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All Journal WIDYABHAKTI Jurnal Ilmiah Populer Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Luh Gede Cahya Maykernia Pratiwi
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Diversifikasi Media Pemasaran Digital UMKM EZ Techno Bali Gede Herdian Setiawan; I Made Budi Adnyana; Luh Gede Cahya Maykernia Pratiwi; Reihan Arista Valerian; Vivi Rosianti
WIDYABHAKTI Jurnal Ilmiah Populer Vol. 7 No. 3 (2025): Juli
Publisher : Direktorat Penelitian, Pengabdian Masyarakat, dan HKI Institut Teknologi dan Bisnis STIKOM Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30864/widyabhakti.v7i3.861

Abstract

Program Kemitraan Masyarakat (PKM) ini dirancang untuk mendukung pengembangan EZ Techno Bali, sebuah bisnis layanan instalasi CCTV dan teknologi informasi di Bali, dalam meningkatkan performa usahanya. Saat ini, mitra mengalami kendala dalam hal pemasaran digital dan pengelolaan bisnis. Mitra masih memanfaatkan platform pemasaran secara digital melalui media sosial seperti Instagram dan Facebook. Melalui program PKM ini, ditawarkan solusi berupa pengembangan platform pemasaran digital yang lebih optimal. Media pemasaran baru dirancang dalam bentuk website dengan domain www.ezcctvbali.com, yang berfungsi sebagai sarana pemasaran baru guna memperluas jangkauan promosi dan menarik lebih banyak pelanggan. Tim PKM telah melakukan penilaian tingkat kemudahan penggunaan situs web tersebut dengan pengujian UI/UX menggunakan metode System Usability Scale (SUS) yang melibatkan 30 responden, menghasilkan skor rata-rata sebesar 75,6 yang masuk dalam kategori Grade B (baik). Program ini membantu EZ Techno Bali memperluas pangsa pasar, memanfaatkan sumber daya secara lebih efisien, dan berkembang menjadi usaha yang lebih kompetitif.
Optimalisasi Keberdayaan Kelompok Pengerajin Bambu Khas Bangli dengan Penerapan Teknologi Inovasi Pemasaran dan Keuangan : Pengabdian Nyoman Ayu Nila Dewi; I Ketut Widhi Adnyana; I Gusti Agung Vony Purnama; Luh Gede Cahya Maykernia Pratiwi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.518

Abstract

The beauty of Balinese artisans' handicrafts has long been known and sought after by local and foreign tourists. One of the handicraft products that has high cultural and economic value is keben, which is made of bamboo. However, keben craftsmen in Kayubihi Village, Bangli Regency, face various challenges such as limited access to technology, lack of marketing understanding, and low managerial skills. This community service activity aims to provide training and mentoring to keben craftsmen so that they can develop technical skills, understand effective marketing strategies, and improve business management. In addition, this activity also aims to raise awareness of the importance of preserving traditional crafts as part of cultural identity. Thus, it is hoped that craftsmen can increase their income and be ready to face the global era and international marketing. The results of the implementation of this community service activity are the achievement of 100% output for the e-commerce system, the Kayubihi Village web profile system, and the craftsmen's smart financial system. English language training has been carried out. So it can be concluded that the implementation of this community service activity has been achieved in accordance with the proposed target.
Co-Authors Adnyana, I Ketut Widhi Gede Herdian Setiawan I Gusti Agung Vony Purnama I Made Budi Adnyana Nyoman Ayu Nila Dewi Reihan Arista Valerian Vivi Rosianti