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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Tania, Fransisca Johana
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Agriculture, Biological Sciences & Forestry

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Analisis Kelayakan dan Strategi Bisnis Berkelanjutan Agribisnis Hanjeli: Studi Kasus Koperasi Pantastik, Sumedang Tania, Fransisca Johana; Tridakusumah, Ahmad Choibar; Ernah, Ernah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19608

Abstract

Hanjeli (Coix lacryma-jobi L.) is a local cereal crop with strong potential as an alternative food source and economic commodity rooted in local wisdom. However, the development of hanjeli agribusiness still faces several challenges, such as limited resources, suboptimal marketing strategies, and low public awareness. This study aims to evaluate the economic feasibility and formulate sustainable business strategies for hanjeli agribusiness at the Pantastik Cooperative in Wado, Sumedang. A case study approach was employed, combining a qualitative method using the Sustainable Business Model Canvas (SBMC) framework and a quantitative approach through farm feasibility analysis. The results indicate that the hanjeli business model demonstrates strengths in its value proposition, particularly in delivering eco-social benefits such as farmer empowerment, biodiversity conservation, and environmental preservation. Nevertheless, the model also encounters critical barriers in distribution channels, limited access to capital, and human resource capacity. The feasibility analysis reveals that hanjeli farming is economically viable, with an R/C ratio of 2.4 indicating profitability, and a break-even point (BEP) of 128 kg per production cycle. This study highlights significant opportunities to advance sustainable hanjeli agribusiness through the strategic integration of economic, social, and environmental dimensions. The findings imply the need for collaborative efforts among government stakeholders, cooperatives, the private sector, and communities to strengthen the resilience and sustainability of inclusive local agribusiness systems.
Value Added Analysis of Hanjeli Raw Materials and its Development Strategy at Pantastik Cooperative, Wado, Sumedang Tania, Fransisca Johana; Tridakusumah, Ahmad Choibar; Ernah, Ernah
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26299

Abstract

Hanjeli (Coix lacryma-jobi L.) has potential as a high-value local food crop, yet studies on its value-added potential and business development strategies remain limited. This study aims to analyze the added value of hanjeli and formulate development strategies at Pantastik Cooperative, Wado, Sumedang. A case study approach was applied using mixed methods. The Hayami method was used to measure added value, while SWOT, IFE, EFE, and QSPM analyses were employed to formulate strategic directions. The results of the Hayami analysis show that hanjeli processing generates a value-added ratio of 66.00%, with profits predominantly accruing to the business owner, although the workforce receives a considerable share. The SWOT analysis identified that internal strengths outweigh weaknesses and external opportunities exceed threats. Based on the QSPM analysis, the most recommended strategy is to leverage healthy food trends and government support followed by expanding digital marketing. This research fills a gap in integrated analysis combining value-added assessment and strategic business formulation for underutilized crops like hanjeli. The findings imply that strengthening the value chain, increasing production capacity, and optimizing digital marketing are essential to enhance competitiveness. Effective implementation is expected to position hanjeli as a sustainable agribusiness commodity that contributes to food security, rural economic development, and the welfare of business actors.
Co-Authors Ahmad Choibar Tridakusumah Ernah, Ernah