<![CDATA[This research aims to develop and test the effectiveness of animated video media in improving early reading skills among first-grade elementary school students. The background of this research is based on the minimal use of engaging learning media, especially animation-based media, which affects students' low interest and reading abilities. The research uses the Research and Development (R&D) method with a mixed methods approach that combines qualitative and quantitative. The ADDIE model (Analysis, Design, Development, Implementation, Evaluation) was chosen to ensure that product development proceeds systematically and structured. The research subjects were 30 first-grade students from SDN Madiun Lor. The validation results show that the animation media received a score of 83.3% from media experts (very good category) and underwent revisions based on input from subject matter experts. The effectiveness test was conducted through pretest and posttest, which showed a 19% improvement in learning outcomes, indicating that the developed media is effective in enhancing early reading skills, particularly in the aspects of letter recognition, pronunciation, comprehension, and students' reading interest. Additionally, observations and interviews indicate that students are more enthusiastic and confident in learning using this media. This animation media is deemed suitable for implementation in early reading instruction in elementary schools. This study concludes that the development of animated video media can significantly improve the quality of early reading instruction and make a tangible contribution to the development of innovative learning media at the elementary education level.]]>
