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All Journal Jurnal Ilmiah Multidisiplin Amsir Amsir Community Service Journal
Ibrahim, Darmawansah
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Efek Harga dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Customer Toyota Avanza) Ibrahim, Darmawansah
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.538 KB) | DOI: 10.62861/jimat amsir.v1i2.226

Abstract

This research was conducted with the aim to determine the effect of price and service quality on consumer satisfaction in car users Toyota Avanza Pt. Hadji Kalla Branch. Urip Sumoharjo Makassar This study uses a questionnaire to be given to consumers who use Toyota Avanza cars, as many as 52 samples from some of the existing population. Data were analyzed using the SPSS Version 16 program. The results of this study indicate that price has a significant effect on customer satisfaction in purchasing a Toyota Avanza car, service quality has a significant effect on customer satisfaction in purchasing a Toyota Avanza car, price and service quality have a significant effect on customer satisfaction in purchasing Toyota Avanza car. The results of multiple linear regression analysis between price and service quality simultaneously have a significant influence on customer satisfaction in purchasing a Toyota Avanza car.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Cat Nippon Ibrahim, Darmawansah
Jurnal Ilmiah Multidisiplin Amsir Vol 3 No 2 (2025): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat amsir.v3i2.624

Abstract

This study aims to examine the influence of product quality and brand image on purchasing decisions of Nippon Paint in Pinrang City, both partially and simultaneously. The background of this research stems from the increasingly intense competition in the paint industry, where consumers are faced with many product choices. To gain deeper insights into consumer behavior, this research adopts a descriptive quantitative approach using a survey method involving 56 respondents who are consumers of Nippon Paint. Data were collected through four instruments: observation sheets, questionnaires, interviews, and documentation. The independent variables in this study are product quality (including durability, color coverage, texture, and safety) and brand image (including recognition, reputation, and emotional appeal), while the dependent variable is the purchase decision. The data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results show that product quality has a strong partial influence on purchasing decisions. Similarly, brand image also has a significant partial effect. Simultaneous testing indicates that both variables together make a meaningful contribution to purchasing decisions of Nippon Paint. The coefficient of determination (R²) reveals that more than 60% of the variation in purchasing decisions can be explained by product quality and brand image.
Pelatihan Dasar Pengembangan Digital Marketing Pada Bisnis Ibrahim, Darmawansah; Suwandi, Suwandi; Jahara, Jahara
Amsir Community Service Journal Vol 3 No 1 (2025): Februari
Publisher : Lembaga Penelitian dan Pengbdian Masyarakat (LP2M) Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/acsj.v3i1.606

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi bisnis untuk memperluas jangkauan pasarnya melalui pemasaran digital. Pelatihan dasar ini bertujuan untuk memberikan pemahaman dasar dan keterampilan praktis dalam mengembangkan digital marketing bagi para pelaku bisnis khususnya yang masih dalam tahap awal implementasi digital. Pelatihan ini mencakup aspek-aspek penting seperti memahami konsep pemasaran digital, pengenalan media sosial sebagai alat pemasaran, dasar-dasar SEO (Search Engine Optimization), dan strategi konten yang efektif. Metode pelatihan yang digunakan berupa teori singkat, studi kasus, dan praktik langsung untuk memastikan bahwa peserta dapat menerapkan pengetahuan yang diperoleh secara langsung dalam bisnisnya. Hasil pelatihan menunjukkan bahwa pemahaman peserta tentang strategi pemasaran digital meningkat secara signifikan, dengan sebagian besar peserta mampu merancang strategi pemasaran digital dasar yang relevan dengan bisnis masing-masing
Pengaruh Citra dan Kualitas Pelayanan Sterhadap Keputusan Pembelian Tiket Pada PT Mirama Ibrahim, Darmawansah; Arifuddin, Arifuddin
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (690.067 KB) | DOI: 10.62861/jimat amsir.v1i1.156

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare, untuk mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare. Metode Analisis yang digunakan adalah metode analisis yang digunakan yaitu menggunakan analisis deskriptif dan analisis regresi berganda menggunakan aplikasi SPSS 20. Hasil penelitian menunjukan bahwa berdasarkan hasil analisis regresi linier berganda menunjukan variabel citra (0,938) kehandalan (-0,012), empati (-0,034), bukti fisik (-0,095) berpengaruh secara negatif terhadap keputusan pembelian sedangkan daya tanggap (0,002), jaminan (0,034), berpengaruh secara positif terhadap keputusan pembelian
Co-Authors Arifuddin Arifuddin Jahara, Jahara Suwandi Suwandi