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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science
Silviana, Rachmi
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Economics, Econometrics & Finance Education

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The Role of Electronic Word of Mouth in the Form Of Customer Reviews on Emina Products’ Online Purchase Intention at Universitas Padjadjaran's Students Silviana, Rachmi; Sulastiana, Marina; Nugraha, Yus
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5739

Abstract

During the COVID-19 pandemic, the purchase of beauty products experienced a significant increase, with Emina emerging as one of the brands with notably high sales. This study aims to examine and delineate the role of electronic word of mouth (eWOM), specifically consumer reviews, in influencing the online purchase intention of Emina make-up products among students at Universitas Padjadjaran. The research employed adapted instruments measuring perceptions of eWOM and online purchase intention. A total of 229 participants were selected through a convenience sampling method. Data collection was conducted via a self-administered online questionnaire distributed through Google Forms. The analysis involved descriptive statistics, multiple regression, and supplementary testing using the Kruskal-Wallis Test. Findings reveal that eWOM measured through its three dimensions: credibility, quality, and quantity collectively accounted for 20.6% of the variance in online purchase intention. Among these dimensions, eWOM credibility emerged as the most influential, contributing 53.3%, followed by quality at 25.5%, and quantity at 21.2%. Furthermore, the data indicated significant variation in purchase intentions among participants, suggesting that increased exposure to consumer reviews correlates with a higher likelihood of intending to purchase and proceeding with the purchase of Emina products.
The Influence of Work Engagement and Perceived Organizational Support on Organizational Commitment with Job Burnout as a Moderating Variable among Teachers and Education Staff at Binekas Elementary School, Bandung Silviana, Rachmi; Ratna Hayati, Neuneung
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4998

Abstract

This study investigates the influence of work engagement (WE) and perceived organizational support (POS) on organizational commitment (OC), with job burnout (JB) as a moderating variable, among teachers and educational staff at Binekas Elementary School, Bandung. Employing a quantitative-verificative approach with a survey method, data from 60 respondents were analyzed using Moderated Multiple Regression (MMR). The first model demonstrated that WE significantly predicts OC (? = 0.602, p = 0.012), whereas POS was not statistically significant (? = 0.368, p = 0.063). JB did not have a significant direct effect on OC (? = –0.175, p = 0.404). In the second model, the interaction effects between WE and JB (? = 0.015, p = 0.671), as well as between POS and JB (? = 0.016, p = 0.705), were found to be insignificant, indicating that job burnout does not moderate the relationship between WE or POS and OC. The R² change between models was minimal (?R² = 0.008; p = 0.732), further confirming the non-significant moderating effect. These findings highlight the robust role of work engagement in enhancing organizational commitment, while the influence of POS and job burnout remains statistically unsupported within this context.
Co-Authors Marina Sulastiana Nugraha, Yus Ratna Hayati, Neuneung