Claim Missing Document
Check
Articles

Found 2 Documents
Search

Impact of Social Media Marketing, Brand Image, And Trust On Purchase Intention Customer Eiger In Labuhanbatu Hansyah, Praida; Amin, Mhd.; Aprilia, Mutya; Syahputra, Aril Ananda; Hanif, Khairil
Jurnal Manajemen Akuntansi (JUMSI) Vol 5, No 3: 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v5i3.7796

Abstract

This study aims to analyze the influence of social media marketing, brand image, and trust on the purchase intention of Eiger customers in Labuhanbatu. A quantitative approach using a survey method was employed, with data collected through questionnaires distributed to 100 respondents who are Eiger consumers. Data were analyzed using multiple linear regression analysis. The results show that all three independent variables social media marketing, brand image, and trust have a significant partial and simultaneous influence on purchase intention. The regression coefficients are 0.245 for social media marketing, 0.181 for brand image, and 0.242 for trust, with significance values below 0.05. The R Square value of 0.410 indicates that the model explains 41% of the variation in purchase intention. These findings suggest that in the context of local retail marketing, integrating social media strategies, strengthening brand image, and building consumer trust are essential for increasing purchase intention.
PENINGKATAN PEMAHAMAN DAN MINAT GENERASI MUDA SERHADAP AL-QUR’AN MELALUI PENYULUHAN AGAMA BERBASIS MUSABAQAH TILAWATIL QUR’AN (MTQ) PADA SANTRI DI LABUHAN BILIK Hansyah, Praida; Amin, Mhd.; Hanif, Khairil; Rafika, Mulya; Harahap, Syaiful Zuhri; Sari, Kurnia Tika
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i2.7797

Abstract

AbstractThis community service activity aims to enhance young people's understanding and interest in the Qur'an through a religious outreach approach based on the Musabaqah Tilawatil Qur'an (MTQ) in Labuhanbatu Regency. The background of this program stems from the declining interest in learning the Qur'an due to the influence of digital technology, the lack of non-formal religious education, and minimal community involvement in promoting Qur’anic values. The implementation methods include religious counseling, tilawah training, MTQ simulation, and both quantitative and qualitative evaluations. The results show that participant attendance reached 120%, with a significant improvement in Qur’anic reading skills and understanding. In addition, two Qur’anic learning groups were established, and the service team was invited to serve as judges at the sub-district level MTQ. This program successfully fostered synergy between higher education institutions, local communities, and religious bodies in collaboratively nurturing a Qur’anic generation in a sustainable manner.Keywords: Musabaqah Tilawatil Qur’an, community service, youth, religious counseling, Qur’an. AbstrakKegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan minat generasi muda terhadap Al-Qur’an melalui pendekatan penyuluhan agama yang berbasis Musabaqah Tilawatil Qur’an (MTQ) di Kabupaten Labuhanbatu. Kegiatan ini dilatarbelakangi oleh menurunnya minat belajar Al-Qur’an akibat pengaruh teknologi informasi, lemahnya pembinaan nonformal, dan kurangnya keterlibatan masyarakat dalam penguatan nilai-nilai Qur’ani. Metode pelaksanaan dilakukan melalui penyuluhan, pelatihan tilawah, dan simulasi MTQ, serta evaluasi hasil secara kuantitatif dan kualitatif. Hasil menunjukkan partisipasi peserta mencapai 120%, dengan peningkatan pemahaman dan keterampilan tilawah yang signifikan. Selain itu, terbentuk dua kelompok belajar Al-Qur’an dan tim pengabdian turut diundang menjadi dewan juri MTQ tingkat kecamatan. Kegiatan ini dinilai berhasil menciptakan sinergi antara perguruan tinggi, masyarakat, dan lembaga keagamaan dalam membina generasi Qur’ani secara kolaboratif dan berkelanjutan.Kata Kunci: Musabaqah Tilawatil Qur’an, pengabdian masyarakat, generasi muda, penyuluhan agama, Al-Qur’an.