin Ronny Malavia Mardani Rozacky, Gilang Ahmad Nur Sa’diyah, Chalimatus Sholeh, Abdurrahman Siti Asiyah Taqiyyah, Farah Maulidah Yoherga, Galang