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All Journal SEGMEN Jurnal Manajemen dan Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Revitalisasi : Jurnal Ilmu Manajemen Jurnal Ekuivalensi International Journal of Multidisciplinary: Applied Business and Education Research Jurnal Pengabdian Masyarakat Bhinneka Science and Technology: Jurnal Pengabdian Masyarakat SENMEA JIMEKA
Novaliana, Ika
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Skincare Skintific Novaliana, Ika; Mahendra, Prasetya Tri; Respatiningtias, Dyah Suswanti; Noviliana, Verninda
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6324

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian produk skincare Skintific di kalangan mahasiswa STIE Nganjuk. Faktor-faktor yang diperiksa meliputi pemasaran media sosial, duta merek, dan harga. Metode penelitian kuantitatif digunakan, dengan data yang dikumpulkan melalui kuesioner. Populasi penelitian terdiri dari 223 mahasiswa, dari mana sampel 69 dipilih menggunakan teknik pengambilan sampel probabilitas. Hasilnya menunjukkan bahwa ketiga faktor tersebut secara signifikan memengaruhi keputusan pembelian. Pemasaran media sosial memiliki dampak penting melalui konten yang menarik dan interaktif, sementara duta merek memainkan peran penting dalam membangun citra positif dan membangun kepercayaan pada produk. Selain itu, harga terbukti menjadi faktor penting, dengan harga yang kompetitif dan keselarasan dengan kualitas produk menjadi pertimbangan utama bagi konsumen. Studi ini menyimpulkan bahwa pemasaran media sosial, duta merek, dan harga secara kolektif dan individu mempengaruhi keputusan pembelian produk perawatan kulit Skintific di kalangan mahasiswa STIE Nganjuk. Implikasi dari penelitian ini menyoroti pentingnya perusahaan untuk meningkatkan strategi pemasaran media sosial, memilih duta merek yang sesuai, dan menetapkan harga yang kompetitif untuk meningkatkan daya tarik produk di kalangan mahasiswa.
Pengaruh Literasi Investasi dan Teknologi Terhadap Keputusan Investasi Tri Mahendra, Prasetya; Novaliana, Ika; Suwandi
JURNAL EKUIVALENSI Vol. 10 No. 2 (2024): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/h9hbfp93

Abstract

Technological advances have created a modern era characterized by economic growth, social mobility, and cultural expansion. Thanks to technology, many market players or companies utilize it as a means of channeling their business goals and securities companies also create investment applications. With the availability of the internet, information about the advantages and disadvantages of investment is increasingly easy to obtain. The purpose of this study was to examine the effect of technology and investment knowledge on student investment decisions. The population and samples used are students of Sekolah Tinggi Ilmu Ekonomi (STIE) Nganjuk who have carried out investment activities at the Indonesia Stock Exchange Investment Gallery. Data collection was carried out by distributing questionnaires using Likert scale measurements. The data testing techniques used are validity test and reliability test, r-square test, and hypothesis testing using SmartPLS 3.2.4 software. The results showed that investment literacy has a positive and significant effect on investment decisions, while technology has a negative effect on investment decisions. The better the investment literacy of students in the capital market, the more it will affect the decision to invest.
Analysis of Price Factors and Business Competition in The Covid-19 Pandemic NN Efforts to Increase Sales Volume Novaliana, Ika; Mahendra, Prasetya Tri
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 4 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.04.31

Abstract

The aims of this study are: (1) To find out and prove the effect of price during the covid-19 pandemic on sales volume, (2) To find out and prove the effect of business competition during the COVID-19 pandemic on sales volume, (3) To find out and prove Simultaneous effect of price and business competition during the COVID-19 pandemic on sales volume. Data analysis was carried out by quantitative descriptive analysis with a sample size of 80 people who stated that the study had a population of 100. The results showed that: (1) Based on the t-test, the tcount value was 4.432 while the ttable value was 1.990. It is proven that there is a positive and significant effect between price and sales volume, (2) Based on the t-test, the t-value is 3.893 while the t-table value is 1.990. It can be interpreted that the business competition variable partially has a positive and significant effect. The contribution of price and business competition to sales volume is 33.4%.
Edukasi Manajemen Keuangan Dasar bagi Pelaku UMKM di Desa Mungkung, Kecamatan Loceret, Nganjuk, Jawa Timur Mahendra, Prasetya Tri; Novaliana, Ika; Suwandi; Rahayu, Dwi Puji; Arintowati , Dyan
Science and Technology: Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): September
Publisher : CV. Science Tech Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69930/scitec.v2i3.415

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman manajemen keuangan dasar bagi pelaku UMKM pentol dan siomay di Desa Mungkung, Kecamatan Loceret, Nganjuk. Permasalahan utama yang dihadapi pelaku usaha adalah kurangnya keterampilan dalam pencatatan keuangan sederhana, sehingga sering terjadi pencampuran antara keuangan pribadi dan usaha. Metode pelaksanaan meliputi pelatihan interaktif, simulasi pencatatan keuangan, dan pendampingan penggunaan aplikasi pembukuan sederhana. Hasil menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta dalam mengelola keuangan usaha, seperti mampu melakukan pencatatan pemasukan dan pengeluaran harian serta mulai memisahkan keuangan pribadi dan usaha. Disimpulkan bahwa edukasi manajemen keuangan dasar sangat membantu pelaku UMKM dalam mengelola usaha secara lebih terstruktur. Disarankan agar pendampingan dilakukan secara berkelanjutan untuk memastikan penerapan manajemen keuangan yang konsisten dan optimal.
Pendampingan Pelatihan Keterampilan Pembuatan Batik dan Ecoprint di Kecamatan Gondang Kabupaten Nganjuk Novaliana, Ika; Mahendra, Prasetya Tri; Suwandi, Suwandi; Enjelina, Nadia Mita Putri; Milasari, Vika Sintya
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.626

Abstract

Kegiatan pendampingan pelatihan keterampilan pembuatan batik dan ecoprint di Kecamatan Gondang Kabupaten Nganjuk bertujuan untuk meningkatkan keterampilan masyarakat dalam menghasilkan produk kreatif bernilai jual serta mendorong kemandirian ekonomi lokal. Pelatihan ini juga bertujuan menumbuhkan semangat kewirausahaan melalui pemanfaatan potensi sumber daya alam sekitar sebagai bahan dasar pembuatan batik dan ecoprint. Metode yang digunakan dalam kegiatan ini adalah pelatihan partisipatif melalui praktik langsung, pendampingan teknis, dan bimbingan kewirausahaan. Peserta memperoleh pengetahuan tentang konsep dasar batik dan ecoprint, proses pembuatan, serta strategi pemasaran produk. Tim pelaksana melibatkan dosen, mahasiswa, dan narasumber ahli untuk memastikan proses pembelajaran berlangsung efektif dan aplikatif. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam membuat batik dan ecoprint secara mandiri. Selain itu, pelatihan ini mendorong lahirnya wirausaha baru di bidang kerajinan kain, yang diharapkan dapat menjadi alternatif peningkatan pendapatan masyarakat setempat.
ECONOMIC GROWTH, REGIONAL STUDY IN SOUTHEAST ASIA DIGITAL MARKETING SECTOR Mahendra, Prasetya Tri; Novaliana, Ika
SEGMEN: Jurnal Manajemen dan Bisnis Vol 21, No 2 (2025): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v21i2.9148

Abstract

This study aims to analyze the impact of the digital marketing sector on economic growth in the Southeast Asian region by using key indicators: broadband penetration and the number of people in the productive age group. These two variables are used to represent technological readiness and workforce capacity as drivers of digital-based economic growth.The research employs a quantitative approach with secondary data from ten Southeast Asian countries (Indonesia, Malaysia, Singapore, Thailand, the Philippines, Brunei Darussalam, Cambodia, Vietnam, Laos, and Myanmar) covering the period from 2019 to 2023. The analysis technique used is panel data regression with the Random Effect Model (REM) approach and assumption testing using the OLS method. The results show that the broadband variable has a positive and significant effect on economic growth, with a coefficient of 0.981 and a significance level of 0.000. This indicates that high-speed internet access is a crucial catalyst for the growth of the digital sector and economic activities in the region. The variable representing the productive agepopulation does not show a significant impact on economic growth, suggesting that the quantity of labor does not necessarily guarantee increased economic output unless accompanied by improvements in productivity and human capital quality.Keywords: Economic growth; digital marketing; Southeast Asia
ANALISIS CURRENT RATIO DAN NET PROFIT MARGIN TERHADAP HARGA SAHAM PADA PERUSAHAAN JASA GROSIR DI BEI Novaliana, Ika; Dekrijanti, Indra; Mahendra, Prasetya Tri; Kinasih, Aprilia Wulan
Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi Vol 8, No 4 (2023): November 2023
Publisher : Accounting Departement Economics and Business Faculty Syiah Kuala University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeka.v8i4.28209

Abstract

This study aims to determine the effect of the current ratio and net profit margin on stock prices carried out by large trading sub-sector service companies (wholesalers) listed on the Indonesia Stock Exchange. The population of this study is large trade (wholesale) sub-sector service companies listed on the IDX in 2021-2022. Forty companies were determined as samples based on the purposive sampling method. This quantitative study used secondary data and multiple regression analysis to analyze the data. The results of this study revealed the current ratio has a negative and significant effect on stock price and net profit margin has a positive and significant effect on stock price. Current ratio and net profit margin simultaneously affect stock price. The current ratio negatively affects stock price, while net profit margin positively affects stock price.
Penerapan program galeri investasi bursa efek indonesia dalam menunjang kemandirian mahasiswa Mahendra, Prasetya Tri; Novaliana, Ika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 1 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.792 KB) | DOI: 10.29407/nusamba.v5i1.14193

Abstract

This study aims to analyze the Indonesia Stock Exchange Investment Gallery program in supporting student independence his study uses a quantitative approach and the type of True-Experimental Design-posttest Only Control Design, in the sense that researchers can control all variables that influence the course of the experiment, through data collection techniques with observation, questionnaires, validity tests, and confidence tests. The results showed that through a program carried out at the Indonesia Stock Exchange Investment Gallery at STIE Nganjuk, it could increase students' independence in trading shares in the capital market.
PENGARUH PROMOSI MEDIA SOSIAL DAN HARGA PADA KEPUASAN KONSUMEN DI MERDEKA CAFE NGANJUK Novaliana, Ika
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Promotion through social media are carried out by companies to introduce products to consumers, besides that’s companies must consider price because it will affect consumers in making purchases which can determine consumer satisfaction. The purpose of this study was to determine the effect of social media promotion and price on consumer satisfaction at Merdeka Cafe Nganjuk. This study uses quantitative methods with a sample of 80 respondents. Collecting data through observation, interviews and questionnaires. The data analysis technique used was multiple linier regression analysis. The results showed that partially social media promotion had an effect on consumer satisfaction and price had an effect consumer satisfaction, while simultaneously social media promotion and price had an effect on consumer satisfaction.
The Role of Cooperatives in Encouraging The Implementation of A Green Economy in The Agricultural Sector Based on Local Wisdom in Nganjuk Regency Mahendra, Prasetya Tri; Bawono, Muhammad; Rahayu, Dwi Puji; Novaliana, Ika
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1268

Abstract

Sustainable agriculture based on a green economy is an urgent need to address the challenges of the climate crisis, land degradation, and farmers' high dependence on chemical inputs. Nganjuk Regency, as an agricultural region, has significant potential to develop environmentally friendly agriculture through the implementation of a green economy. However, adoption of these practices remains limited due to limited access to information, funding, and institutional arrangements. Cooperatives, as people-based economic institutions, play a strategic role in driving this transformation by providing access to financing, training, and facilitating sustainable supply chains. This research aims to analyze the role of cooperatives in promoting the implementation of green economy principles in the agricultural sector, by emphasizing local wisdom as a cultural value embedded in traditional agricultural practices. This study is crucial for strengthening local institutions and addressing the challenges of sustainable development in the agricultural sector. The targeted outputs of this research include publication in accredited national journals and other additional outputs (IPR, international proceedings, and textbooks) as well as providing policy recommendations for local governments in supporting the strengthening of the green economy in Nganjuk Regency. Thus, this research contributes to encouraging sustainable economic growth based on resource efficiency and environmental sustainability.
Co-Authors Arintowati , Dyan Bawono, Muhammad DEKRIJANTI, INDRA Dwi Puji Rahayu, Dwi Puji Enjelina, Nadia Mita Putri Kinasih, Aprilia Wulan Mahendra, Prasetya Tri Milasari, Vika Sintya Noviliana, Verninda Respatiningtias, Dyah Suswanti Suwandi Suwandi Suwandi Tri Mahendra, Prasetya