Article Per Year (5 Year)
p-Index From 2021 - 2026
1.259
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Pembangunan At-Tadbir : jurnal ilmiah manajemen Jurnal Ilmiah Manajemen Kesatuan Journal Research of Social Science, Economics, and Management Jurnal Bisnis dan Pembangunan Journal of Development Administrations Thinking Understand: Public and Business Administration (DATU)
Jumai Latte
Sekolah Tinggi Ilmu Administrasi Amuntai, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
PENGARUH PRODUCT PERCEIVED QUALITY DAN CITRA TOKO TERHADAP MINAT BELI PRODUK LABEL PRIBADI INDOMARET TANAH GROGOT Jumai Latte
At-Tadbir : jurnal ilmiah manajemen Vol 2, No 2 (2018): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.684 KB) | DOI: 10.31602/atd.v2i2.1353

Abstract

Tujuan penelitian ini adalah 1) untuk mengetahui pengaruh product perceived quality terhadap citra toko 2) untuk mengetahui pengaruh citra toko terhadap minat beli 3) untuk mengetahui pengaruh product perceived quality terhadap minat beli. Tipe penelitian yang digunakan adalah eksplanatory. Populasi dan sampel dalam penelitian ini adalah konsumen Indomaret Tanah Grogot dengan jumlah sampel 115 orang dan teknik pengambilan sampel dengan teknik sampling aksidental. Teknik analisa data dalam penelitian ini menggunakan Stuctural Equation Modeling (SEM) dengan software Smart Partial Least Square (Smart PLS) versi 2.0 M3. Hasil penelitian menunjukkan bahwa 1) Product perceived quality berpengaruh signifikan terhadap citra toko, besar pengaruhnya yaitu 68,65%. 2) Citra toko berpengaruh signifikan terhadap minat beli produk label pribadi, besar pengaruhnya yaitu 27,67%. 3) Product perceived quality berpengaruh tidak signifikan terhadap minat beli produk label pribadi besar pengaruhnya yaitu 16,75%. Kata kunci: Product perceived quality, citra toko, minat beli produk label pribadi
Pengaruh Potensi Sumber Daya Alam Dan Indeks Pertumbuhan Manusia (IPM) Terhadap Pertumbuhan Ekonomi Di Desa Hantakan Kabupaten Hulu Sungai Tengah Agustina, Eka Santi; Latte, Jumai
JURNAL BISNIS DAN PEMBANGUNAN Vol 12, No 2 (2023): Mei-Agustus 2023
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.v12i2.17972

Abstract

Hantaka Village in the Hulu Sungai Tengah Regency of the South Kalimantan Province served as the background for this study's data collection in support of the study's objectives. In the philosophy of positivism, sampling is typically done at random, research instruments are used for data collection, and quantitative and statistical methods are used for data analysis. There are 1,501 people in the population, and 45 of them make up the sample. Hair et al.'s (2014) theory: 173. As a result, the following findings are obtained: 1. The results of the t test indicate that the variable potential of natural resources (X1) has a magnitude influence of 62.1 percent and a significant level of 0.000, or less than 0.05, indicating that Ho is rejected and Ha is accepted, indicating that the potential of natural resources (X1) has an effect on economic growth in Hanntak Village, Hulu Sungai Tengah Regency. 2. The results of the t test indicate that the variable human growth index (IPM) (X2) has a magnitude influence of 20% and a significant level of 0.094, or less than 0.05, indicating that Ho is accepted and Ha is rejected. This indicates that the human growth index (IPM) (X2) has an effect on economic growth in Hanntak Village, Hulu Sungai Tengah Regency, but not significantly. 3. The potential impact of natural resources and the human growth index (IPM) on economic growth in Hanntak Village, Hulu Sungai Tengah Regency, accounted for 51.10 percent of the independent variables. The remaining 48.90 percent was influenced by other factors that were not examined in this study Keywords: Economy, Growth Index, Natural Resources
Analisis Strategi Pemasaran Rumah Jahit Hafsah Menggunakan Pendekatan Bauran Pemasaran 4P Fatimah; Jumai Latte
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 1 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i1.70

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs), locally known as UMKM, play a strategic role in Indonesia’s economy, particularly in rural areas far from major trade centers. One of the service sectors experiencing continuous growth is tailoring, which typically involves personalized services and builds strong, trust-based relationships with customers. Home-based tailoring businesses offer economic opportunities, especially for women, enabling them to earn income while managing household responsibilities. This study focuses on Rumah Jahit Hafsah, a home-based tailoring business in Desa Hakurung, Kecamatan Daha Utara, which has demonstrated significant growth since its establishment in 2018. The research analyzes the marketing strategies employed by Rumah Jahit Hafsah through the 4Ps marketing mix framework: Product, Price, Place, and Promotion. Using a qualitative descriptive approach, data were collected through field observations and unstructured interviews with the business owner and customers. The findings reveal that Rumah Jahit Hafsah effectively applies marketing strategies tailored to customer needs and local market conditions, allowing the business to remain competitive despite seasonal fluctuations and competition from similar enterprises. This study contributes to the literature on marketing strategies for micro enterprises and offers practical insights for tailoring businesses aiming for sustainable growth through targeted marketing approaches
PENGARUH GREEN MARKETING TERHADAP NIAT BELI KONSUMEN PADA BRAND SKINCARE NPURE DI KALIMANTAN Jumai Latte
Journal of Development Administrations Thinking Understand: Public and Business Administration (DATU) Vol. 1 No. 2 (2025): Journal of Development Administrations Thinking Understand: Public and Business
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/datu.v1.i2.905

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh green marketing terhadap niat beli konsumen pada brand skincare Npure di Kalimantan. Tipe penelitian yang digunakan adalah eksplanatory. Populasi dan sampel dalam penelitian ini adalah semua konsumen yang mengunakanproduk Npure di Kalimantan dengan jumlah sampel 45 responden dan teknik pengambilan sampel dengan teknik sampling aksidental. Teknik analisa data dalam penelitian ini menggunakan software SPSS Statistics 21.0 for windows. Hasil penelitian membuktikan bahwa green marketing sigifikan positif terhadap niat beli konsumen pada brand skincare Npure di Kalimantan, hal ini dapat dilihat dari hasil uji t yaitu =0,000 dan nilainya < 0,05 maka Ho ditolak dan Ha diterima. Dengan besar pengruhnya yaitu sebesar 80,8% yang menunjukkan bahwa pengaruh green marketing terhadap niat beli konsumen pada Brand Skincare Npuredi Kalimantan tersebut cukup besar, sedangkan 19,2% merupakan pengaruh dari variabel lain yang1tidak diteliti melalui penelitian1ini.
Adoption of Digital Payment Systems and its Effect on Financial Efficiency of Micro Enterprises in Rural Areas Ary Yudianto; Jumai Latte
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4605

Abstract

The increasing penetration of digital technologies has prompted rural microenterprises to adopt digital payment systems to enhance financial management and operational efficiency. This study investigates the adoption of digital payment systems such as QRIS, e-wallets, and mobile banking and their effects on the financial efficiency of micro enterprises in rural areas. The research aims to understand how the transition from traditional cash-based transactions to digital platforms influences cost reduction, transaction speed, and financial record accuracy among rural entrepreneurs. Using a mixed-method approach, data were collected through surveys and interviews with microenterprise owners who have adopted digital payment systems. Quantitative findings reveal a significant positive correlation between the frequency of digital payment use and improvements in financial management efficiency, particularly in reducing operational costs and enhancing transaction traceability. Qualitative analysis further highlights that digital payment adoption encourages better budgeting behavior and business transparency. However, barriers such as limited digital literacy and unstable internet access remain key challenges in rural implementation. The article discusses these findings in the context of Indonesia’s 2025 national agenda for digital economic transformation and provides policy implications for expanding inclusive digital finance in underserved regions.
Digital Trust, Customer Experience, and Electronic Word of Mouth on Purchase Decision: The Mediating Effect of Customer Satisfaction Jumai Latte; Ary Yudianto
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5404

Abstract

The rapid growth of e-commerce in Indonesia has significantly transformed consumer behavior in digital purchasing activities. In the increasingly competitive digital business environment, companies are required to understand the factors influencing customer satisfaction and purchase decisions. This study aims to analyze the effects of digital trust, customer experience, and E-WOM on customer satisfaction and purchase decisions, as well as to examine the mediating role of customer satisfaction. The research employed a quantitative approach with an explanatory research design. Data were collected through an online questionnaire distributed to 250 active e-commerce users in Indonesia who had completed at least two transactions within the last six months. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.1.1.8 software. The findings reveal that digital trust, customer experience, and E-WOM have positive and significant effects on both customer satisfaction and purchase decisions. Customer experience emerged as the most dominant factor influencing satisfaction and purchasing behavior. Furthermore, customer satisfaction was found to mediate the effects of digital trust, customer experience, and E-WOM on purchase decisions. These findings imply the importance of enhancing platform security, improving customer experience quality, and effectively managing digital reviews to strengthen consumer purchase decisions.
Pengaruh Live Streaming Commerce dan Online Customer Review Terhadap Purchase Decision Melalui Trust Sebagai Variabel Mediasi Pada E-Marketplace Shopee (Studi Pada Produk Perawatan Bayi) Jumai Latte; Fatimah
JURNAL BISNIS DAN PEMBANGUNAN Vol. 14 No. 3 (2025): Jurnal Bisnis dan Pembangunan
Publisher : Program Magister Ilmu Administrasi Bisnis FISIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbp.1414i3.96

Abstract

Abstract: This study analyzes the influence of Live Streaming Commerce and Online Customer Review on Purchase Decision, with Trust as a mediating variable in baby care products on the Shopee e-marketplace. Using a quantitative explanatory approach and survey method, data were collected from 170 Shopee users who had watched live streaming sessions and read customer reviews. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS 4.0. The results show that Live Streaming Commerce has a positive and significant effect on both Trust and Purchase Decision, while Online Customer Review does not significantly affect either variable. Trust has the most dominant and significant influence on Purchase Decision and strengthens the relationship between live streaming activity and purchase behavior. These findings indicate that consumer trust is the main factor driving purchase decisions and enhancing the effectiveness of digital marketing strategies on Shopee
Management of the Village-Owned Enterprise (BUMDES) in Paliat Village, Kelua Subdistrict Tabalong Regency Fakhri Fakhri; Siska Salmawati; Jumai Latte
Journal Research of Social Science, Economics, and Management Vol. 5 No. 9 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i9.1429

Abstract

BUMDes is supported by a solid legal foundation, one of which is (Law Number 6 of 2014) concerning Villages, which aims to accommodate the increase in village income through community economic activities. However, BUMDes Paliat Berkah faces various problems, such as limited business capital still sourced from the personal funds of the administrators, the absence of full-time operational workers, and low support, cooperation, and outreach to the community. This research aims to examine the management of BUMDes Paliat Berkah and identify factors that hinder and support its management. A qualitative approach with a qualitative descriptive type. Data collection techniques were carried out through interviews, observations, and documentation with the determination of informants using purposive of 12 people. The data were reviewed through the stages of data reduction, data presentation, and conclusion drawing. The results of the study indicate that the management of BUMDes Paliat Berkah is classified as quite good. The aspects of planning, organization, and control are not optimal, especially related to long-term planning, operational division of labor, and the monitoring system. The aspects of staff placement and motivation are quite good, although still hampered by limited human resources. Inhibiting factors include limited capital, low community participation, and the absence of permanent workers. Supporting factors include the ability of management to anticipate problems in traditional herbal medicine production and the division of tasks according to ability.
Co-Authors Agustina, Eka Santi Ary Yudianto Fakhri Fakhri Fatimah Fatimah Siska Salmawati