Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Wijaya, Rifky Agnitian
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Model Bisnis Canvas Usaha Pemasaran Cabai Rawit Merah (Studi kasus pada Koperasi Primadona Desa Banyuputih Kecamatan Banyuputih Kabupaten Situbondo) Mayangsari, Andina; Alfauzi, Farit; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18416

Abstract

Primadona Producer Cooperative focuses on the production and marketing of red bird's eye chili and large red chili in Banyuputih District, Situbondo Regency. Unlike savings and loan cooperatives, Primadona is a production cooperative that collects the agricultural products of its members. They act as a direct intermediary between farmers and consumers/markets. Primadona Cooperative has a social function, unlike the negative connotation of a middleman. The focus of this research is the description of the business model of Koperasi Primadona within the 9 elements of the Business Model Canvas. This research uses the Purposive Sampling method, and the data collected from this study consists of primary and secondary data. The research results show that the customer segments of the Cooperative are a segmented market, namely B2C for housewives and B2B for catering, restaurants, kilo kiosks, and traditional markets. Value propositions include the quality of red bird's eye chili and red chili being better compared to other regions. has low shrinkage and good physiological form. Channels use indirect channels through sales, as well as direct channels for information delivery through call centers, social media, bank transfer payments, product delivery through courier services, Customer relationships, in the form of personal assistants with call centers to assist and serve consumers and self-service during the ordering process. Revenue streams are obtained from the sale of red chili peppers and red chilies, as well as self-investment in the form of (initial savings, mandatory savings, reserve funds, and grants) and loan capital. Key resources consist of human resources, warehouse facilities, office, laptops, and agricultural machinery, as well as financial resources in the form of investments and loans. Key activities include activities with fostered farmers and partners, online and offline business activities. Key partnerships consist of alliances with fostered farmers, surrounding farmers, and wholesale markets in Indonesia, coopetition in the middle in Situbondo, and suppliers of fostered farmers and surrounding farmers. Cost structure is a type of cost-driven and consists of expenses at the level of full micro fund partner farmers and cooperatives. This business model generates efficiency but still needs to improve its business activities as well.
Analisis SWOT Pemasaran Cabai pada Koperasi Primadona Situbondo Mayangsari, Andina; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14262

Abstract

This research aims to find out what marketing strategies are used by the Primadona Cooperative. The informants in this research were 30 people consisting of chairman, deputy, secretary, staff, members and consumers of the prima donna cooperative. The formulation of alternative strategies was analyzed by creating an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrix, then continued with a grand strategy and SWOT analysis. SWOT analysis is an analysis used to evaluate the strengths and weaknesses in the internal environment as well as the opportunities and threats in the company's external environment. From the results of the analysis, it was concluded that the competitive position of red chili agribusiness is in quadrant I (high market growth and strong competitive position).
Analisis Faktor-faktor yang Memengaruhi Produksi Usahatani Bawang Merah di Desa Landangan Kecamatan Kapongan Kabupaten Situbondo Untari, Wiwik Sri; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14265

Abstract

Shallots have been one of the leading vegetable commodities grown by farmers for many years. In Landangan Village, the land area designated for shallots reaches around 6.8 hectares, with an average harvest of between 7 and 7.5 tons per hectare. Good market potential makes it a priority to continue development. This research aims to identify factors that influence shallot production in Landangan Village, Kapongan District, Situbondo Regency. Samples were taken by census, which means all members of the population were used as samples. The analytical method applied is Cobb-Douglas Function Analysis, which is used to determine production factors that influence shallot production. The test results using the statistical F test show that the variables of land area, seeds, fertilizer and labor have a significant influence on shallot production in Landangan Village. However, the t test results show that only the seed and fertilizer variables have a significant effect, while the land area and labor variables do not have a significant effect on shallot production in Landangan Village.
Analisis Faktor yang Memengaruhi Produksi Usahatani Kunyit di Desa Bandilan Kecamatan Prajekan Kabupaten Bondowoso Mayangsari, Andina; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14899

Abstract

The aim of this research is to identify factors that influence production in the turmeric farming sector and evaluate the scale of production in Bandilan Village, Prajekan District, Bondowoso Regency. The data used includes primary information obtained directly from farmers, including variables such as name, age, education level, land area, number of seeds used, and type of labor. Secondary data was also obtained from various agencies and institutions, including the Central Statistics Agency (BPS). This research involved all turmeric farmers in Bandilan Village, Prajekan District, with a total of 50 respondents, which is a saturated sample. The data analysis method used is the Cobb-Douglas production function model with the help of SPSS software. The research results show that based on the Cobb-Douglas production function analysis, turmeric farming in Bandilan Village, Prajekan District, Bondowoso Regency, is significantly influenced by the area of land used. Simultaneously, all observed variables have a significant influence on turmeric production. Apart from that, the production scale of turmeric farming in Bandilan Village, Prajekan District, Bondowoso Regency, was found to be in a condition of Increasing Return to Scale.
Co-Authors Ahmad Mufid Alfauzi, Farit Mayangsari, Andina Untari, Wiwik Sri