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All Journal Jurnal Ilmu Sosial dan Politik (JISPOL) Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi
M. Shaka Hidayatullah
Unknown Affiliation
Humanities Law, Crime, Criminology & Criminal Justice

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Pengaruh E-Commerce Shope Terhadap Tingkat Penjualan Baju di Pasar 16 Ilir Palembang Suci Daniya; Abdur Razzaq; M. Shaka Hidayatullah; Siti Mardia; Muhamad Yudistira Nugraha
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Agustus : Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i3.1022

Abstract

This study aims to evaluate the extent to which the Shopee e-commerce platform affects the sales rate of clothes in Pasar 16 Ilir, Palembang, which is known as one of the largest clothing trading centers in South Sumatra. The background of this research departs from the phenomenon of the rapid development of e-commerce in Indonesia, where Shopee dominates the fashion category and is the main choice of consumers in online shopping. The change in consumer behavior from conventional to digital shopping patterns encourages businesses in traditional markets to adjust strategies to remain relevant and competitive in the increasingly dynamic era of digital transformation. This research method uses a combination of quantitative and qualitative approaches. A survey was conducted on 100 sellers and 150 consumers to collect data on shopping habits, perception of promotions, and the impact of using Shopee on clothing sales. In addition, in-depth interviews with several business actors at Pasar 16 Ilir were conducted to gain a more detailed understanding of the adaptation strategies they implemented. Data analysis shows that Shopee's promotional features, such as discounts, cashback, and flash sales, are the dominant factors that increase consumer interest. Hedonistic aspects, including the convenience and pleasure of online shopping, as well as customer reviews, also have a significant influence on purchasing decisions. The results of the study confirm that the integration of Shopee with the traditional market contributes to the increase in the volume and sales value of clothes in Pasar 16 Ilir. The online-to-offline (O2O) synergy model helps merchants reach a wider market and improve their competitiveness. In conclusion, optimizing e-commerce platforms through effective promotion strategies, review management, and customer service is the key for MSME actors in facing competition in the digital era.
Pemanfaatan Instagram sebagai Saluran Komunikasi Pelanggan pada Humas PERUMDA Tirta Musi Palembang M. Shaka Hidayatullah; Sepriadi Saputra; Sonia Nurprameswari
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3251

Abstract

This study aims to analyze the utilization of Instagram as a customer communication channel by the Public Relations division of PERUMDA Tirta Musi Palembang. The development of digital communication has encouraged public service institutions to utilize social media as a medium for delivering information while also building interaction with the community. This research employs a qualitative method with a case study approach. Data were collected through in-depth interviews with social media managers, public relations staff, and customers of PERUMDA Tirta Musi. In addition, observations of activities on the official Instagram account and documentation of digital content were conducted to strengthen the research findings. The analysis of this study applies dialogic communication theory which includes the principles of mutuality, propinquity, empathy, risk, and commitment. The results show that Instagram is utilized as a public service communication medium to disseminate information such as announcements of water service disruptions, payment information, and water usage education. Instagram also enables interaction between customers and the organization through the direct message feature. However, the utilization of Instagram still faces several challenges, including limited human resources in managing social media, the potential for misinformation, and the lack of optimal two-way communication due to limited space for public dialogue. Therefore, the management of digital communication through Instagram needs to be optimized so that communication between the organization and its customers can become more effective and responsive.
Co-Authors Abdur Razzaq Muhamad Yudistira Nugraha Sepriadi Saputra Siti Mardia Sonia Nurprameswari Suci Daniya