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<![CDATA[Pelatihan Dasar Pengembangan Digital Marketing Pada Bisnis ]]>
<![CDATA[Ibrahim, Darmawansah]]>;
<![CDATA[Suwandi, Suwandi]]>;
<![CDATA[Jahara, Jahara]]>
<![CDATA[ Amsir Community Service Journal Vol 3 No 1 (2025): Februari ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengbdian Masyarakat (LP2M) Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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DOI: 10.62861/acsj.v3i1.606
<![CDATA[Perkembangan teknologi digital memberikan peluang besar bagi bisnis untuk memperluas jangkauan pasarnya melalui pemasaran digital. Pelatihan dasar ini bertujuan untuk memberikan pemahaman dasar dan keterampilan praktis dalam mengembangkan digital marketing bagi para pelaku bisnis khususnya yang masih dalam tahap awal implementasi digital. Pelatihan ini mencakup aspek-aspek penting seperti memahami konsep pemasaran digital, pengenalan media sosial sebagai alat pemasaran, dasar-dasar SEO (Search Engine Optimization), dan strategi konten yang efektif. Metode pelatihan yang digunakan berupa teori singkat, studi kasus, dan praktik langsung untuk memastikan bahwa peserta dapat menerapkan pengetahuan yang diperoleh secara langsung dalam bisnisnya. Hasil pelatihan menunjukkan bahwa pemahaman peserta tentang strategi pemasaran digital meningkat secara signifikan, dengan sebagian besar peserta mampu merancang strategi pemasaran digital dasar yang relevan dengan bisnis masing-masing]]>
<![CDATA[Pengaruh Citra dan Kualitas Pelayanan Sterhadap Keputusan Pembelian Tiket Pada PT Mirama ]]>
<![CDATA[Ibrahim, Darmawansah]]>;
<![CDATA[Arifuddin, Arifuddin]]>
<![CDATA[ Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember ]]>
Publisher : <![CDATA[AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada ]]>
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DOI: 10.62861/jimat amsir.v1i1.156
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh citra terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare, untuk mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare. Metode Analisis yang digunakan adalah metode analisis yang digunakan yaitu menggunakan analisis deskriptif dan analisis regresi berganda menggunakan aplikasi SPSS 20. Hasil penelitian menunjukan bahwa berdasarkan hasil analisis regresi linier berganda menunjukan variabel citra (0,938) kehandalan (-0,012), empati (-0,034), bukti fisik (-0,095) berpengaruh secara negatif terhadap keputusan pembelian sedangkan daya tanggap (0,002), jaminan (0,034), berpengaruh secara positif terhadap keputusan pembelian]]>
<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Hadji Kalla Cabang Alauddin Makassar ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 8 No 4 (2022): Juni ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[Penelitian ini dilakukan dengan bertujuan untuk menganalisis pengaruh variabel bukti fisik, kehandalan, daya tanggap dan jaminan serta empati terhadap kepuasan konsumen. Penelitian ini menggunakan kuisioner untuk diberikan kepada konsumen pada PT. Hadji Kalla Cabang Alauddin Makassar, sebanyak 100 sampel dari sebagian populasi yang ada. Pembagian kuisioner dilakukan dari tanggal 01 Februari s.d 26 Juni 2022 yang disepakati bersama oleh pihak PT. Hadji Kalla Cabang Alauddin Makassar. Data ini dianalisis dengan menggunakan program SPSS Versi 16. Hasil penelitian dan pengujian menenai pengaruh kualitas pelayanan terhadap kepuasan konsumen di PT. Hadji Kalla Cabang Alauddin Makassar, dapat disimpulkan bahwa : Bukti fisik, kehandalan, daya tanggap, jaminan, dan empati secara bersama-sama dapat berpengaruh positif dan signifikan terhadap kepuasan konsumen. Namun jika secara sendiri – sendiri, maka bukti fisik, kehandalan, daya tanggap, dan jaminan tidak berpengaruh positif dan tidak signifikan terhadap kepuasan konsumen kecuali empati. Empati tetap berpengaruh positif dan signifikan terhadap kepuasan konsumen.]]>
<![CDATA[Pemanfaatan QRIS sebagai Media Promosi dan Transaksi Pemasaran Digital UMKM ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[The development of digital technology has brought significant changes to marketing and business transaction systems, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the utilization of the Quick Response Code Indonesian Standard (QRIS) as both a promotional medium and a transaction tool in digital marketing activities of MSMEs. The research employs a descriptive quantitative approach by distributing questionnaires to MSME owners who have adopted QRIS as a means of payment and promotion. The results indicate that the use of QRIS not only facilitates cashless transactions but also enhances the professional image and consumer trust toward MSMEs. Moreover, the integration of QRIS with social media and digital marketing platforms expands promotional reach and increases sales volume. This study confirms that QRIS plays a strategic role in strengthening the digital transformation of MSMEs through transaction efficiency and effective marketing communication.]]>
<![CDATA[Analisis Perubahan Perilaku Konsumen di Era Pasca Pandemi terhadap Belanja Online ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 1 (2024): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[This study aims to analyze changes in consumer behavior toward online shopping in the post-COVID-19 pandemic era. The pandemic has brought significant transformations in consumption patterns, where purchasing activities that were previously dominated by conventional methods have shifted to digital platforms. This research employs a descriptive quantitative method by collecting data through questionnaires distributed to 150 e-commerce users in Indonesia. The results show that the main factors influencing the increase in online shopping behavior after the pandemic are ease of access, trust in digital platforms, and new habits formed during social restrictions. Consumers are now more concerned with transaction security, delivery speed, and user reviews before making a purchase. In addition, the study found that consumer loyalty toward online brands has increased along with positive shopping experiences and responsive after-sales services. The study concludes that changes in consumer behavior in the post-pandemic era are permanent in several aspects, indicating that businesses must adapt their digital marketing strategies to retain and enhance customer loyalty in an increasingly competitive online market.]]>
<![CDATA[Pemanfaatan SEO dan Konten Digital sebagai Strategi Pemasaran Online pada UMKM ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[This study aims to analyze the utilization of Search Engine Optimization (SEO) and digital content as online marketing strategies to enhance the visibility and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). In today’s increasingly competitive digital era, MSME actors are required to leverage internet-based marketing technologies to reach consumers more widely and effectively. This research employs a descriptive qualitative method using a case study approach involving several MSMEs in the culinary and fashion sectors that have implemented SEO strategies and digital content marketing. The results show that the application of SEO helps improve the ranking of MSME websites on search engines, making it easier for consumers to find products organically. Meanwhile, engaging and relevant digital content increases consumer interaction, trust, and loyalty. The synergy between SEO and digital content has a significant impact on sales growth and brand awareness among MSMEs. Therefore, optimizing marketing strategies based on SEO and digital content is a crucial step in supporting digital transformation and ensuring the sustainability of MSME businesses in the digital economy era.]]>
<![CDATA[Persepsi Nilai dan Kualitas Produk terhadap Keputusan Pembelian di Marketplace ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[This study aims to analyze the influence of perceived value and product quality on consumer purchase decisions in the marketplace. In today’s digital era, marketplaces have become one of the main platforms used by consumers for online shopping. Consumers not only consider price but also evaluate the benefits, quality, and value they perceive from the products offered. This research employs a quantitative approach using a survey method by distributing questionnaires to 100 marketplace users in Indonesia. The collected data were analyzed using multiple linear regression to determine the extent to which perceived value and product quality affect purchase decisions. The results show that both perceived value and product quality have a positive and significant effect on consumer purchase decisions. Consumers tend to be more confident in making a purchase when they feel they receive benefits that match the price paid and perceive the product as having good quality. These findings emphasize that marketing strategies in marketplaces should focus on enhancing the perceived value and maintaining consistent product quality to build consumer trust and encourage purchase decisions.]]>
<![CDATA[Transformasi Digital dalam Strategi Pemasaran pada Industri Retail ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[This study aims to analyze the role of digital transformation in the development of marketing strategies in the retail industry. With the rapid advancement of digital technology, retail companies face new challenges and opportunities in reaching consumers effectively. Digital transformation encompasses the use of online platforms, social media, mobile applications, and analytics technologies to enhance customer experience and operational efficiency. This research employs a qualitative descriptive approach using a case study method on several retail companies in Indonesia that have implemented digital marketing strategies. Data were collected through in-depth interviews with marketing managers and observations of company documentation. The results indicate that digital transformation enables retail companies to increase customer engagement, expand market reach, and tailor product offerings based on consumer preferences analyzed digitally. Companies that successfully integrate digital technologies into their marketing strategies experience significant improvements in customer satisfaction and competitiveness. These findings emphasize the importance of digital transformation as a strategic element in modern marketing, particularly in the highly competitive and dynamic retail industry.]]>
<![CDATA[Peran Big Data dalam Pengambilan Keputusan Pemasaran di Era Digital ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[This study aims to analyze the role of big data in supporting marketing decision-making in companies in the digital era. With the increasing volume, variety, and velocity of consumer-generated data, companies need to leverage big data to understand consumer behavior, identify market trends, and enhance the effectiveness of marketing strategies. This research employs a qualitative descriptive approach using a case study method on several companies that have implemented big data in their marketing decision-making processes. Data were collected through in-depth interviews with marketing managers and data analysts, as well as analysis of internal company documentation related to digital marketing strategies and reports. The results indicate that big data plays a crucial role in improving the accuracy of marketing decisions, enabling more precise market segmentation, and facilitating product offer personalization according to consumer preferences. Companies that integrate big data into their marketing strategies experience increased customer satisfaction, loyalty, and operational efficiency. These findings emphasize that the utilization of big data is a strategic element essential for navigating the dynamics of the digital market and increasingly competitive environment.]]>
<![CDATA[Pengaruh Green Marketing terhadap Citra Merek dan Loyalitas Konsumen ]]>
<![CDATA[Ibrahim, Darmawansah]]>
<![CDATA[ Jurnal Ilmiah Manajemen & Kewirausahaan Vol 11 No 2 (2024): Desember ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada ]]>
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<![CDATA[This study aims to analyze the effect of green marketing on brand image and consumer loyalty in companies that implement environmentally friendly marketing strategies. Green marketing is a marketing approach that emphasizes sustainability and environmental responsibility, which can enhance consumers’ positive perceptions of the brand. This research employs a quantitative approach using a survey method, with data collected through questionnaires distributed to consumers who have used products or services from companies practicing green marketing. The results indicate that the implementation of green marketing has a positive and significant effect on brand image. A positive brand image subsequently contributes to increased consumer loyalty, leading consumers to make repeat purchases and recommend products to others. These findings confirm that environmentally friendly marketing strategies not only benefit the environment but also enhance brand value and foster long-term relationships with consumers.]]>
