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All Journal JURNAL LENTERA BISNIS International Journal of Education, Social Studies, And Management (IJESSM) Journal of International Conference Proceedings Jurnal Riset Ilmiah Jurnal Ilmu Manajemen dan Bisnis (JURMANIS)
Arisandi, Edi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of Brand Loyalty through Brand Image as an Intervening Variable Arisandi, Edi
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.1999

Abstract

Consumers will judge the quality of a product by experience. A positive experience will result in a positive assessment of the brand that has been used. Companies must maintain a positive consumer experience through the brands. The experience of using a brand will produce opinions, attitudes, and aspects of consumer behavior. A good experience in using a brand will make consumers loyal to the brand; it can impact the company’s sustainability. This study aims to determine the impact of product quality, customer value, and brand experience on brand loyalty through brand image. The sampling method uses non-probability sampling with a purposive sampling method—data retrieval using survey methods. The analysis technique used is Partial Least Square Analysis Structural Equation Modeling (PLS-SEM) using SmartPLS 3. The results are that customer value & brand experience has have a significant effect on brand image, and product quality has no significant effect on brand image & brand loyalty. Customer value has no significant effect on brand loyalty, and brand experience & brand image have a significant effect on brand loyalty. Product quality, customer value, and brand experience have no significant on brand loyalty through brand image.
ANALISIS PENGARUH FASILITAS, SUASANA, KONDISI TEMPAT,  KEPUASAN  TERHADAP KINERJA PEGAWAI PADA KANTOR  DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BALANGAN Hidayatullah, Syarif; Maulana, Erfan; Arisandi, Edi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1477

Abstract

Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh Fasilitas, Suasana, Kondisi Tempat, dan Kepuasan Kerja terhadap Kinerja Pegawai di Kantor Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Balangan. Metode yang digunakan adalah regresi linier berganda dengan bantuan SPSS. Populasi penelitian mencakup seluruh pegawai, baik PNS maupun honorer, dengan sampel sebanyak 56 orang yang dipilih menggunakan teknik probability sampling. Data dikumpulkan melalui kuesioner. Hasil uji simultan (ANOVA) menunjukkan bahwa variabel Fasilitas (X1), Suasana (X2), Kondisi Tempat (X3), dan Kepuasan Kerja (X4) secara bersama-sama berpengaruh signifikan terhadap Kinerja Pegawai. Nilai koefisien determinasi (R square) sebesar 0,898 mengindikasikan bahwa 89,80% variasi Kinerja Pegawai dapat dijelaskan oleh keempat variabel bebas tersebut. Sisanya sebesar 10,20% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dengan demikian, fasilitas kerja, suasana lingkungan, kondisi tempat, dan kepuasan kerja merupakan faktor penting dalam meningkatkan kinerja pegawai di instansi tersebut.
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM BERBASIS ONLINE Arisandi, Edi; Setiawan, Rachmadi; Amalia, Fisy; Parinduri, Rizka Elvira; Munir, Abdul Razak
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2044

Abstract

This study aims to determine the effectiveness of digital marketing strategies in increasing sales in online-based MSMEs. This research approach collects data through a literature study, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that digital marketing strategies are proven effective in increasing sales in online-based MSMEs. Some key strategies that can be implemented include utilizing social media as a promotional channel, optimizing marketplaces and websites, implementing content marketing, using paid digital advertising and search engine optimization (SEO), collaborating with influencers and affiliate marketing, customer relationship management (CRM), and data analysis and evaluation of digital marketing performance. The implementation of these strategies allows MSMEs to reach a wider range of consumers, build trust and loyalty, and increase sales sustainably with cost efficiency and appropriate data utilization.
The Role of Social Marketing in Supporting Sustainability Marketing Arifin, Moh Samsul; Jodi, I Wayan Gede Antok Setiawan; Arisandi, Edi; Kespandiar, Tengku; Elizabeth, Elizabeth
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.959

Abstract

Technological developments have given rise to many new types of marketing. One of these is sustainable marketing. Sustainable marketing is not just about selling products or services, but also about how those products or services are developed, produced, and distributed in a responsible and sustainable manner. The purpose of this research is to understand the role of social marketing in supporting sustainability marketing. The research analysis in this study employed a descriptive theoretical approach. To support the theoretical explanations in this study, secondary data was obtained from books, e-books, and other relevant sources as reference materials. The research findings indicate that the role of social marketing in supporting sustainability marketing can shift consumer behavior toward a more pro-environmental and pro-social direction, increase awareness of sustainability issues, create long-term socio-economic value, and strengthen business commitment to sustainable development goals.
Strategi Manajemen SDM Inklusif dalam Mendukung Pencapaian SDG 8 (Decent Work and Economic Growth) bagi Pekerja Sektor Informal di Kabupaten Hulu Sungai Utara Maulana, Erfan; Arisandi, Edi; Arifin
Jurnal Ilmu Manajemen dan Bisnis Vol. 2 No. 01 (2026): Jurnal Ilmu Manajemen dan Bisnis
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT UNIVERSITAS SAPTA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65369/kb4sjb45

Abstract

Penelitian ini mengkaji strategi manajemen sumber daya manusia (MSDM) inklusif dalam mendukung pencapaian Sustainable Development Goal 8 (Decent Work and Economic Growth) pada pekerja sektor informal di Kabupaten Hulu Sungai Utara. Tingginya dominasi pekerjaan informal yang ditandai oleh ketidakstabilan pendapatan, keterbatasan perlindungan sosial, serta rendahnya akses terhadap pengembangan kompetensi menjadi tantangan struktural dalam mewujudkan pekerjaan layak di tingkat daerah. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui wawancara mendalam, observasi lapangan, dan analisis dokumen yang melibatkan pekerja informal, perwakilan pemerintah daerah, serta pemangku kepentingan komunitas. Hasil penelitian mengidentifikasi lima strategi MSDM inklusif, yaitu pengembangan kompetensi berbasis kebutuhan lokal, akses pembiayaan mikro yang inklusif, dukungan digitalisasi usaha, fasilitasi perlindungan sosial, dan kolaborasi multipihak. Strategi tersebut berkontribusi terhadap peningkatan produktivitas, keberlanjutan usaha, dan keamanan kerja pekerja informal. Penelitian ini menyimpulkan bahwa penerapan MSDM inklusif dapat menjadi instrumen strategis dalam memperkuat ketahanan ekonomi lokal serta mempercepat pencapaian SDG 8 melalui pertumbuhan ekonomi yang berkelanjutan dan inklusif
Co-Authors Abdul Razak Munir Arifin Arifin, Moh Samsul Elizabeth Yohanes Fisy Amalia Kespandiar, Tengku Parinduri, Rizka Elvira Rachmadi Setiawan SETIAWAN JODI, I WAYAN GEDE ANTOK Syarif Hidayatullah