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All Journal Journal of Artificial Intelligence and Digital Business Jurnal Medika: Medika
Setiawan , Zunan
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Computer Science & IT Dentistry Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Medicine & Pharmacology Nursing Public Health

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Training in Making Tempeh in Character Molds to Increase Elementary School Students' Interest in Consuming Tempeh As’ad , Ihwana; Martriwati; Nugraha, Satriya; Muljo , Ariyani; Sari , Ika Purnama; Dhania , Hanrezi; Mose, Yuliana; Setiawan , Zunan; Jasiah; Kushayati, Nuris
Jurnal Medika: Medika Vol. 4 No. 3 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/xtyfkb47

Abstract

Tempeh, a traditional Indonesian fermented soybean product, is highly nutritious but under-consumed by children due to its bland appearance and unfamiliar texture. This community service program aimed to enhance elementary school students’ interest in consuming tempeh through a participatory training that introduced character molds into the tempeh-making process. Conducted with 20 students aged 9–11 years, the intervention employed a pretest-posttest design to assess changes in tempeh preferences, knowledge, and willingness to consume and prepare tempeh. Results indicated significant improvements across all indicators: students’ liking of tempeh increased from 35% to 85%, their perception of its visual appeal rose from 25% to 90%, and willingness to try character-shaped tempeh reached 95%. The program not only improved students’ understanding of tempeh’s nutritional benefits but also engaged them in creative, hands-on food preparation that enhanced motivation and enjoyment. The findings support the use of experiential learning and visual food design in child nutrition education. This initiative effectively combined cultural food preservation with innovative teaching strategies. It demonstrates that integrating fun and creativity into traditional food education can promote healthier eating habits and strengthen local food identity among young learners. Future programs should consider scaling up and incorporating family and school-level involvement to achieve a broader and more sustainable impact.
Gendered Patterns of Conscious Consumption: Exploring Moderation Effects in Consumer Decision-Making Behavior April, Dian; Purwoko, Purwoko; Setiawan , Zunan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1837

Abstract

In the evolving landscape of consumer behavior, decision-making is increasingly shaped by multifaceted psychological constructs. This study investigates the influence of five key dimensions of consumer consciousness fashion consciousness, brand consciousness, price consciousness, quality consciousness, and confusion by over choice on consumer purchase decision-making (CPDM), while exploring the moderating role of gender. Using Partial Least Squares Structural Equation Modeling (PLS-SEM 4.0), data were analyzed to reveal how each latent variable contributes uniquely to shaping consumer behavior in a saturated marketplace. The findings show that while gender does not significantly moderate the effects of fashion or price consciousness on CPDM, it does influence the impact of brand consciousness and confusion by over choice. Specifically, men tend to respond more strongly to brand cues, while women are more susceptible to decision fatigue caused by excessive choices. These results underscore the nuanced role of gender as a psychological filter in consumer decision-making processes. This research contributes to a deeper understanding of behavioral segmentation and offers practical implications for marketers aiming to design more gender-sensitive strategies in increasingly crowded consumer markets.
Co-Authors April, Dian As’ad , Ihwana Dedi Sorongan, Yuliana Mose, Reonaldy A Berikang Dhania , Hanrezi Jasiah Martriwati Muljo , Ariyani Nuris Kushayati Purwoko Purwoko Sari , Ika Purnama Satriya Nugraha