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All Journal Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN (EDISI ELEKTRONIK) International Journal of Business, Economics, and Social Development Indonesian Journal of Business Analytics (IJBA)
Aang Curatman
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Antecedents and Consequences of Alfagift Customer Satisfaction Dzikry Ulyl Azmy; Ahmad Abel Faruq; Aang Curatman
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 3 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i2.19609

Abstract

The rapid growth of Indonesia's retail industry has made shopping easier. Customer behavior driven by impulsive needs and wants is driving this expansion. The emergence of shopping apps further supports transactions, driving customer activity and propelling the expansion of the retail industry. This study to examine and assess the relation among service quality, information quality, system quality, customer satisfaction, and customer loyalty. The participants of this study were individuals who live in Cirebon City and Regency and used Alfagift. This research method uses purposive sampling with 200 respondents through distributing online questionnaires distributed to Alfagift users. Data analysis was analyzed using structural equation modeling (SEM) and partial least squares (PLS) methods through the SmartPLS version 4.0 application. This study reveals that service quality is devoid of a positive and significant effect on Alfagift user loyalty. Conversely, however, Information Quality and System Quality are demonstrated to possess a positive and significant influence on Alfagift User Satisfaction. This study also discovered that Alfagift user fulfillment has a positive and significant effect on customer loyalty. Furthermore, customer satisfaction acts as a mediator that positively and significantly affects the relation among service quality and customer loyalty. In different terms, increasing service quality doesn’t automatically raise customer loyalty in the absence of higher satisfaction, which ultimately contributes to increasing customer loyalty to the Alfagift application.
The Influence of Brand Image and Customer Experience on Customer Loyalty Mediated by Customer Satisfaction Robbani, Zidan Rizki; Alviyandi Agim Mulyadin; Aang Curatman; Rahmadi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61202

Abstract

This study aims to analyze the influence of brand image and customer experience on customer loyalty mediated by customer satisfaction at Papagesha Coffee Shop in Majalengka. A quantitative approach was used by involving 160 respondents aged 15–60 years. Data collection was conducted using a questionnaire based on the Likert scale, and analyzed using the PL-SEM method. As a result, brand image and customer experience have a positive and significant influence on customer satisfaction and loyalty. Customer satisfaction has proven to be a powerful mediator in strengthening the relationship between brand image and customer experience to customer loyalty. The findings also show that customer satisfaction has the most dominant influence in driving loyalty. It reinforces the importance of service improvement strategies, brand consistency, and meaningful experience creation to retain customers amid increasingly fierce competition in the coffee shop industry. The recommendations from this study emphasize the need for continuous innovation and holistic management of customer experience as the basis for strengthening long-term relationships between consumers and brands.
The Mediating Role of Purchase Interest in the Influence of Green Marketing and Religiosity on Starbucks Product Purchase Decisions Irfan Sunanto; Moh Farhan Ramadan; Khusnul Koiril Badriah; Aang Curatman
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9332

Abstract

The purpose of this study is to ascertain if purchase interest can mediate the relationship between green marketing and religiosity and purchase decisions, as well as the impact of both on purchasing decisions. Data analysis is the research methodology employed in this study, with a focus on users who actively purchase products from Starbucks. The sample size of 144 persons was chosen using a purposive sampling technique; the population number is unknown. In this study, the SEM-PLS approach was employed, and SmartPLS 4 was utilized for data processing. The study's findings show that: Green marketing influences purchase interest; religion has no effect on purchase interest; religious beliefs have an impact on purchase decisions; and purchase interest has an impact on purchase decisions. Purchase Interest affects decisions about purchases; it also mediates the impact of green marketing on decisions about purchases; however, it does not mediate the impact of religiosity on decisions about purchases.  
The Effect of Sales Promotion and E-Service Quality on Purchase Decisions of Grabfood Users in Cirebon City Amanda Agustella; Aang Curatman
International Journal of Business, Economics, and Social Development Vol. 7 No. 3 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i3.1244

Abstract

The development of app-based food delivery services has increased competition between platforms, necessitating a deeper understanding of the factors influencing consumer purchasing decisions. Therefore, this study aims to analyze the influence of sales promotions and e-service quality on purchasing decisions among Grabfood users in Cirebon City. This study uses a quantitative method with an associative research approach aimed at examining the relationships and influences between the variables studied. Data for this study were collected through questionnaires distributed to 130 respondents who are active Grabfood users in Cirebon City, selected using a purposive sampling technique. All data obtained were then analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results show that sales promotions have a positive and significant influence on purchasing decisions among Grabfood users, indicating that promotional strategies in the form of coupons, rebates, cashback, and other promotional incentives can increase consumer interest in making purchases. Furthermore, e-service quality has also been shown to have a positive and significant influence on purchasing decisions, indicating that e-service quality such as ease of use of applications, system reliability, speed of service processes, and transaction security play a role in creating a sense of security and comfort for consumers. Simultaneously, the sales promotion and e-service quality variables are able to explain purchasing decisions by 49.6%, while the remainder is influenced by other variables not included in this study. These findings confirm that consumer purchasing decisions can be improved through the implementation of appropriate promotional strategies and supported by continuous improvement in the quality of digital services.
Co-Authors Ahmad Abel Faruq Alviyandi Agim Mulyadin Amanda Agustella Dzikry Ulyl Azmy Irfan Sunanto Khusnul Koiril Badriah Moh Farhan Ramadan Rahmadi Robbani, Zidan Rizki