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All Journal Jurnal Ilmiah Multidisiplin Amsir Amsir Community Service Journal Jurnal Ilmiah Manajemen & Kewirausahaan
Ibrahim, Darmawansah
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Efek Harga dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Customer Toyota Avanza) Ibrahim, Darmawansah
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.538 KB) | DOI: 10.62861/jimat amsir.v1i2.226

Abstract

This research was conducted with the aim to determine the effect of price and service quality on consumer satisfaction in car users Toyota Avanza Pt. Hadji Kalla Branch. Urip Sumoharjo Makassar This study uses a questionnaire to be given to consumers who use Toyota Avanza cars, as many as 52 samples from some of the existing population. Data were analyzed using the SPSS Version 16 program. The results of this study indicate that price has a significant effect on customer satisfaction in purchasing a Toyota Avanza car, service quality has a significant effect on customer satisfaction in purchasing a Toyota Avanza car, price and service quality have a significant effect on customer satisfaction in purchasing Toyota Avanza car. The results of multiple linear regression analysis between price and service quality simultaneously have a significant influence on customer satisfaction in purchasing a Toyota Avanza car.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Cat Nippon Ibrahim, Darmawansah
Jurnal Ilmiah Multidisiplin Amsir Vol 3 No 2 (2025): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v3i2.624

Abstract

This study aims to examine the influence of product quality and brand image on purchasing decisions of Nippon Paint in Pinrang City, both partially and simultaneously. The background of this research stems from the increasingly intense competition in the paint industry, where consumers are faced with many product choices. To gain deeper insights into consumer behavior, this research adopts a descriptive quantitative approach using a survey method involving 56 respondents who are consumers of Nippon Paint. Data were collected through four instruments: observation sheets, questionnaires, interviews, and documentation. The independent variables in this study are product quality (including durability, color coverage, texture, and safety) and brand image (including recognition, reputation, and emotional appeal), while the dependent variable is the purchase decision. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results show that product quality has a strong partial influence on purchasing decisions. Similarly, brand image also has a significant partial effect. Simultaneous testing indicates that both variables together make a meaningful contribution to purchasing decisions of Nippon Paint. The coefficient of determination (R²) reveals that more than 60% of the variation in purchasing decisions can be explained by product quality and brand image.
Pelatihan Dasar Pengembangan Digital Marketing Pada Bisnis Ibrahim, Darmawansah; Suwandi, Suwandi; Jahara, Jahara
Amsir Community Service Journal Vol 3 No 1 (2025): Februari
Publisher : Lembaga Penelitian dan Pengbdian Masyarakat (LP2M) Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/acsj.v3i1.606

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi bisnis untuk memperluas jangkauan pasarnya melalui pemasaran digital. Pelatihan dasar ini bertujuan untuk memberikan pemahaman dasar dan keterampilan praktis dalam mengembangkan digital marketing bagi para pelaku bisnis khususnya yang masih dalam tahap awal implementasi digital. Pelatihan ini mencakup aspek-aspek penting seperti memahami konsep pemasaran digital, pengenalan media sosial sebagai alat pemasaran, dasar-dasar SEO (Search Engine Optimization), dan strategi konten yang efektif. Metode pelatihan yang digunakan berupa teori singkat, studi kasus, dan praktik langsung untuk memastikan bahwa peserta dapat menerapkan pengetahuan yang diperoleh secara langsung dalam bisnisnya. Hasil pelatihan menunjukkan bahwa pemahaman peserta tentang strategi pemasaran digital meningkat secara signifikan, dengan sebagian besar peserta mampu merancang strategi pemasaran digital dasar yang relevan dengan bisnis masing-masing
Pengaruh Citra dan Kualitas Pelayanan Sterhadap Keputusan Pembelian Tiket Pada PT Mirama Ibrahim, Darmawansah; Arifuddin, Arifuddin
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.067 KB) | DOI: 10.62861/jimat amsir.v1i1.156

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare, untuk mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare. Metode Analisis yang digunakan adalah metode analisis yang digunakan yaitu menggunakan analisis deskriptif dan analisis regresi berganda menggunakan aplikasi SPSS 20. Hasil penelitian menunjukan bahwa berdasarkan hasil analisis regresi linier berganda menunjukan variabel citra (0,938) kehandalan (-0,012), empati (-0,034), bukti fisik (-0,095) berpengaruh secara negatif terhadap keputusan pembelian sedangkan daya tanggap (0,002), jaminan (0,034), berpengaruh secara positif terhadap keputusan pembelian
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Hadji Kalla Cabang Alauddin Makassar Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 8 No 4 (2022): Juni
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

Penelitian ini dilakukan dengan bertujuan untuk menganalisis pengaruh variabel bukti fisik, kehandalan, daya tanggap dan jaminan serta empati terhadap kepuasan konsumen. Penelitian ini menggunakan kuisioner untuk diberikan kepada konsumen pada PT. Hadji Kalla Cabang Alauddin Makassar, sebanyak 100 sampel dari sebagian populasi yang ada. Pembagian kuisioner dilakukan dari tanggal 01 Februari s.d 26 Juni 2022 yang disepakati bersama oleh pihak PT. Hadji Kalla Cabang Alauddin Makassar. Data ini dianalisis dengan menggunakan program SPSS Versi 16. Hasil penelitian dan pengujian menenai pengaruh kualitas pelayanan terhadap kepuasan konsumen di PT. Hadji Kalla Cabang Alauddin Makassar, dapat disimpulkan bahwa : Bukti fisik, kehandalan, daya tanggap, jaminan, dan empati secara bersama-sama dapat berpengaruh positif dan signifikan terhadap kepuasan konsumen. Namun jika secara sendiri – sendiri, maka bukti fisik, kehandalan, daya tanggap, dan jaminan tidak berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen kecuali empati. Empati tetap berpengaruh positif dan signifikan terhadap kepuasan konsumen.
Pemanfaatan QRIS sebagai Media Promosi dan Transaksi Pemasaran Digital UMKM Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

The development of digital technology has brought significant changes to marketing and business transaction systems, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the utilization of the Quick Response Code Indonesian Standard (QRIS) as both a promotional medium and a transaction tool in digital marketing activities of MSMEs. The research employs a descriptive quantitative approach by distributing questionnaires to MSME owners who have adopted QRIS as a means of payment and promotion. The results indicate that the use of QRIS not only facilitates cashless transactions but also enhances the professional image and consumer trust toward MSMEs. Moreover, the integration of QRIS with social media and digital marketing platforms expands promotional reach and increases sales volume. This study confirms that QRIS plays a strategic role in strengthening the digital transformation of MSMEs through transaction efficiency and effective marketing communication.
Analisis Perubahan Perilaku Konsumen di Era Pasca Pandemi terhadap Belanja Online Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze changes in consumer behavior toward online shopping in the post-COVID-19 pandemic era. The pandemic has brought significant transformations in consumption patterns, where purchasing activities that were previously dominated by conventional methods have shifted to digital platforms. This research employs a descriptive quantitative method by collecting data through questionnaires distributed to 150 e-commerce users in Indonesia. The results show that the main factors influencing the increase in online shopping behavior after the pandemic are ease of access, trust in digital platforms, and new habits formed during social restrictions. Consumers are now more concerned with transaction security, delivery speed, and user reviews before making a purchase. In addition, the study found that consumer loyalty toward online brands has increased along with positive shopping experiences and responsive after-sales services. The study concludes that changes in consumer behavior in the post-pandemic era are permanent in several aspects, indicating that businesses must adapt their digital marketing strategies to retain and enhance customer loyalty in an increasingly competitive online market.
Pemanfaatan SEO dan Konten Digital sebagai Strategi Pemasaran Online pada UMKM Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the utilization of Search Engine Optimization (SEO) and digital content as online marketing strategies to enhance the visibility and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). In today’s increasingly competitive digital era, MSME actors are required to leverage internet-based marketing technologies to reach consumers more widely and effectively. This research employs a descriptive qualitative method using a case study approach involving several MSMEs in the culinary and fashion sectors that have implemented SEO strategies and digital content marketing. The results show that the application of SEO helps improve the ranking of MSME websites on search engines, making it easier for consumers to find products organically. Meanwhile, engaging and relevant digital content increases consumer interaction, trust, and loyalty. The synergy between SEO and digital content has a significant impact on sales growth and brand awareness among MSMEs. Therefore, optimizing marketing strategies based on SEO and digital content is a crucial step in supporting digital transformation and ensuring the sustainability of MSME businesses in the digital economy era.
Persepsi Nilai dan Kualitas Produk terhadap Keputusan Pembelian di Marketplace Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the influence of perceived value and product quality on consumer purchase decisions in the marketplace. In today’s digital era, marketplaces have become one of the main platforms used by consumers for online shopping. Consumers not only consider price but also evaluate the benefits, quality, and value they perceive from the products offered. This research employs a quantitative approach using a survey method by distributing questionnaires to 100 marketplace users in Indonesia. The collected data were analyzed using multiple linear regression to determine the extent to which perceived value and product quality affect purchase decisions. The results show that both perceived value and product quality have a positive and significant effect on consumer purchase decisions. Consumers tend to be more confident in making a purchase when they feel they receive benefits that match the price paid and perceive the product as having good quality. These findings emphasize that marketing strategies in marketplaces should focus on enhancing the perceived value and maintaining consistent product quality to build consumer trust and encourage purchase decisions.
Transformasi Digital dalam Strategi Pemasaran pada Industri Retail Ibrahim, Darmawansah
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

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Abstract

This study aims to analyze the role of digital transformation in the development of marketing strategies in the retail industry. With the rapid advancement of digital technology, retail companies face new challenges and opportunities in reaching consumers effectively. Digital transformation encompasses the use of online platforms, social media, mobile applications, and analytics technologies to enhance customer experience and operational efficiency. This research employs a qualitative descriptive approach using a case study method on several retail companies in Indonesia that have implemented digital marketing strategies. Data were collected through in-depth interviews with marketing managers and observations of company documentation. The results indicate that digital transformation enables retail companies to increase customer engagement, expand market reach, and tailor product offerings based on consumer preferences analyzed digitally. Companies that successfully integrate digital technologies into their marketing strategies experience significant improvements in customer satisfaction and competitiveness. These findings emphasize the importance of digital transformation as a strategic element in modern marketing, particularly in the highly competitive and dynamic retail industry.
Co-Authors Arifuddin Arifuddin Jahara, Jahara Suwandi Suwandi