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All Journal Proceedings of International Conference on Da'wa and Communication Soeropati: Journal of Community Service Journal of Technopreneurship on Economics and Business Review (JTEBR) Formosa Journal of Science and Technology (FJST) Journal of Islamic Management Innovative: Journal Of Social Science Research Jurnal Manajemen Dakwah Journal of Sharia Economy and Islamic Tourism Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam
Ilham, Moh.
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Faktor Lingkungan Terhadap Perilaku Konsumen: Studi Kasus pada Klinik Pratama UIN Sunan Ampel Surabaya Lisa'iharodiyah, Izam; Melvia, Dwi Arta; Muharroma, Zilfa Larumza; Ilham, Moh.
Journal of Technopreneurship on Economics and Business Review Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berfokus pada faktor lingkungan yang mempengaruhi perilaku konsumen di Klinik Pratama UIN Sunan Ampel Surabaya (UINSA). Faktor lingkungan meliputi faktor budaya, sosial, pribadi, dan psikologis. Tujuan penelitian adalah untuk mengetahui pengaruh faktor lingkungan terhadap perilaku dan keputusan konsumen dalam memilih Klinik Pratama UINSA sebagai tempat menerima layanan kesehatan. Penelitian ini, menggunakan metode penelitian kualitatif dengan pendekatan berdasarkan wawancara, observasi ringan, dan analisis korelasional sebagai bentuk perbandingan teori yang digunakan dengan data hasil wawancara. Hasil penelitian ini, menunjukkan bahwa faktor lingkungan meliputi faktor budaya, sosial, pribadi, dan psikologis berpengaruh terhadap perilaku konsumen Klinik Pratama UINSA. Hasil penelitian menunjukkan bahwa faktor lingkungan yang baik seperti pelayanan gratis, fasilitas yang memadai, lokasi yang strategis, dan sumber daya manusia seperti staff, perawat, dan dokter memberikan pelayanan yang sangat positif kepada konsumen. Kami berharap penelitian ini dapat berkontribusi memperkaya literatur ilmiah serta pengetahuan pemasaran dan manajemen, khususnya yang berkaitan dengan korelasi faktor lingkungan dengan perilaku konsumen dalam konteks klinik kesehatan.
Risk Management Analysis Using the Enterprise Risk Management Method with Fintech as the Risk Controller: (Study at Yayasan Rabbunalloh Surabaya) Zakariya, Novie Andriani; Hakim, Ahmad Khairul; Bramayudha, Airlangga; Ilham, Moh.
Proceedings of International Conference on Da'wa and Communication Vol. 4 No. 1 (2022): Da'wa and Communication in the Era of Society 5.0: The Co-existence of Humanism
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v4i1.982

Abstract

This study aims to determine the risks that occur in the Rabbunalloh foundation, analyze the risk management of the Rabbunalloh foundation and find out risk control through the use of fintech as a solution to the Rabbunalloh foundation. This research uses qualitative research methods. The type of primary data in the form of interview results is carried out through structured interviews. The informants in this study are several administrators, including the chairman of the foundation, persons in charge, and volunteers who participate in the foundation's risk management. The data analysis was carried out through a phenomenological approach using the Enterprise Risk Management (ERM) COSO framework. The results of this study found that (1) there are 15 risks in the Rabbunalloh foundation, namely 2 risks in collecting donations, 7 risks in digital technology, 3 risks in the management of the foundation, and 3 risks in reporting donations, (2) risk management at the Rabbunalloh foundation needs to be done properly based on the ERM Framework, (3) risk control in the Rabbunalloh foundation with the highest category, which can be done through the use of fintech with creating an IT-based reporting system on the website so that donors can directly report proof of donation transfer so that donation reports can be directly reported to the center.
A Closer Look at Five Components of Speaking Performance in Indonesian EFL Students Ilham, Moh.; Nurwati, Andi; Helingo, Adimawati
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16024

Abstract

Recognize that speaking is an essential ability for effective communication. This study investigates at the five major components of speaking performance in English as a Foreign Language (EFL) students. Specifically, to examine the levels of grammar, pronunciation, vocabulary, fluency, and comprehension among EFL learners. The study uses qualitative descriptive research to provide a thorough grasp of students' speaking abilities. The data show that pronunciation is the strongest component, which can be linked to students' regular exposure to English through music, whereas vocabulary is the lowest, affecting overall fluency and comprehension. Conclusion: Pronunciation and comprehension are generally well developed, but vocabulary limitations considerably impair speaking performance. This study suggests introducing vocabulary-building strategies and interactive speaking activities into the curriculum. Also, establishing an immersive English-speaking atmosphere.
Developing a Community-Based Digital Branding Ecosystem for Kampung Keren Tourism at Sumber Banteng, Kediri Munawaroh, Nuril Aullia; Ambarwati, Diana; Sa'adillah S.A.P, Rangga; Ilham, Moh.
Jurnal Soeropati Vol 7 No 2: May 2025
Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v7i2.6271

Abstract

This community service project aims to enhance the digital promotion of Kampung KEREN Sumber Banteng, Kediri, a high-potential tourism village with low digital visibility. Key challenges include unintegrated digital channels, a lack of structured storytelling, big77 and limited capacity in content management. The program implements a community-based digital branding ecosystem by integrating platforms like Instagram, Website, Google Maps, WhatsApp Business, and Linktree. Using a participatory approach, local tourism actors (Pokdarwis and UMKM) were involved in planning, training, and implementation. Based on the visitor journey and local storytelling, the project led to improved digital presence, enhanced content creation skills, and the emergence of user-generated content (UGC). This initiative offers a replicable model for digital branding in tourism villages and highlights digital marketing's role in empowering local communities.
PERAN DIGITAL MARKETING DALAM MENINGKATKAN KETERLIBATAN MASYARAKAT PADA KEGIATAN SOSIAL YAYASAN AL-HAYYU KECAMATAN WARU SIDOARJO Risma, Shevi Charizah; Sa'diyah, Nur Halimatus; Zulfarati, Tarisa; Iffad, Muhammad Fachrul; Ilham, Moh.
Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam Vol 2 No 2 (2024): Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah UIN Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/mushawwir.v2i2.9600

Abstract

Penelitian ini yang berjudul “Peran Digital Marketing Dalam Meningkatkan Keterlibatan Masyarakat Pada Kegiatan Sosial Yayasan Al-Hayyu Kecamatan Waru Sidoarjo”. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis peran digital marketing yang efektif dalam meningkatkan keterlibatan masyarakat dalam kegiatan sosial yang diselenggarakan oleh Yayasan Al-Hayyu Kecamatan Waru Sidoarjo. Dalam penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Kemudian teknik pengumpulan data dilakukan melalui wawancara dan dokumentasi. Penelitian ini juga menganalisis berbagai aspek digital marketing yang diterapkan oleh Yayasan Al-Hayyu Kecamatan Waru Sidoarjo, termasuk pemilihan platform media sosial, pembuatan konten, serta strategi interaksi dengan audiens. Selain itu, ingin memahami agar dapat memanfaatkan platform digital (sosial media) untuk menarik perhatian masyarakat, meningkatkan kesadaran tentang kegiatan sosial, dan mendorong partisipasi masyarakat dalam kegiatan tersebut. Hasil penelitian ini menunjukkan bahwa dapat memberikan kontribusi bagi pengembangan peran digital marketing yang lebih efektif bagi organisasi nirlaba atau non profit, khususnya dalam konteks meningkatkan partisipasi masyarakat dalam kegiatan sosial.
Implementasi Strategi Marketing Berbasis Digital Dalam Meningkatkan Minat Calon Donatur Di Panti Asuhan Bilyatimi Surabaya Erta Pramita; Diah Asmawardani, Elfira; Syahrengga Putra, Alvine; Ismail, Muhammad; Aulia Farah Tsania Amin, Nada; Ilham, Moh.
Journal of Islamic Management Vol. 5 No. 1 (2025): January
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v5i1.1908

Abstract

This research aims to analyze the implementation of digital-based marketing strategies in increasing the interest of potential donors at the Bilyatimi Orphanage in Surabaya. With the increasing development of technology and the use of social media, orphanages face challenges in attracting the attention and interest of potential donors, especially in the current digital era. This research uses a qualitative approach with descriptive methods to understand how digital marketing strategies seek to increase donor participation. Data was collected through interviews, observation and documentation. The research results show that digital marketing at Bilyatimi Surabaya Orphanage via instagram, tiktok, whatsapp, youtube and website can effectively show a positive impact in increasing potential donations received. By utilizing this digital platform, orphanages can attract the attention of donors. These findings provide an understanding of the use of digital marketing strategies in the context of social institutions, especially orphanages, which have their own characteristics.
Analisis Kepercayaan Masyarakat dalam Proses Pengambilan Keputusan Menyalurkan Zakat di Lembaga Amil Zakat Dompet Al-Qur’an Ula, Barokatur Rizkiyatul; Salsabilla, Faizah Qonita; Maransyah, Allif Vega Putra; Ilham, Moh.
Journal of Sharia Economy and Islamic Tourism Vol 4, No 2 (2024): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v4i1.23107

Abstract

Trust is a feeling of "security" that arises from a person's heart based on feedback from other people. Strong trust is a determinant for being stable in making decisions. This research applies qualitative research methods and uses a case study approach. The data sources used are primary and secondary data sources, with data collection techniques in the form of interviews, observation, documentation and previous studies. This research aims to determine consumer behavior in the realm of trust in paying zakat at zakat amil institutions. The sources for this study are employees of Dompet Al-Qur'an and the surrounding community. The total number of speakers was 13 people, including 4 employees and 9 members of the public. The central location of the Al-Qur'an Wallet is at Ruko Citra City, Sari Rogo, Sidoarjo, East Java. After conducting research and analysis using the POAC theory (Planning, Organizing, Actuating, Controlling), the research results show that the planning theory in planning marketing strategies, organizing in dividing tasks, actuating in carrying out tasks, as well as controlling theory in monitoring employee work, can be realized successfully. Good. Therefore, applying POAC theory well will really bring good to the institution, because it has a direct impact on customers.
Marketing Management Transformation: YouTube Video Analysis Approach Supporting MSMEs with Disabilities in Indonesia Ilham, Moh.; Sudarmiatin, Sudarmiatin
Formosa Journal of Science and Technology Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i5.9314

Abstract

This research presents a qualitative research method with an analytical approach to several videos on YouTube related to Marketing Management support for MSMEs for Persons with Disabilities in Indonesia. The research implementation method involves selecting relevant YouTube videos, content analysis, and preparing strategy recommendations. Also with the technique of selecting the 10 highest viewed videos after being filtered by 3 search hashtags, namely #Marketing #MSMEs #Disability. The results of this research reveal that there is still a small intensity in the number of viewers whose highest views are still below 1000, there is still a need for special assistance for MSMEs with disabilities, whether families or other parties, there is still a need for effective marketing strategies, and strengthening branding through social media, one of which is YouTube. The implications of this research are improving marketing strategies, strengthening supporting communities, visibility and accessibility of Disabled MSMEs, as well as increasing public acceptance of their products and services for Disabled MSMEs in Indonesia.
Pengaruh Citra Merek dan Variasi Produk Terhadap Keputusan Pembelian Konsumen (Studi Kasus di Ali Mart Pondok Pesantren Bumi Sholawat) Wijaya, Lizha Khusmah Sakha; Alivia, Rhegalein Fradina; Ilham, Moh.
Jurnal Manajemen Dakwah Vol. 2 No. 1 (2024): Jurnal Manajeman Dakwah
Publisher : Program Studi Manajemen Dakwah Fakultas Ushuluddin Dan Dakwah Uin Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmd.v2i1.8398

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan variasi produk terhadap keputusan pembelian konsumen (Studi Kasus di Ali Mart Pondok Pesantren Bumi Sholawat). Populasi dalam penelitian ini adalah beberapa siswa, guru, dan karyawan di Pondok Pesantren Bumi Sholawat Sidoarjo yang membeli produk di Ali Mart pada bulan November tahun 2023 yang  berjumlah 100 orang. Jumlah sampel yang diambil sebanyak 78 orang, dengan menggunakan tabel Isaac dan Michael dengan tingkat kesalahan 5%. Data dianalisis menggunakan analisis deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, probability plot, kolmogorov smirnov, dan analisis regresi linier berganda. Hasil analisis menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, serta citra merek dan variasi produk secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada Ali Mart Pondok Pesantren Bumi Sholawat Sidoarjo.
Co-Authors Alivia, Rhegalein Fradina Andi Nurwati, Andi Aulia Farah Tsania Amin, Nada Bramayudha, Airlangga Diah Asmawardani, Elfira Diana Ambarwati Erta Pramita Hakim, Ahmad Khairul Helingo, Adimawati Iffad, Muhammad Fachrul Lisa'iharodiyah, Izam Maransyah, Allif Vega Putra Melvia, Dwi Arta Muhammad Ismail Muharroma, Zilfa Larumza Munawaroh, Nuril Aullia Risma, Shevi Charizah Sa'adillah S.A.P, Rangga Sa'diyah, Nur Halimatus Salsabilla, Faizah Qonita Sudarmiatin Syahrengga Putra, Alvine Ula, Barokatur Rizkiyatul Wijaya, Lizha Khusmah Sakha Zakariya, Novie Andriani Zulfarati, Tarisa