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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nuur Aulia, Annisa
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh User Generated Content (UGC) dan Price Bundling terhadap Keputusan Pembelian Produk Richeese Factory Cabang Cibinong Nuur Aulia, Annisa; Junaedi, Dedi; Supriyatna, Rio Kartika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9588

Abstract

This study examines the influence of User Generated Content and Price Bundling on purchasing decisions at Richeese Factory’s Cibinong branch. A quantitative approach was used, with data collected through questionnaires distributed to 109 respondents. Multiple linear regression analysis revealed that both User Generated Content and Price Bundling have a positive and significant effect, both partially and simultaneously, on consumer purchasing decisions. Keywords: User Generated Content, Price Bundling, Purchasing Decision.
Co-Authors Dedi Junaedi, Dedi Supriyatna, Rio Kartika