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All Journal JURNAL LENTERA BISNIS International Journal of Education, Social Studies, And Management (IJESSM)
Parinduri, Rizka Elvira
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Economics, Econometrics & Finance Education Social Sciences Other

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Tourism Potential in Medan City with an Inclusive Digital Marketing Approach Parinduri, Rizka Elvira
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.847

Abstract

Medan City's tourism potential stems from its natural beauty, historical heritage, diverse population, strategic location, diverse customs, culture, and adequate infrastructure. Medan has 26 tourist attractions grouped into five categories are natural, religious or spiritual, cultural, culinary, and recreational. Among these, four leading tourist attractions are developed and managed by the Medan City Government through the Medan City Tourism and Culture Office. These four leading attractions are Maimun Palace, Al-Mahsun Grand Mosque, Crocodile Park or Crocodile Breeding Park, and Tjong A Fie Mansion. This study uses descriptive and theoretical research. To help explain this descriptive and theoretical research, secondary data is used. The aim of this research is to explain the tourism potential of Medan City with an inclusive digital marketing approach. Research results show that inclusive digital marketing in Medan City tourism requires a marketing approach that ensures that everyone, regardless of background, identity, or ability, feels represented and respected in digital campaigns. Inclusive digital marketing involves creating inclusive messaging and visuals, ensuring accessibility, and a user-friendly experience for everyone, including people with disabilities.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM BERBASIS ONLINE Arisandi, Edi; Setiawan, Rachmadi; Amalia, Fisy; Parinduri, Rizka Elvira; Munir, Abdul Razak
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2044

Abstract

This study aims to determine the effectiveness of digital marketing strategies in increasing sales in online-based MSMEs. This research approach collects data through a literature study, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that digital marketing strategies are proven effective in increasing sales in online-based MSMEs. Some key strategies that can be implemented include utilizing social media as a promotional channel, optimizing marketplaces and websites, implementing content marketing, using paid digital advertising and search engine optimization (SEO), collaborating with influencers and affiliate marketing, customer relationship management (CRM), and data analysis and evaluation of digital marketing performance. The implementation of these strategies allows MSMEs to reach a wider range of consumers, build trust and loyalty, and increase sales sustainably with cost efficiency and appropriate data utilization.
Co-Authors Abdul Razak Munir Arisandi, Edi Fisy Amalia Rachmadi Setiawan