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All Journal EBID:Ekonomi Bisnis Digital
Pinandhito, Ajisoko Tyang
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Economics, Econometrics & Finance

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PEMANFAATAN AI (ARTIFICIAL INTELLIGENCE) DALAM PEMBUATAN WEBSITE SEBAGAI INOVASI PENGEMBANGAN BISNIS KULINER SNACK PHOPHO Pinandhito, Ajisoko Tyang; Rabbany, Alfan Naufal
EBID: Ekonomi Bisnis Digital Vol 3, No 1 (2025): Juli
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v3i1.408

Abstract

This study aims to provide understanding and recommendations regarding the use of Artificial Intelligence (AI) in product marketing through a website platform. The object of the research is UMKM Snack Phopho, a small business specializing in snack products, established in 2022. The method used is the implementation of AI via the durable.co platform to build a sales website that supports transactions and enhances accessibility for consumers. The results show a 35% increase in sales within 14 days and a high level of user satisfaction, as indicated by questionnaire data showing that over 85% of respondents provided positive feedback.
Co-Authors Rabbany, Alfan Naufal