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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Abdimas Peradaban
Afiany, Fitri Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementation of the SERVQUAL Method in Service Quality to Increase Student Satisfaction and Loyalty in Tutoring Damaianti, Indri; Devi, Wiara Sanchia Grafita Ryana; Afiany, Fitri Dewi; Salam, Fenny Noor; Nurrahmi, Rifni
Jurnal Abdimas Peradaban Vol. 3 No. 1 (2022): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/kjn9jn04

Abstract

The rapid development in the industrial world causes the importance of a company to provide good service to its customers so that customers will feel satisfied and become loyal to the company. This also applies to companies engaged in tutoring services. Improving service quality can be implemented by implementing the SERVQUAL method to increase satisfaction and loyalty for tutoring students. This research will use qualitative methods with data from previous studies. The research concludes how the implementation of the SERVQUAL method in the service delivery process produces satisfaction for customers or students. This customer satisfaction will then continue to be maintained, leading to loyalty, and customers will not go to other competitors.
STRATEGI CONTENT MARKETING UNTUK MENINGKATKAN BRAND RECOGNITION UMKM KULINER STUDI KASUS PADA NASI TELOR MA EDJA BANDUNG Ravitilova, Ravitilova; Afiany, Fitri Dewi; Audria, Hazkia Rifany
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3192

Abstract

Introduction: Culinary micro, small, and medium enterprises (MSMEs) often encounter major obstacles in establishing brand recognition, especially within highly competitive digital ecosystems. Nasi Telor Ma Edja, a home-based culinary venture in Bandung, exemplifies these challenges. The growing dominance of social media as a marketing tool necessitates strategic and adaptive approaches. This study aims to improve brand recognition for Nasi Telor Ma Edja by applying a content-driven digital marketing strategy on Instagram, a platform that has proven effective for micro-brands seeking greater exposure and audience engagement. Methods: This study adopted a case study approach conducted over a three-month campaign period. The strategic framework focused on aligning Instagram content with the brand’s core identity. Key activities included scheduled visual content posting, the use of unique promotional copywriting, consistent visual branding, and the deployment of paid advertising features. The campaign's effectiveness was evaluated through social media analytics, including follower growth, account reach, impressions, and engagement rate metrics. Results: The implementation of the content marketing strategy led to substantial improvements in all key performance indicators. Follower counts increased, the brand's content reached a wider audience, and both impressions and engagement rate demonstrated consistent upward trends. Notably, the engagement rate exceeded industry benchmarks for micro Instagram accounts. These outcomes highlight the effectiveness of targeted, consistent content strategies in building brand recall and fostering digital consumer engagement, especially within the MSME sector
Co-Authors Audria, Hazkia Rifany Damaianti, Indri Devi, Wiara Sanchia Grafita Ryana Nurrahmi, Rifni Ravitilova, Ravitilova Salam, Fenny Noor