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Analisis Faktor Lingkungan Terhadap Perilaku Konsumen: Studi Kasus pada Klinik Pratama UIN Sunan Ampel Surabaya Lisa'iharodiyah, Izam; Melvia, Dwi Arta; Muharroma, Zilfa Larumza; Ilham, Moh.
Journal of Technopreneurship on Economics and Business Review Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v5i1.146

Abstract

Penelitian ini berfokus pada faktor lingkungan yang mempengaruhi perilaku konsumen di Klinik Pratama UIN Sunan Ampel Surabaya (UINSA). Faktor lingkungan meliputi faktor budaya, sosial, pribadi, dan psikologis. Tujuan penelitian adalah untuk mengetahui pengaruh faktor lingkungan terhadap perilaku dan keputusan konsumen dalam memilih Klinik Pratama UINSA sebagai tempat menerima layanan kesehatan. Penelitian ini, menggunakan metode penelitian kualitatif dengan pendekatan berdasarkan wawancara, observasi ringan, dan analisis korelasional sebagai bentuk perbandingan teori yang digunakan dengan data hasil wawancara. Hasil penelitian ini, menunjukkan bahwa faktor lingkungan meliputi faktor budaya, sosial, pribadi, dan psikologis berpengaruh terhadap perilaku konsumen Klinik Pratama UINSA. Hasil penelitian menunjukkan bahwa faktor lingkungan yang baik seperti pelayanan gratis, fasilitas yang memadai, lokasi yang strategis, dan sumber daya manusia seperti staff, perawat, dan dokter memberikan pelayanan yang sangat positif kepada konsumen. Kami berharap penelitian ini dapat berkontribusi memperkaya literatur ilmiah serta pengetahuan pemasaran dan manajemen, khususnya yang berkaitan dengan korelasi faktor lingkungan dengan perilaku konsumen dalam konteks klinik kesehatan.
Risk Management Analysis Using the Enterprise Risk Management Method with Fintech as the Risk Controller: (Study at Yayasan Rabbunalloh Surabaya) Zakariya, Novie Andriani; Hakim, Ahmad Khairul; Bramayudha, Airlangga; Ilham, Moh.
Proceedings of International Conference on Da'wa and Communication Vol. 4 No. 1 (2022): Da'wa and Communication in the Era of Society 5.0: The Co-existence of Humanism
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v4i1.982

Abstract

This study aims to determine the risks that occur in the Rabbunalloh foundation, analyze the risk management of the Rabbunalloh foundation and find out risk control through the use of fintech as a solution to the Rabbunalloh foundation. This research uses qualitative research methods. The type of primary data in the form of interview results is carried out through structured interviews. The informants in this study are several administrators, including the chairman of the foundation, persons in charge, and volunteers who participate in the foundation's risk management. The data analysis was carried out through a phenomenological approach using the Enterprise Risk Management (ERM) COSO framework. The results of this study found that (1) there are 15 risks in the Rabbunalloh foundation, namely 2 risks in collecting donations, 7 risks in digital technology, 3 risks in the management of the foundation, and 3 risks in reporting donations, (2) risk management at the Rabbunalloh foundation needs to be done properly based on the ERM Framework, (3) risk control in the Rabbunalloh foundation with the highest category, which can be done through the use of fintech with creating an IT-based reporting system on the website so that donors can directly report proof of donation transfer so that donation reports can be directly reported to the center.
A Closer Look at Five Components of Speaking Performance in Indonesian EFL Students Ilham, Moh.; Nurwati, Andi; Helingo, Adimawati
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16024

Abstract

Recognize that speaking is an essential ability for effective communication. This study investigates at the five major components of speaking performance in English as a Foreign Language (EFL) students. Specifically, to examine the levels of grammar, pronunciation, vocabulary, fluency, and comprehension among EFL learners. The study uses qualitative descriptive research to provide a thorough grasp of students' speaking abilities. The data show that pronunciation is the strongest component, which can be linked to students' regular exposure to English through music, whereas vocabulary is the lowest, affecting overall fluency and comprehension. Conclusion: Pronunciation and comprehension are generally well developed, but vocabulary limitations considerably impair speaking performance. This study suggests introducing vocabulary-building strategies and interactive speaking activities into the curriculum. Also, establishing an immersive English-speaking atmosphere.
Developing a Community-Based Digital Branding Ecosystem for Kampung Keren Tourism at Sumber Banteng, Kediri Munawaroh, Nuril Aullia; Ambarwati, Diana; Sa'adillah S.A.P, Rangga; Ilham, Moh.
Jurnal Soeropati Vol 7 No 2: May 2025
Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v7i2.6271

Abstract

This community service project aims to enhance the digital promotion of Kampung KEREN Sumber Banteng, Kediri, a high-potential tourism village with low digital visibility. Key challenges include unintegrated digital channels, a lack of structured storytelling, big77 and limited capacity in content management. The program implements a community-based digital branding ecosystem by integrating platforms like Instagram, Website, Google Maps, WhatsApp Business, and Linktree. Using a participatory approach, local tourism actors (Pokdarwis and UMKM) were involved in planning, training, and implementation. Based on the visitor journey and local storytelling, the project led to improved digital presence, enhanced content creation skills, and the emergence of user-generated content (UGC). This initiative offers a replicable model for digital branding in tourism villages and highlights digital marketing's role in empowering local communities.
PERAN DIGITAL MARKETING DALAM MENINGKATKAN KETERLIBATAN MASYARAKAT PADA KEGIATAN SOSIAL YAYASAN AL-HAYYU KECAMATAN WARU SIDOARJO Risma, Shevi Charizah; Sa'diyah, Nur Halimatus; Zulfarati, Tarisa; Iffad, Muhammad Fachrul; Ilham, Moh.
Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam Vol 2 No 2 (2024): Mushawwir Jurnal Manajemen Dakwah dan Filantropi Islam
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah UIN Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/mushawwir.v2i2.9600

Abstract

Penelitian ini yang berjudul “Peran Digital Marketing Dalam Meningkatkan Keterlibatan Masyarakat Pada Kegiatan Sosial Yayasan Al-Hayyu Kecamatan Waru Sidoarjo”. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis peran digital marketing yang efektif dalam meningkatkan keterlibatan masyarakat dalam kegiatan sosial yang diselenggarakan oleh Yayasan Al-Hayyu Kecamatan Waru Sidoarjo. Dalam penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Kemudian teknik pengumpulan data dilakukan melalui wawancara dan dokumentasi. Penelitian ini juga menganalisis berbagai aspek digital marketing yang diterapkan oleh Yayasan Al-Hayyu Kecamatan Waru Sidoarjo, termasuk pemilihan platform media sosial, pembuatan konten, serta strategi interaksi dengan audiens. Selain itu, ingin memahami agar dapat memanfaatkan platform digital (sosial media) untuk menarik perhatian masyarakat, meningkatkan kesadaran tentang kegiatan sosial, dan mendorong partisipasi masyarakat dalam kegiatan tersebut. Hasil penelitian ini menunjukkan bahwa dapat memberikan kontribusi bagi pengembangan peran digital marketing yang lebih efektif bagi organisasi nirlaba atau non profit, khususnya dalam konteks meningkatkan partisipasi masyarakat dalam kegiatan sosial.