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Lagarense, Jeskrispen
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Social Sciences

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PENINGKATAN KAPASITAS DAN PELATIHAN PEREMPUAN DALAM PENGEMBANGAN DESA WISATA RINTISAN: STUDI KASUS DESA DIMEMBE SEBAGAI PENDUKUNG DESTINASI PARIWISATA SUPER PRIORITAS LIKUPANG Walansendow, Agustinus; Lagarense, Jeskrispen
Jurnal Ilmu Pariwisata Vol. 4 No. 1 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

The development of Super Priority Destinations (DSP) in Indonesia requires comprehensive support from surrounding villages. Dimembe Village, located 15 km from the Likupang Special Economic Zone, has significant potential as a pioneer tourism village, but faces challenges in women's capacity for tourism development. This study aims to analyze the effectiveness of women's capacity building and training programs in preparing Dimembe Village as a pioneer tourism village supporting the Likupang Super Priority Destination. This participatory action research was carried out for 9 months (2024) involving 115 women from various productive groups in Dimembe Village. This study uses a mixed method approach that combines quantitative assessment and qualitative participatory observation. Interventions include product development training, business management capacity building, digital marketing skills, and tourism service standards. This program has succeeded in increasing women's participation in the tourism economy by 45%, with an increase in average income by 35%. Key achievements include: (1) Development of 15 new handicraft products that meet tourism market standards; (2) Establishment of 2 productive business groups with 30 active members; (3) Establishment of 5 standardized homestays; (4) Creation of 3 integrated cultural tourism packages; (5) Implementation of a digital marketing system that reaches 90% of participants. Participatory capacity building programs are effective in increasing the role of women in the development of pioneer tourism villages. An integrated approach that combines product development, business management, and digital literacy creates sustainable economic opportunities while preserving local cultural values
PENGEMBANGAN PARIWISATA OLAHRAGA UNTUK MENINGKATKAN PELUANG KERJA DI ERA EKONOMI KREATIF DI SULAWESI UTARA Lagarense, Bet El SIlisna; Walansendow, Agustinus; Lagarense, Jeskrispen
Jurnal Ilmu Pariwisata Vol. 4 No. 1 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

Sport tourism is an alternative tourism model with significant potential to drive economic growth andjob creation, especially in the era of the creative economy. This study aims to identify the potentials,challenges, and development strategies of sport tourism to enhance employment opportunities in thetourism sector and local economies. A descriptive-qualitative approach was employed, utilizingliterature studies, field observations, and interviews with tourism actors, sports communities, and localstakeholders. The results indicate that sport tourism can generate a variety of direct and indirect jobopportunities, including sports guides, event organizers, fitness instructors, and supporting MSMEs inNorth Sulawesi. Therefore, collaboration among stakeholders, infrastructure development, and humanresource training oriented toward the integration of sports, tourism, and creative innovation areessential. This study concludes that developing sport tourism is a relevant and sustainable strategy tosupport the creative economy and broaden employment access at both local and national levels
Co-Authors agustinus walansendow Bet El Silisna Lagarense, Bet El Silisna