Garuda - Garba Rujukan Digital

Pengabdian Kepada Masyarakat Workshop Canva: Meningkatkan Kualitas Pemasaran Produk Lokal UMKM di Piru, Kabupaten Seram Bagian Barat Souisa, Wendy; Lussy, Kalsum; Pandu, Imanuela; Nahuway, Victorio F.
JURNAL PENGABDIAN MASYARAKAT JAMAK Vol. 6 No. 2 (2023): DESEMBER
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jpmj.v6i2.3278

This workshop aims to equip Micro, Small, and Medium Enterprises (MSMEs) in Piru, West Seram Regency, with skills to use Canva to improve the marketing quality of their local products. Canva is an easy-to-use graphic design platform, allowing MSMEs to create attractive and professional promotional materials without needing a deep design background. This Canva workshop is designed to produce concrete and measurable outputs, which not only demonstrate the success of the training but also provide direct added value to participants and relevant parties. Through this combination of evaluation methods, the workshop organizers can gain a comprehensive overview of the training's impact, identify areas of success, and find room for improvement for better MSME empowerment programs in Piru, West Seram Regency.Keywords: Canva Workshop, Marketing Quality

The Role of Emotional Intelligence, Sales Strategies, Customer Trust, and Service Differences in Increasing Repurchase Intentions in Online Entrepreneurship in Indonesia Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.684

This study investigates the influence of emotional intelligence, sales strategies, customer trust, and service differences on repurchase intentions in the context of online entrepreneurship in Indonesia. With a quantitative approach, data were collected from 250 online consumers using a Likert scale (1–5) and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that emotional intelligence and sales strategies significantly affect repurchase intentions both directly and indirectly through customer trust. Furthermore, service differences also show a strong direct relationship with repurchase intentions. Customer trust emerges as a vital mediating variable that enhances the impact of emotional and strategic efforts on customer loyalty. These findings highlight the importance of combining interpersonal competencies, marketing strategies, and value-added services to sustain customer retention in the Indonesian digital marketplace. The study offers practical insights for online entrepreneurs aiming to build long-term customer relationships and improve business sustainability.

Microtargeting the Market: A Bibliometric Mapping of Digital Marketing Trends in Entrepreneurship Judijanto, Loso; Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2259

This study presents a bibliometric mapping of digital marketing trends in entrepreneurship, with a focused lens on the emergence and role of microtargeting strategies. By analyzing 2000–2025 publications sourced from the Scopus database, the study uncovers the intellectual structure, thematic evolution, and global collaboration patterns within this interdisciplinary research domain. Using VOSviewer for keyword co-occurrence, co-authorship, institutional, and country-level analyses, the study reveals that core themes such as entrepreneurship, social media, innovation, digital transformation, and marketing strategy dominate scholarly discourse. The findings also show that countries like India, Indonesia, the United States, and the United Kingdom lead in collaborative research output. Co-citation mapping highlights the convergence of foundational theories in marketing and entrepreneurship, while the overlay and density visualizations suggest a temporal shift toward personalized, data-driven marketing practices post-2021. The study contributes theoretically by identifying underexplored research gaps and practically by guiding entrepreneurs and institutions toward effective microtargeting strategies. Limitations and directions for future research are also discussed to advance the field further.

Microtargeting the Market: A Bibliometric Mapping of Digital Marketing Trends in Entrepreneurship Judijanto, Loso; Souisa, Wendy; Lussy, Kalsum; Tetelepta, Maria Marlyn; Tutupoho, Fauzia
West Science Interdisciplinary Studies Vol. 3 No. 09 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i09.2259

This study presents a bibliometric mapping of digital marketing trends in entrepreneurship, with a focused lens on the emergence and role of microtargeting strategies. By analyzing 2000–2025 publications sourced from the Scopus database, the study uncovers the intellectual structure, thematic evolution, and global collaboration patterns within this interdisciplinary research domain. Using VOSviewer for keyword co-occurrence, co-authorship, institutional, and country-level analyses, the study reveals that core themes such as entrepreneurship, social media, innovation, digital transformation, and marketing strategy dominate scholarly discourse. The findings also show that countries like India, Indonesia, the United States, and the United Kingdom lead in collaborative research output. Co-citation mapping highlights the convergence of foundational theories in marketing and entrepreneurship, while the overlay and density visualizations suggest a temporal shift toward personalized, data-driven marketing practices post-2021. The study contributes theoretically by identifying underexplored research gaps and practically by guiding entrepreneurs and institutions toward effective microtargeting strategies. Limitations and directions for future research are also discussed to advance the field further.

PENGARUH PERAN PIMPINAN DALAM MENINGKATKAN KINERJA PEGAWAI PADA BAGIAN BIRO UMUM KANTOR GUBERNUR MALUKU Salaputa, Sarpa; Manuputty, Evandro A W; Lussy, Kalsum
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1377

The influence of the rolein improving employee performance at the general bureau of the Maluku groveror office,under the guidance of the first thesis Evandro A.W manuputty,SE.MM and thesis supervisor II kalsum lussy. This study aims to determine the influence of leaders in improving employee performance. The method uses simple linier analysis. The sample in this study amounted to 50 respondents. Data collection using a questionnaire. The results of this study indicate that 1% increase in leadership value,the employee performance will increase by 0.602. the regression coefficient is positive,so it can be said that the direction of the leadership influence (variable X) on employee performance (Variabel Y) is positive. And based on the signicance value obtained from the table above, it can be concluded that the leadership variable (X) on employee performance (Y). Keywords : Leadership,Employee Prformance.

Pengaruh Disiplin Kerja Terhadap Kinerja Pegawai Biro Administrasi Pembangunan Dan Layanan Pengadaan Jasa Pemerintah Provinsi Maluku Usmany, Aldrin; Rutumalessy, Sherly; Lussy, Kalsum
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2513

Initial survey on the Influence of Work Discipline on the Performance of Employees of the Development Administration Bureau and Maluku Provincial Government Procurement Services. Shows there are problems with employee discipline and performance. This lack of employee discipline will certainly have an impact on performance. Working less than normal hours will result in work not being completed on time or things not being completed. This can be proven through recapitulation of performance achievement data. The analytical method used in this research is quantitative analysis and simple linear regression analysis. Quantitative analysis in the Likert scale range of 1 to 5 shows that employee discipline affects the performance of employees of the Development Administration Bureau and government services procurement services in Maluku Province. Shows there are problems with employee discipline and performance. On the Performance of Development Administration Bureau Employees and Maluku Provincial Government Service Procurement Services. Shows there are problems with employee discipline and performance. has an average value of 0.785 which is interpreted as quite good, while employee performance has an average value of 0.731 which is interpreted as quite good. The results of the hypothesis test of the discipline variable (X) on employee performance (Y) show a calculated t value of 4.258. So it can be concluded that discipline has a positive effect on employee performance. The influence of the independent variable on the dependent variable (employee performance) Based on these results, it can be concluded that the better the discipline, the better the performance of disciplined employees regarding the performance of employees of the Development Administration Bureau and government services procurement services in Maluku Province. Shows there are problems with employee discipline and performance. To improve it, leaders need to pay attention. Supervise each employee regarding discipline regarding performance. Keywords: Discipline, Employee Performance

Tinjauan Lingkungan Fisik Pada Madrasah Aliyah Al Muslim Ambon Kaplale, Safna; Kay, Vera Paulin; Lussy, Kalsum; Melmambessy, Simson
Jurnal Administrasi Terapan Vol. 3 No. 2 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i2.2899

The purpose of this writing is to be able to find out how the adequate physical work environment in "Madrasah Aliyah Al-Muslim Ambon".This research is qualitative in which the author describes the physical work environment at Madrasah Aliyah Al-Muslim Ambon. The data analysis technique used in this writing is with a qualitative analysis technique, namely using a theoretical approach according to experts related to this writing. The results of this study show that the physical environment in Madrasah Aliyah Al-Muslim Ambon is not yet feasible.The conclusion that can be drawn from this writing is that the physical condition that occurs at Madrasah Aliyah Al-Muslim Ambon is seen from the color of the paint on the walls that have begun to fade and be damaged due to the condition of the building, poor lighting due to the absence of window installation so that the sun's rays reflect the light directly, the air in the room due to the absence of ceiling installation in each room which can cause the air temperature to increase further and leakage on zinc roofs, the humidity on the walls is the same as the color of the paint that has faded and is damaged due to the condition of the building that has been damp, and the cleanliness of the room has not been properly maintained due to the floor that has been damaged because it is still using basic cement. Keywords :Physical Environment

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