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All Journal Jurnal EK dan BI Minhaj: Jurnal Ilmu Syariah Jurnal Publikasi Ekonomi dan Akuntansi
Hamjan, Andi Lisa Aryani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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MADE BY ORDER DAN PERMINTAAN KONSUMEN:PENDEKATAN MARKETING SYARIAH DI LAMONE COFFE SHOP Safitri, Nurlisa; Hamjan, Andi Lisa Aryani; Astuti, Widya; Karyono, Otong; S, Arifin
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ek&bi.v8i1.2363

Abstract

This paper discusses the implementation of the made by order system in increasing consumer demand from the perspective of Islamic marketing (a case study at Lamone Coffee Shop). The main issues examined are the application of the made by order system in boosting demand and customer perceptions of its implementation at Lamone Coffee Shop. This study uses a qualitative field research method with an Islamic economic and marketing approach. Data were collected through direct observation and interviews with the business owner, employees, and customers. The findings indicate that the implementation of the made by order system has a positive effect on increasing consumer demand due to its personalized services tailored to customer preferences. The business owner noted that this system improves operational efficiency, although challenges remain regarding the availability of raw materials which may affect production time. Overall, this system adds value to service quality and aligns with the principles of Islamic marketing, which are based on the exemplary character of Prophet Muhammad (ṣiddiq, amānah, fatānah, tablīgh, and istiqāmah). This paper is expected to contribute to the development of scientific knowledge in general and Islamic studies in particular.
Analisis Komparatif Regulasi dan Pertumbuhan Pasar Takāful: (Studi Kasus Indonesia, Malaysia, Dan Pakistan) Hamjan, Andi Lisa Aryani; Hasanah, Hasanah; Amir, Muhammad Fakhri; Kamiruddin, Kamiruddin
Minhaj: Jurnal Ilmu Syariah Vol. 6 No. 2 (2025): Juli
Publisher : Lembaga Penerbitan Jurnal Ilmiah Institut Agama Islam Bani Fattah Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52431/minhaj.v6i2.3850

Abstract

Takāful merupakan instrumen proteksi utama dalam keuangan syariah yang berlandaskan prinsip taʿāwun dan tabarruʿ serta bebas dari gharar, maysir, dan riba. Studi ini mengkaji secara deskriptif-komparatif regulasi dan pertumbuhan pasar takāful di Indonesia, Malaysia, dan Pakistan. Temuan menunjukkan bahwa Malaysia unggul melalui kerangka regulasi terintegrasi seperti IFSA 2013 dan Value-Based Intermediation (VBI). Indonesia menunjukkan kemajuan lewat kebijakan spin-off dan penguatan peran OJK, namun masih menghadapi kendala koordinatif dan struktural. Sementara Pakistan menawarkan model fleksibel (full-fledged dan window), tetapi kurang harmonisasi syariah dan dukungan kebijakan. Faktor utama keberhasilan mencakup kepastian hukum, literasi publik, dan inovasi produk. Penelitian ini merekomendasikan reformasi regulasi berkelanjutan dan sinergi antarlembaga guna memperkuat ekosistem takāful yang inklusif, kompetitif, dan berkelanjutan
Strategi Manajemen Pemasaran Berdasarkan Tata Letak Penjualan pada Car Free Day di Kabupaten Bone Hamjan, Andi Lisa Aryani; Widya Astuti; Jumardi, Jumardi; Angger Bulan; Otong Karyono
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i1.5732

Abstract

The Car Free Day (CFD) program in Bone Regency has evolved into a dynamic economic space that requires micro-entrepreneurs to implement effective marketing management strategies. This study aims to analyze the implementation of marketing strategies based on sales layout applied by street vendors during CFD activities. A descriptive qualitative approach was employed through observations and in-depth interviews with eight vendors representing various product categories. The findings reveal that stall layout serves as the primary determinant influencing customer accessibility, visitor flow, and product visibility, which directly affects sales performance. Vendors also focus on maintaining product quality, setting stable and competitive prices, and utilizing simple promotional methods through direct interaction to build strong customer relationships. Moreover, government zoning policies provide spatial stability for vendors, although they limit the flexibility to change locations. The study concludes that marketing strategies in CFD Bone are shaped by the utilization of temporary public spaces that combine economic and social dynamics. Recommendations include optimizing stall layout, enhancing hygiene, strengthening product innovation, and increasing the use of digital platforms to boost the competitiveness of micro-enterprises within CFD activities.
Co-Authors Amir, Muhammad Fakhri Angger Bulan Hasanah Hasanah JUMARDI Kamiruddin Kamiruddin Otong Karyono Otong Karyono, Otong S, Arifin Safitri, Nurlisa Widya Astuti widya astuti