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Aurelia, Najwa
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Eksplorasi Bahasa dan Gaya Copywriting Instagram dalam Pebentukan Identitas Merek Institusi Pendidikan (Studi Kasus Akun @tedja.indonesia) Aurelia, Najwa; Priatna, Wahyu Budi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8483

Abstract

Penelitian ini mengeksplorasi penggunaan gaya bahasa dan strategi copywriting dalam membentuk identitas institusi pendidikan melalui akun Instagram @tedja.indonesia yang merupakan institusi baru. Dengan pendekatan deskriptif kualitatif, analisis dilakukan terhadap konten yang dipilih dari akun Instagram tersebut untuk mengungkap penerapan gaya bahasa dan strategi copywriting berdasarkan model AIDA. Hasil penelitian menunjukkan bahwa unsur kebahasaan dan bahasa persuasif digunakan untuk menarik perhatian audiens dan mencerminkan identitas institusi. Penelitian ini memberikan wawasan bagi praktisi public relations dalam sektor pendidikan dan branding digital
Co-Authors Wahyu Budi Priatna