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All Journal Unram Journal of Community Service (UJCS) Agridev Journal : Agribusiness Digitalization & Community Development
Widiantari, Komang Tri Ayu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Efisiensi Pemasaran Produk Agroindustri Berbahan Baku Jagung (Studi Kasus di Desa Kopang Rembiga Kabupaten Lombok Tengah) Widiantari, Komang Tri Ayu; Wuryantoro, Wuryantoro; Septiadi, Dudi
AgriDev Vol. 4 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

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Abstract

Penelitian ini bertujuan untuk; (1) menganalisis saluran pemasaran produk agroindustri berbahan baku jagung; (2) menganalisis efisiensi pemasaran produk agroindustri berbahan baku jagung. Metode deskriptif kuantitatif dipakai untuk menganalisis tujuan penelitian ini. Lokasi penelitian ditentukan secara Purposive Sampling. Penentuan responden pengusaha dilakukan secara sensus dan lembaga pemasaran dilakukan secara Snowball Sampling. Hasil penelitian menunjukkan bahwa: (1) Pemasaran marning baik untuk ukuran kemasan 15 gr maupun 250 gr melalui 2 saluran pemasaran, pemasaran emping ukuran kemasan 250 gr melalui 3 saluran pemasaran sedangkan untuk emping ukuran kemasan 20 gr hanya melalui 1 saluran pemasaran; (2) Saluran pemasaran I untuk marning ukuran kemasan 15 gr tidak efisien dan pemasaran pada saluran pemasaran II efisien. Marning ukuran kemasan 250 gr pemasaran efisien baik pada saluran pemasaran I dan saluran pemasaran II. Selanjutnya saluran pemasaran  untuk emping ukuran kemasan 20 gr efisien dan untuk emping ukuran kemasan 250 gr pemasaran efisien baik pada saluran pemasan I, II dan III.
Efforts to Improve Product Quality and Marketing of Palm Sugar Through Branding and E-Catalog in Karang Bayan Village, Lingsar District, West Lombok Regency Rivaldi, Riyan Rifki; Safitri, Sofianti; Arianti, Devita; Fasa, Farida; Yaasmiin, Imtiyaaz; Widiantari, Komang Tri Ayu; Pratama, Wirawan Adi; Sutanto, Johanes Alexander Andry; Rachmayani, Lovina; Listiawati, Sri Andini; Susilawati, Susilawati
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.465

Abstract

The purpose of implementing this activity is to help improve the quality of palm sugar production in Karang Bayan Village and to be able to expand market share, both local and modern markets by marketing through social media. This study used a descriptive method, namely UNRAM KKN students in Karang Bayan Village, Lingsar District, West Lombok Regency for the 2023 period conducted a survey directly to the location of palm sugar production. Based on the results of the discussion, it can be concluded that the production process of solid palm sugar includes the preparation of tools and materials, the processing process which includes tapping, boiling, filtering, printing, as well as packaging and branding. Marketing is done through branding and e-catalogs. Branding is an effort to build and enhance the identity of a brand/brand with a very broad scope, while branding efforts include making a business name, logo and business location. While the E-catalog is data on various products that are designed with an editing application. E-catalog creation efforts include a list of business products as well as product information such as prices, product photos, cellphone numbers and addresses. The benefits of e-catalog itself are that it is easier to access by various parties, information on goods and services is more transparent and more effective in improving the performance of goods procurement
Co-Authors Arianti, Devita Fasa, Farida Listiawati, Sri Andini Pratama, Wirawan Adi Rachmayani, Lovina Rivaldi, Riyan Rifki Safitri, Sofianti Septiadi, Dudi Susilawati, Susilawati Sutanto, Johanes Alexander Andry Wuryantoro Wuryantoro, Wuryantoro Yaasmiin, Imtiyaaz