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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Lailii Shofiyaa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Dampak Perceived Environmental Knowledge dan Green Product Terhadap Purchase Decision Melalui Green Awareness: Studi pada Pengguna Produk the Body Shop di Kota Jepara Lailii Shofiyaa; Nurul Komaryatin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.8123

Abstract

The purpose of this study was to determine the effect of perceived environmental knowledge and green products on purchase decisions through green awareness. The data source used in this study was the distribution of questionnaires to users of The Body Shop products in Jepara as many as 160 respondents. The sampling technique was based on purposive sampling technique where samples were taken from members of the population using specified criteria. The data analysis used was sem-partial least square (pls). The results of the analysis stated that there was a significant influence of the variables perceived environmental knowledge, green products, green awareness on purchase decisions
Co-Authors Nurul Komaryatin