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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Sembiring Depari, Rizky
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Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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SCHOOL PROMOTION MANAGEMENT AND INCREASING COMMUNITY MOTIVATION TO ENROLL IN HARAPAN BANDAR PULO PRIVATE MIDDLE SCHOOL Sembiring Depari, Rizky; Mesiono; Neliwati
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1111

Abstract

This study investigates the implementation of school promotion management in increasing community motivation to enroll their children at Harapan Private Junior High School in Bandar Pulo, Langkat Regency. Using a qualitative approach, data were gathered through interviews, focus group discussions, observations, and documentation. The findings reveal that the school applies structured and consistent promotional strategies through digital platforms and print media, directly targeting elementary students and their parents. Regular dissemination of school activities strengthens this effort. The study concludes that systematic, digital-based promotion effectively enhances public trust and enrollment interest.
Co-Authors Mesiono, Mesiono Neliwati