Garuda - Garba Rujukan Digital

The Role of Emotional Intelligence, Sales Strategies, Customer Trust, and Service Differences in Increasing Repurchase Intentions in Online Entrepreneurship in Indonesia Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.684

This study investigates the influence of emotional intelligence, sales strategies, customer trust, and service differences on repurchase intentions in the context of online entrepreneurship in Indonesia. With a quantitative approach, data were collected from 250 online consumers using a Likert scale (1–5) and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that emotional intelligence and sales strategies significantly affect repurchase intentions both directly and indirectly through customer trust. Furthermore, service differences also show a strong direct relationship with repurchase intentions. Customer trust emerges as a vital mediating variable that enhances the impact of emotional and strategic efforts on customer loyalty. These findings highlight the importance of combining interpersonal competencies, marketing strategies, and value-added services to sustain customer retention in the Indonesian digital marketplace. The study offers practical insights for online entrepreneurs aiming to build long-term customer relationships and improve business sustainability.

Microtargeting the Market: A Bibliometric Mapping of Digital Marketing Trends in Entrepreneurship Judijanto, Loso; Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2259

This study presents a bibliometric mapping of digital marketing trends in entrepreneurship, with a focused lens on the emergence and role of microtargeting strategies. By analyzing 2000–2025 publications sourced from the Scopus database, the study uncovers the intellectual structure, thematic evolution, and global collaboration patterns within this interdisciplinary research domain. Using VOSviewer for keyword co-occurrence, co-authorship, institutional, and country-level analyses, the study reveals that core themes such as entrepreneurship, social media, innovation, digital transformation, and marketing strategy dominate scholarly discourse. The findings also show that countries like India, Indonesia, the United States, and the United Kingdom lead in collaborative research output. Co-citation mapping highlights the convergence of foundational theories in marketing and entrepreneurship, while the overlay and density visualizations suggest a temporal shift toward personalized, data-driven marketing practices post-2021. The study contributes theoretically by identifying underexplored research gaps and practically by guiding entrepreneurs and institutions toward effective microtargeting strategies. Limitations and directions for future research are also discussed to advance the field further.

Microtargeting the Market: A Bibliometric Mapping of Digital Marketing Trends in Entrepreneurship Judijanto, Loso; Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2259

This study presents a bibliometric mapping of digital marketing trends in entrepreneurship, with a focused lens on the emergence and role of microtargeting strategies. By analyzing 2000–2025 publications sourced from the Scopus database, the study uncovers the intellectual structure, thematic evolution, and global collaboration patterns within this interdisciplinary research domain. Using VOSviewer for keyword co-occurrence, co-authorship, institutional, and country-level analyses, the study reveals that core themes such as entrepreneurship, social media, innovation, digital transformation, and marketing strategy dominate scholarly discourse. The findings also show that countries like India, Indonesia, the United States, and the United Kingdom lead in collaborative research output. Co-citation mapping highlights the convergence of foundational theories in marketing and entrepreneurship, while the overlay and density visualizations suggest a temporal shift toward personalized, data-driven marketing practices post-2021. The study contributes theoretically by identifying underexplored research gaps and practically by guiding entrepreneurs and institutions toward effective microtargeting strategies. Limitations and directions for future research are also discussed to advance the field further.

PENGARUH PENDIDIDIKAN DAN PELATIHAN TERHADAP KINERJA PEGAWAI PADA BADAN PENGEMBANGAN SUMBER DAYA MANUSIA (BPSDM) PROVINSI MALUKU Rosmiyati, Rosmiyati; Sahertian, Olivia Laura; Tetelepta, Maria Marlyn
Jurnal Administrasi Terapan Vol. 1 (2022): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.1640

Education and training are important things to increase the knowledge and skills of employees and have an impact on one's performance at work. The purpose of this study was to determine the effect of education and training on the performance of employees of the Maluku Province Human Resources Development Agency.This research is a quantitative research, with a sample of 40 respondents. Retrieval of data using a questionnaire distributed to respondents. The analysis tool used is simple linear regression analysis with SPSS 20 software.Based on the results of data analysis, education and training have a positive effect on the performance of employees of the Maluku Provincial Human Resources Development Agency. This is evidenced by the results of the t test having a t-count value of 3.026 > t-table 2.012 and a significant value of 0.004 <0.05.Keywords : Education and training, performance

PENGARUH MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR BALAI PELESTARIAN KEBUDAYAAN WILAYAH XX Nustelu, Presley; Sahertian, Olivia Laura; Tetelepta, Maria Marlyn
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2109

The XX Region Cultural Preservation Center is the technical implementation unit of the Ministry of Education and Culture in the field of preserving cultural values and is under and responsible for the Director General of Culture. Based on the observations, problems are still found regarding work motivation and performance. This research aims to determine the effect of motivation on employee performance at the XX Region Cultural Conservation Center.The method used in this research was the descriptive method. The population in this study were employees of the XX Region Cultural Preservation Center office, with a population of 31 people and a sample of 30 people. The data were collected through questionnaires. The analysis technique used was simple linear regression.The test results showed that work motivation influences employee performance. Employees who receive good non-financial compensation, who always receive direction at work, have good relationships at work, and receive awards as well as recognition at work have high performance too. Keywords: motivation, employee performance

Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Tri Samudra Ambon Semarang, Alda; Sahertian, Olivia Laura; Tetelepta, Maria Marlyn
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2545

Employee performance is influenced by and enhanced by work discipline. The purpose of this study is to ascertain how PT. Tri Samudra Ambon employees perform in relation to work discipline.Using the Slovin formula, a sample of 90 respondents was selected. Simple linear regression analysis and descriptive analysis using SPSS software were the analytical techniques employed in this study. The derived regression is Y = 4.630 + 0.784. Descriptive analysis indicates that employee performance at PT. Tri Samudra Ambon has an average score of 3.34, which is regarded as good, and work discipline has an average score of 3.27, which is quite good.These findings support the notion that PT. Tri Samudra staff performance is positively impacted by discipline. Keywords: Work Discipline, Employee Performance

Pengaruh Beban Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada CV. Sumber Harta Laut Mas Ambon Yuyun, Wa; Aponno, Elsina H; Tetelepta, Maria Marlyn
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2933

Based on the initial survey on CV. Sumber Harta Laut Mas Ambon shows that there are indications of workload problems on employees. On the other hand, it also shows symptoms of work stress so that it has an impact on employee performance. This study aims to determine how the effect of workload and work stress on employee performance at CV. Sumber Harta Laut Mas Ambon.The analytical method used in this study is descriptive analysis and multiple linear regression analysis. Descriptive analysis shows that the workload on employees of CV. Sumber Harta Laut Mas Ambon with an average value of 3.70 which is interpreted as high, while stressaverage work value of 3.02 which is also interpreted as high. The results of the regression analysis show that workload has a negative and significant effect on the performance of CV. Sumber Harta Laut Mas Ambon, work stress has a negative and significant impact on the performance of employees. CV. Sumber Harta Laut Mas Ambon And simultaneously workload and work stress have a significant effect on employee performance.Based on the results of this study, it can be concluded that the higher the workload and work stress, the lower the employee's performance. To overcome this, CV. Sumber Harta Laut Mas Ambon must try to reduce workload by paying attention to working conditions, and use of working time and targets to be achieved. Employee stress levels must also be reduced by paying attention to symptoms of employee stress on psychological, physical and behavioral indicators so that employee performance increases. Keywords: Workload, Work Stress, Employee Performance.

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