Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS Journal of International Conference Proceedings Jurnal Ekonomi dan Bisnis Digital Jurnal Riset Ilmiah Jurnal Ilmu Manajemen dan Bisnis (JURMANIS)
Arisandi, Edi
Universitas Sapta Mandiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Analisis Persediaan Bahan Baku terhadap Kontinuitas Pada Industri Kertas Handmade Edi Arisandi
EKONOMI DAN BISNIS DIGITAL Vol 2 No 2 (2023): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v2i2.156

Abstract

Raw materials are a very important part of the smooth running of a production, lack of raw materials can disrupt theproduction process, while excess raw materials can cause storage costs to increase and other costs. This study aims todetermine how to control raw material inventory on the continuity of productionin the handmade paper industry, inaddition to knowing the possibility of increasing the efficiency of raw material inventory using the Economic OrderQuantity (EQQ) model. This research is located in Balangan Regency. The type ofresearch used in this research is descriptive quantitative, which is an analysis of data by describing or describing the data that has been collected asit is withoutthe intention of making conclusions that apply to the public. The types of data used in this study are quantitative data and qualitative data. There are two sources of data used in this study, namely primary data and secondary data. Methods of data collection are done by means of observation and interviews. The results of this study indicate that the efficiency of raw material inventory at the company can be increased by using the Economic Order Quantity (EOQ) model and the useof the company's Economic Order Quantity (EOQ) can increase savings or low costs compared to using the method applied by the company today so that it is good for company sustainability.
Analysis of Brand Loyalty through Brand Image as an Intervening Variable Arisandi, Edi
Journal of International Conference Proceedings Vol 5, No 5 (2022): 2nd Wimaya International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i5.1999

Abstract

Consumers will judge the quality of a product by experience. A positive experience will result in a positive assessment of the brand that has been used. Companies must maintain a positive consumer experience through the brands. The experience of using a brand will produce opinions, attitudes, and aspects of consumer behavior. A good experience in using a brand will make consumers loyal to the brand; it can impact the company’s sustainability. This study aims to determine the impact of product quality, customer value, and brand experience on brand loyalty through brand image. The sampling method uses non-probability sampling with a purposive sampling method—data retrieval using survey methods. The analysis technique used is Partial Least Square Analysis Structural Equation Modeling (PLS-SEM) using SmartPLS 3. The results are that customer value & brand experience has have a significant effect on brand image, and product quality has no significant effect on brand image & brand loyalty. Customer value has no significant effect on brand loyalty, and brand experience & brand image have a significant effect on brand loyalty. Product quality, customer value, and brand experience have no significant on brand loyalty through brand image.
ANALISIS PENGARUH FASILITAS, SUASANA, KONDISI TEMPAT,  KEPUASAN  TERHADAP KINERJA PEGAWAI PADA KANTOR  DINAS PEKERJAAN UMUM DAN PENATAAN RUANG KABUPATEN BALANGAN Hidayatullah, Syarif; Maulana, Erfan; Arisandi, Edi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 7 (2025): SINERGI : Jurnal Riset Ilmiah, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i7.1477

Abstract

Penelitian ini bertujuan untuk menganalisis dan membuktikan pengaruh Fasilitas, Suasana, Kondisi Tempat, dan Kepuasan Kerja terhadap Kinerja Pegawai di Kantor Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Balangan. Metode yang digunakan adalah regresi linier berganda dengan bantuan SPSS. Populasi penelitian mencakup seluruh pegawai, baik PNS maupun honorer, dengan sampel sebanyak 56 orang yang dipilih menggunakan teknik probability sampling. Data dikumpulkan melalui kuesioner. Hasil uji simultan (ANOVA) menunjukkan bahwa variabel Fasilitas (X1), Suasana (X2), Kondisi Tempat (X3), dan Kepuasan Kerja (X4) secara bersama-sama berpengaruh signifikan terhadap Kinerja Pegawai. Nilai koefisien determinasi (R square) sebesar 0,898 mengindikasikan bahwa 89,80% variasi Kinerja Pegawai dapat dijelaskan oleh keempat variabel bebas tersebut. Sisanya sebesar 10,20% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dengan demikian, fasilitas kerja, suasana lingkungan, kondisi tempat, dan kepuasan kerja merupakan faktor penting dalam meningkatkan kinerja pegawai di instansi tersebut.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI DAN REVIEW PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE Edi Arisandi
Jurnal Ilmu Manajemen dan Bisnis Vol. 1 No. 01 (2025): Jurnal Ilmu Manajemen dan Bisnis
Publisher : FAKULTAS HUMANIORA UNIVERSITAS SAPTA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65369/1beb9q81

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui apakah kualitas produk, harga, promosi dan Review pelanggan berpengaruh secara parsial dan simultan terhadap keputusan pembelian pada Marketplace Shopee. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan menggunakan metode survei. Sampel penelitian ditentukan dengan teknik purposive sampling sebanyak 180 orang reponden. Uji coba kuesioner melalui uji validitas dengan Corrected item- Total Correlation dan uji reabilitas dengan Cronbach’s Alpha. Teknik Analisis menggunakan metode analisis deskriptif, Uji Asumsi Klasik dan Analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa: 1. Kualitas produk berpengaruh parsial dan signifikan terhadap keputusan pembelian, dengan nilai thitung > ttabel (5,766>1,974) dan nilai signifikansi sebesar 0,000 (sig. <0,05), 2. Harga berpengaruh parsial dan signifikan terhadap keputusan pembelian, nilai thitung>ttabel (2,715>1,974) dengan nilai signifikansi 0,007 (sig.<0,05). 3. Promosi berpengaruh parsial dan signifikan terhadap keputusan pembelian, nilai thitung>ttabel (3,454>1,974) dengan nilai signifikansi 0,001 (sig.<0,05). 4. Review Pelanggan berpengaruh parsial dan signifikan terhadap keputusan pembelian, nilai thitung > nilai ttabel (4,441>1,974) dengan signifikansi 0,000 (sig<0,05). 5. Kualitas produk, harga, promosi, dan Review pelanggan berpengaruh secara simultan terhadap keputusan pembelian nilai fhitung > ftabel (84,065>2,42) dengan nilai signifikansi 0,000. Variabel independent (Kualitas Produk, harga, promosi, dan Review pelanggan) mempengaruhi variabel dependent (keputusan pembelian) sebesar 65,8% dengan nilai R Square 0,658, sedangkan 34,2% lainnya dipengaruhi oleh variabel lain yang tidak menjadi fokus dalam penelitian ini. Kata kunci: Kualitas Produk, Harga, Promosi dan Review Pelanggan, Keputusan Pembelian, Market Place Shopee Abstract This study aims to determine whether product quality, price, promotion and customer reviews have a partial and simultaneous effect on purchasing decisions on the Shopee Marketplace. The method used in this study is quantitative using a survey method. The research sample was determined by purposive sampling technique of 180 respondents. The questionnaire trial was conducted through a validity test with Corrected item-Total Correlation and a reliability test with Cronbach's Alpha. The analysis technique used descriptive analysis methods, Classical Assumption Tests and Multiple Linear Regression Analysis. The results of the study showed that: 1. Product quality has a partial and significant effect on purchasing decisions, with a tcount value> ttable (5.766> 1.974) and a significance value of 0.000 (sig. <0.05), 2. Price has a partial and significant effect on purchasing decisions, tcount value> ttable (2.715> 1.974) with a significance value of 0.007 (sig. <0.05). 3. Promotion has a partial and significant effect on purchasing decisions, t count> t table (3.454> 1.974) with a significance value of 0.001 (sig. <0.05). 4. Customer reviews have a partial and significant effect on purchasing decisions, t count> t table (4.441> 1.974) with a significance of 0.000 (sig <0.05). 5. Product quality, price, promotion, and customer reviews have a simultaneous effect on purchasing decisions, f count> ft table (84.065> 2.42) with a significance value of 0.000. Independent variables (Product Quality, price, promotion, and customer reviews) affect the dependent variable (purchase decisions) by 65.8% with an R Square value of 0.658, while the other 34.2% is influenced by other variables that are not the focus of this study. Keywords: Product Quality, Price, Promotion and Customer Review, Purchase Decision, Shopee Market Place
STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PADA UMKM BERBASIS ONLINE Arisandi, Edi; Setiawan, Rachmadi; Amalia, Fisy; Parinduri, Rizka Elvira; Munir, Abdul Razak
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2044

Abstract

This study aims to determine the effectiveness of digital marketing strategies in increasing sales in online-based MSMEs. This research approach collects data through a literature study, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that digital marketing strategies are proven effective in increasing sales in online-based MSMEs. Some key strategies that can be implemented include utilizing social media as a promotional channel, optimizing marketplaces and websites, implementing content marketing, using paid digital advertising and search engine optimization (SEO), collaborating with influencers and affiliate marketing, customer relationship management (CRM), and data analysis and evaluation of digital marketing performance. The implementation of these strategies allows MSMEs to reach a wider range of consumers, build trust and loyalty, and increase sales sustainably with cost efficiency and appropriate data utilization.
Strategi Manajemen SDM Inklusif dalam Mendukung Pencapaian SDG 8 (Decent Work and Economic Growth) bagi Pekerja Sektor Informal di Kabupaten Hulu Sungai Utara Maulana, Erfan; Arisandi, Edi; Arifin
Jurnal Ilmu Manajemen dan Bisnis Vol. 2 No. 01 (2026): Jurnal Ilmu Manajemen dan Bisnis
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN MASYARAKAT UNIVERSITAS SAPTA MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65369/kb4sjb45

Abstract

Penelitian ini mengkaji strategi manajemen sumber daya manusia (MSDM) inklusif dalam mendukung pencapaian Sustainable Development Goal 8 (Decent Work and Economic Growth) pada pekerja sektor informal di Kabupaten Hulu Sungai Utara. Tingginya dominasi pekerjaan informal yang ditandai oleh ketidakstabilan pendapatan, keterbatasan perlindungan sosial, serta rendahnya akses terhadap pengembangan kompetensi menjadi tantangan struktural dalam mewujudkan pekerjaan layak di tingkat daerah. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data diperoleh melalui wawancara mendalam, observasi lapangan, dan analisis dokumen yang melibatkan pekerja informal, perwakilan pemerintah daerah, serta pemangku kepentingan komunitas. Hasil penelitian mengidentifikasi lima strategi MSDM inklusif, yaitu pengembangan kompetensi berbasis kebutuhan lokal, akses pembiayaan mikro yang inklusif, dukungan digitalisasi usaha, fasilitasi perlindungan sosial, dan kolaborasi multipihak. Strategi tersebut berkontribusi terhadap peningkatan produktivitas, keberlanjutan usaha, dan keamanan kerja pekerja informal. Penelitian ini menyimpulkan bahwa penerapan MSDM inklusif dapat menjadi instrumen strategis dalam memperkuat ketahanan ekonomi lokal serta mempercepat pencapaian SDG 8 melalui pertumbuhan ekonomi yang berkelanjutan dan inklusif
Co-Authors Abdul Razak Munir Arifin Erfan Maulana Fisy Amalia Parinduri, Rizka Elvira Rachmadi Setiawan Syarif Hidayatullah