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All Journal EKONOMIKA45 Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hafidz Fachri Akbar
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Media Sosial Untuk Meningkatkan Penjualan Bibit Ikan Mas Ferdi Ardiansyah; Yogi Nofiyandi; Hafidz Fachri Akbar; Rafi Reza Annaufal; Faris Widiyanto; Muhammad Kosim
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.5060

Abstract

This community service activity was carried out with the aim of assisting goldfish farming entrepreneurs in increasing sales effectiveness through the implementation of social media-based marketing strategies. The main problems faced by entrepreneurs are limited access to a wider market and a lack of knowledge and skills in digital marketing. This results in the cultivation products not being optimally absorbed by the market, resulting in low business revenue. To address these problems, interventions were carried out in the form of education and training on digital marketing strategies, particularly the use of social media as a promotional tool. The implementation methods included counseling, technical training, direct mentoring, and evaluation of the implementation of social media such as Instagram, Facebook, and WhatsApp. Training materials covered the creation of attractive promotional content, copywriting techniques, utilization of social media features, and strategies for increasing audience reach and engagement. The results of the activity showed an increase in participants' understanding of the basic concepts of digital marketing, as well as their ability to manage social media accounts to support goldfish product promotional activities. In addition, an increase in customer interaction (engagement) and an increase in the number of sales transactions through digital platforms were observed after the marketing strategy was consistently implemented. Another positive impact was the growth of entrepreneurs' confidence to expand their market reach independently. This activity makes a real contribution to empowering MSMEs in the fisheries sector to adapt to technological developments and the challenges of the digital era. It is hoped that this empowerment model can be replicated in other small business sectors to support information technology-based local economic growth.
Menganalisis Biaya Produksi Full Costing Dan Variable Cost Terhadap Metode Biaya Pada Hasil Penjualan Pada Toko Kopi Miyami di Cikarang Purwanti Purwanti; Alfia Yunita Indriyani; Cania Masrifa Hadis; Suci Rahmanda Putri; Salman Al Faridzi; Dimas Pratama Yuda; Hafidz Fachri Akbar; Rensisca Vivi Andari; Amelia Dwi Ananda Kontesa; Salsabila Putri Luthfiasari; Rendy Juniardi
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4433

Abstract

This research aims to analyze the influence of full costing and variable costing production methods on the sales results of coffee products at the Micro, Small, and Medium Enterprises (MSMEs) Kopi Miyami in Cikarang. The background of this research is based on the increase in domestic coffee consumption and the trend of the 'ngopi' lifestyle which makes coffee shops an integral part of urban social activities. This study adopts a qualitative approach with purposive sampling techniques, resulting in 80 monthly observation data. The research results indicate that both production cost methods, such as full costing and variable costing, significantly influence sales results. Regression coefficients show that the variable costing method has a more dominant influence on increasing sales results compared to the full costing method. Based on these findings, this research suggests that MSMEs in the food and beverage sector, particularly coffee shops, considering the use of variable costing methods in calculating their production costs. This aims to support efficiency, competitive pricing, and optimal sales improvement.
Co-Authors Alfia Yunita Indriyani Amelia Dwi Ananda Kontesa Cania Masrifa Hadis Dimas Pratama Yuda, Dimas Faris Widiyanto Ferdi Ardiansyah Muhammad Kosim PURWANTI PURWANTI Rafi Reza Annaufal Rendy Juniardi Rensisca Vivi Andari Salman Al Faridzi Salsabila Putri Luthfiasari Suci Rahmanda Putri Yogi Nofiyandi