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All Journal Soeropati: Journal of Community Service
Munawaroh, Nuril Aullia
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Religion Arts Humanities Environmental Science Social Sciences Other

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Developing a Community-Based Digital Branding Ecosystem for Kampung Keren Tourism at Sumber Banteng, Kediri Munawaroh, Nuril Aullia; Ambarwati, Diana; Sa'adillah S.A.P, Rangga; Ilham, Moh.
Jurnal Soeropati Vol 7 No 2: May 2025
Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v7i2.6271

Abstract

This community service project aims to enhance the digital promotion of Kampung KEREN Sumber Banteng, Kediri, a high-potential tourism village with low digital visibility. Key challenges include unintegrated digital channels, a lack of structured storytelling, big77 and limited capacity in content management. The program implements a community-based digital branding ecosystem by integrating platforms like Instagram, Website, Google Maps, WhatsApp Business, and Linktree. Using a participatory approach, local tourism actors (Pokdarwis and UMKM) were involved in planning, training, and implementation. Based on the visitor journey and local storytelling, the project led to improved digital presence, enhanced content creation skills, and the emergence of user-generated content (UGC). This initiative offers a replicable model for digital branding in tourism villages and highlights digital marketing's role in empowering local communities.
Co-Authors Diana Ambarwati Ilham, Moh. Sa'adillah S.A.P, Rangga